Black Friday and Internet Tuesday 2021 are coming. Do you have an email marketing plan under development? Because there are too many choices and too many distractions, it is very important to use all available tools to approach new customers, so one is needed. Don’t forget existing customers. Will they re shop from you this year, or will they be persuaded by their competitors? Email is the best way to keep in touch with existing customers and subscribers. What’s up? Because you can make specific suggestions directly to your inbox. Not subject to Google Advertising specifications or social media advertising tool requirements. Do not rely on search engines or algorithms. You write emails. You create it for specific people. Then send it directly to them.
This is why e-mail marketing continues to provide one of the best returns on investment in digital marketing. The 2021 Black Friday \/ online Friday email campaign has not been created or started, but if you need help to improve, please use the following tips and strategies to improve the game and increase revenue. 1. Plan ahead and put forward comprehensive suggestions such as \
If you wait too long, please check the tips for the last Black Friday and online Monday plan. 2. View the list that generated one or more proposals. Do you have specific products that you would like to create suggestions for? What are the unique elements of the site that can attract customers of other products? The inventory is too small. What kind of products are you unwilling to discount? The most common Black Friday suggestion is a website wide discount. You can also give gifts to people who spend more than a certain amount or buy specific goods, such as gift cards. You can create step-by-step discounts. For example, you can get a $10 discount for spending $100$ 250 expenses, $30 discount, etc
It’s really good. The overall discount of e-mail picture website has advantages. Mainly simple. But they are also the most common type of sales at this time of the year. If you do what others do, you won’t be seen. For some ways to improve the general method, see the following tips. 3. Decide who your proposal is for. Don’t give general discounts, but make suggestions for specific or exclusive targets, which can more effectively deepen the relationship with the audience. But its core is the function of creating e-mail segments. Or, separate the contacts completely into a separate list.
If you can effectively classify contacts, you can create multiple proposals for multiple segments. Maybe one is for people over 65, the other is for owners, and the other is for parents with children at home. Alternatively, the proposal may vary based on location, income, previous purchases, or many other factors. If your system has the correct information, you can classify it and generate more effective Black Friday and online Monday email suggestions. Examples and supported technologies: the previous customer target, automatewoo, includes follow-up functionality that makes it easy to send emails to people who have previously purchased. Black Friday and Internet Friday can only be sent to them. These can make them feel valuable and give them an incentive to buy again from you.
It’s always easier to sell to existing customers than to get new customers. Goal setting based on past purchase is more personalized and sales based on past purchase
Due to the schedule, the deadline is set by yourself in some aspects. However, you can highlight the time and date. If you extend sales to Saturday or Sunday, please emphasize this. It’s really good for email photos, and the deadline doesn’t need to be time-based. They may be quantity centric. \
It doesn’t matter to repeat it many times. However, you may want to find a balance and avoid bothering subscribers. Please pay attention to the rate of unsubscribing. Sometimes it’s normal for some people to unsubscribe. However, if the percentage starts to be higher than normal, reduce the frequency. However, a better way to manage this process is to modify the activity based on the subscriber activity. Therefore, you can only send notification emails in advance to people who do not open or click email. Because they may not have seen the first notice, the possibility of frustration caused by the notice is very small. E-mail can also be reused. The title is \
