Another black Friday and online Friday (bmcm) will come without everyone’s knowledge. It’s time for business, serious marketing and promotion of discounts. There may already be an endless list of tasks. What you don’t have is marketing time, time to improve the website, or time to create another dance for tiktok pages. We got it. We were there and I knew that the day leading to bmcm was important to the end of the year. Whether this is the first bmcm or a seasoned professional, there is always a way to improve the strategy to ensure a successful weekend.
Therefore, if your work is delayed for too long, please make the following short list of bmcm plans: Determine the sales to run. Think about this year’s sales target. If you don’t know where to start, you can get inspiration from counting. How many products do you have? Then, please create space for commodities in the new year, including buy one and get one free transactions. Do you want to increase the average order value per customer? Consider increasing gift or bonus discounts for purchases that exceed a specific threshold.
In addition, it may be helpful to create discount bundles using frequently purchased product extensions. This will highlight the popular pairing on each product page and offer a discount if the item is bundled in the same shopping basket. If you want to decide on the discount varieties, please check the trend of the store in the past year. Which varieties are in strong demand? Choose to sell the item. Using the coupon management function with built-in all discount settings, you can easily specify fixed shopping cart discount, percentage discount or fixed product discount. Do you want to provide customers with special commodity coupons or coupons that can be used in the future? With the smart coon extension, you can create custom mailboxes as gifts to customers.
Then use PW sales scheduler to make an appointment to start the discount in minutes to improve the sense of expectation. To guide customers to buy products, please clearly indicate the discount expiration date and time. In addition, you can apply sales to the entire product category, so it is ideal for store owners who want to clear their inventory. After deciding which products to post your sales discount and the type of sales to perform, you should convey the information to new customers and revisited customers. Here are some ways to announce the sale of bmcm: Share on social media: share sales information on all social media channels. Make videos on tiktok, run ads on Facebook, post photos on instagram, and add graphics on twitter. Mention bmcm topic in email press release: remind existing customers of upcoming sales. You can also offer some discounts to your customers before you join the promotion. Re Marketing Ad settings: this ad is for customers who have visited your website. Use it to remind the previous visitor of your sales and the discounts you offer. The goal is to guide people to revisit and buy. Website function test customers have passed all steps of website sales flow into the channel, but it is shameful to give up the shopping basket due to wrong checkout. Simplify the payment process by removing unnecessary fields and putting everything on one page.
And this process should not only be simple, but also fast. If it takes more than 3 seconds to load the site, 40% of visitors will abandon the site. Website speed is important throughout the year, but especially during Black Friday and online Monday promotions, which are highly competitive and may burden website resources. Although a comprehensive inspection may not be required, it can improve the site speed and increase the processing flow.
You can do something to record. Delayed loading integration: most e-commerce stores have many pictures, but it is not necessary to load all pictures at the same time. Delay loading is realized, and only the images on the current user’s screen are displayed. If the CDN store cannot be set to global customers, WordPress will not be able to negotiate. CDN copies files from the host and provides them on a globally distributed network. Show the files closest to visitors to speed up website loading. Host upgrade: check the hosting account to ensure that the site requirements can be handled. As the store grows, you may need to upgrade your plan to handle a larger surge in traffic. Check your site on your mobile device: your site may look normal on your device, but please recheck the functionality on your mobile device, desktop, tablet and various types of browsers. Fix loading or visual problems. Enhanced security: during Bccm, traffic inflow is the worst time for site conflicts. Even if you have confidence in security, you must provide additional digital protection barriers. Check the basic information of woocommerce security or install the WordPress security package of jetpack to get a comprehensive scope of application in a few minutes. Please advertise your sales on your website so that we can easily know what customers are selling and when discounts start.
The color image sales advertisement with good photos can be carried out in several ways. Add pop ups to some pages of the site and add notifications to the title of each page, including the slider: \
To re attract customers who leave without buying an abandoned shopping cart email setting, implement the abandoned shopping cart strategy. Send follow-up email: simple \
Although there is not much time, you can quickly make all these adjustments to the e-commerce store. Best of all, you can still enjoy all the benefits of store change for a long time after bmcm sales.
