Note: this document assumes that readers are familiar with the use of Google ads, but as a main part of advertising strategy, they may not focus on Google ads. Is this your first time using Google ads? Read this help to learn more about creating a Google ads account, understanding terminology, and developing your first ad. Google ads strategy works well, which is the key to realize business transformation and improve revenue. Although there is time and place for social media marketing, search engine optimization and print advertising, there is no better way to obtain the instant visibility of products in Google than search engine marketing (SEM). Google is not only the most widely used search engine in the world, but also the most visited website among all websites.
Google reports more than 2 trillion searches a year, so it’s hard to justify not using Google ads. First, Google ads can attract a large number of potential customers, but through a solid strategy, the right audience. The possibility of targeting is almost unlimited. You can advertise in front of almost any type of customer, at all stages of the buyer’s journey. Whether selling goods and services widely used in stores or products designed for niche markets, you can find suitable shoppers through Google ads.
Finally, you can track advertising performance, measure success, move and adjust your strategy to maximize your advertising investment income (ROAs) while maintaining your budget. So let’s consider all this and see how to develop a successful strategy to maximize the use of Google ads activities. If the website is not connected to Google vendor center, advertising and analysis, you must first connect to Google Analytics, Google Merchant Center and Google ads. Google seller center is a place where retail enterprises upload or synchronize product data and display it in free directories and Google shopping activities.
The easiest way to achieve this is to use woocomerce’s extended feature set Google Analytics pro (or free version) and Google lists and advertisements. These extensions can list and publish products in Google shopping and seamlessly synchronize Google Tools and stores to track performance directly on the dashboard. You may want to brainstorm before developing a brainstorming strategy for your target customers. If you don’t already know this, identify the goals and target demographics your business needs to focus on. For the types of people interested in your product, please answer the following questions:
What different products do they want to buy? Where do they live? What is their occupation? What are their hobbies? What is the age group? Where do they shop? What query is used? Are they mainly men? Women. Both? Do you want to target past and present customers? Is there a customer email list available to find similar types of shoppers? The strategy varies from person to person. Add a unique demographic goal question to the portfolio you think is relevant to your product. Potential customers can search for products by name. Or, if people have never heard of your product, you may need to locate the topic they are reading to get close to the ideal audience.
For example, let’s assume that you are a surfboard pusher dedicated to a single pin long board. Shoppers may not find the right board, but they can click on topics such as \
This is a good opportunity to advertise on the specific website of the reward. After advertising to these individuals, in order to persuade them to buy your product, you can market and publish relevant advertisements throughout the search experience and continue to reach them.
Don’t forget to use Google tools. Growth my store provides detailed site evaluation and customization suggestions to help improve site performance. Google trends shows the popularity of various search terms and topics through real-time and past Google search data. Expert tip: do you want to start keyword and potential customer survey without huge investment? Shopping activities do not need to manually add target keywords, but use product seed data synchronized through the woocommerce store to display products throughout the Google network. Shopping advertisements are generated according to budget, sales country, content and quality of e-commerce products.
After setting the goal, you can set the activity strategy. The type of advertisement that helps achieve the goal. The selection goal defines the type of advertisement to be executed and the amount used for the advertisement. At a minimum, you should decide whether to focus on attracting potential buyers or on converting and maintaining customers. All types of Google advertising are paid per click (PPC), so advertising fees are paid only when people click on advertising, but Google provides advertising in many ways and contexts. Some may be better suited to your business than others. Check out the types of ads below that you can focus on.
Ad search ads that attract potential buyers are ideal for looking for users who actively search for terms related to your business. Unlike SEO’s commitment to organically getting one of the best results, SEO’s use of search advertising will pay for one of the best results. Each click on the advertisement will pay a handling fee. This type of search advertising is a good way to locate customers in real time to obtain immediate results. You must select a keyword before creating the first activity The term \
Google ads keyword planner can help you do this. Keep this information handy when you’re ready to launch the event. Male shopping advertisements shopping advertisements show real photos of products or services. Not to mention the amazing visibility of products, it also provides the price and information of stores. Shopping advertising is one of the most easy and effective ways to set up and guide sales. Shopping advertisements determine how to use the product data of the seller center rather than keywords to advertise in relevant searches. Intelligent shopping activities promote products on Google network by using automatic bidding and advertising location to simplify activity setting and management. Through smart shopping activities, Google uses machine learning to create product seeds and display them in various advertisements on the Internet. Learn more about smart shopping activities.
Expert tips: shopping advertisements usually produce better quality guidance, expand the scope of arrival, and display in a mobile friendly way. Google lists and ads are available here. This extension connects the woocommerce store to a Google seller center account and synchronizes products with free lists and smart shopping activities. Display advertisement display
You can choose to increase the list price waiting for advertising by 10%. Conversely, if the ads on your desktop or tablet perform poorly but are still valid, you can reduce the bid price of the ads displayed on the device. In addition to focusing on KPIs, you also want to adjust your activities as your business and prospects grow. If you redefine the process after the last few years or longer. Use data from past customers to study new demographics that regularly revisit and cultivate target customers. Using the important traffic target Google ads is a wise way to guide the correct traffic of the business. There are some learning curves at the beginning, but it’s worth working hard. Diversified advertising strategies help to expand the overall reach, and use automation solutions such as intelligent shopping, without selecting keywords or manually adjusting bidding, so as to save time. In addition, if you implement a solid, well-designed strategy, you can customize your goals, build brand awareness, reach large-scale prospects, and maximize your return on investment.
