If you are an e-commerce seller, you may have given up your shopping basket once or twice. An abandoned shopping basket is a situation where a potential customer starts ordering online but cancels it before completing the purchase. According to various studies, the average rate of giving up shopping cart is 68.81%, and the recent study is 74.52%. Many times, you will discard the shopping cart and miss the sale. How to minimize it? Leaks may exist in different locations of the online sales conversion funnel, but there are many ways to proactively prevent them before customers leave. Here are some steps taken to reduce waste Shopping Baskets:
Simplifying the payment process by requesting only the appropriate information without too much detailed information can save customers’ time. The complex checkout process is a major obstacle. Keep it simple and appropriate. For example, if you don’t work with the business, you don’t need company details. Also, don’t ask for too much personal information. Here are several ways to modify or delete fields that are not needed on the basis of specific businesses and customers to customize the payment page: Fewer fields mean a faster and easier checkout process. This is a win-win for everyone and a reliable way to minimize the probability of customers disappearing.
Accepting payments directly from the website woommerce payments can help you. Store owners like seamless integration, easy-to-use dashboards, and specific extended processes. You can safely accept credit cards, confirm transactions and deposits, information and manage disputes in one place. In addition, unlike redirecting customers to a third-party payment gateway, all transactions are processed on site. This not only builds trust, but also eliminates confusion and speeds up work. Customers who are allowed to access again are allowed to save information, providing the option to save information when the customer purchases for the first time. Then, when they come back, you don’t need to spend time digging cards and re entering details. Woocommerce payments allows you to store financial details in your account, such as credit card information, invoice receiving address, and credit card expiration date. This makes it possible to check out quickly and dramatically reduces the possibility of their early withdrawal of sales.
If customers with social login are allowed to check out as guests, they will automatically make faster transactions, but what if they want to make another purchase? Womocommerce social login allows users to log in to the website with existing accounts on platforms such as Facebook, PayPal, twitter and Google, rather than creating new accounts in the store. In addition, since you are always logged in, you do not need to continue to enter your user name and password, which is a simple, fast and secure process. Simplicity, speed and security are the best friends of online shoppers.
For customers, follow-up measures customers may forget the shopping basket or be busy. Another possibility is that they say, \
Understand the delivery fee in advance and consider free delivery. According to UPS data, all freight related to online retail
The most unpopular of the expenses. Please consider frankly and clearly pointing out the object of your claim and providing free delivery. Online shoppers like free delivery, and 93% buy more when free delivery is available. In fact, 58% of people will add more things to their shopping cart in order to qualify. You can also consider adding freight to the actual product price. Customers don’t have to know that they have raised prices to offset costs. For example, you can charge $40 for a $5 item, but the customer will pay $45 for the same item and get \
Confirm whether the website loading speed is fast. Your revenue is greatly affected by the page loading speed, and the slow website is really bad news for e-commerce. For every second of page load delay, the shopping cart conversion rate will be reduced by 7%. If it takes more than 3 seconds to load the website, kissmetrics shows that 40% of visitors will abandon the website. Please remember that speed is king! It is recommended that you compress the file, resize it, and then verify that the file is saved in the correct format before uploading. JPEG is usually the best. The image is the heaviest file, please reduce it. At the same time, don’t let it be small enough to sacrifice quality. Delayed loading can also be implemented to delay the loading of images or graphics until the user actually scrolls. This is another good way to improve page performance. Finally, if you want to skip this step, you can easily optimize the image using CDN (content delivery network).
Create a sense of urgency. The fear that people are born to miss, scarcity and transaction expiration are legitimate strategies that can be persuasively used in marketing. Use tactics such as time-based deadlines, countdown timers, 1-day flash sales, limited availability messages, and social evidence to create a sense of urgency. Male this urgent message should also be used throughout the copy, especially in the follow-up email of the abandoned shopping basket. But don’t overuse it. Otherwise it will sound inaccurate. One of the best ways is to win the trust of customers as soon as you go out, rather than passing trust and discarding shopping carts. This can be achieved in many ways. For example, consider always having an SSL certificate and adding additional industry certifications and awards to your site.
Implement transparent and responsible business practices to make customers shopping more comfortable. result? They will stay around and recommend friends. The opportunity to win the abandoned shopping basket provides the perfect opportunity to build a better relationship with visitors, especially those who are not customers yet. People who forget the shopping basket are used to your products or services and participate in your business. To understand why they threw away their shopping cart for the first time, please go a little deeper. You may be surprised by what you have learned and gain new customers in the process. Don’t leave abandoned shopping baskets! Woocomerce can use abandoned shopping carts to recover more than 30% of its revenue.
