It is suggested to establish a right buyer Phil Sona to fill the gap.
Are the rules and vendor strategies of the new channel checked? Each channel has its own description. Some are small, such as the specific format of product pictures, but others, such as return policies, may have a significant impact on procedures (and revenue). Check in advance to avoid accidents. Is a standardized product identifier used? It is best to use a standard method. Otherwise, the logistics problem will end with the need to remember which systems are used for which channels. The safest option is GTIN (Global trade item numbers) controlled by GS1. GTIN includes the unified product code (UPC) and ean (European commodity number) widely used in North America. Some channels have their own identifiers (Amazon has asin), but in most cases, GTIN is enough.
Are you using inventory management software? The most difficult part of a multi-channel sales strategy is managing all stores at once. Fortunately, inventory management software can automate so many tasks. The inventory software updates the inventory level of all channels every time it is sold. If not, you must directly change the inventory level through a single channel or bear the risk of overselling. Is there an appropriate release strategy? If it is extended to other channels, I want customers with high loyalty to know. They prefer one of the new channels and are happier than the previous channels. Moreover, the public release of social media is easy to share and widely spread to new people.
Like physical stores, in order to attract new business from the beginning, it is also helpful to carry out \
