Seven ways to surpass the ocean of competitive products online sales in the Amazon era may be difficult for ordinary product sellers, such as candles, chocolate and coffee. By scheduling extensive and uninterrupted planning time for marketing, audiences and product lines, you can learn how to make online stores stand out and keep people revisiting. To get started, here are seven ways to increase sales and avoid falling into similar mass-produced products competing with the same buyer: 1. Making crevice products maleanyone can sell square sugar. A large retail store sells pounds or 126 cubic meters for $1.25. Less than 1p per cube.
If you want to compete with major retailers for this product, you will lose. But what about the crack market of horse sugar cube? People love horses. If you want to give a horse some snacks to show your love, maybe you won’t go to the big store to buy sugar. But they can buy special sugar cubes specially designed for horses. This product, flavored with materials such as apples and strawberries, can be sold at more than twice the price of ordinary square sugar in large retail stores. Horse lovers are willing to pay a premium. When selling products facing fierce competition, the most eye-catching method is to find potential customers in the gap. Create a brand and message that appeals to the audience and pass on the marketing budget to the audience.
2. Face up to the reality of rising prices. Don’t try because you can’t compete with major retailers. Please turn the other way and replace it with special products that people can pay extra and own. Let’s go back to the sugar cube example. Big box retail stores sell 126 ordinary sugar cubes for $1.25. Another retail store sells square sugar specially for horse lovers for $9.99. But this is not the end. A little modification has been made to make the sugar cube and other standard products \
Yes, you read very well. More than 24 individual Rubik’s squares cost more than 5-pound bags of sugar. This is 42 times the price of a large box. What’s the difference? Each cube has a special hand-made image. Has the cost of making this cube increased 42 times? Not around. But if a special 6-year-old girl wants to hold a princess themed tea party on her birthday, will her parents pay $11.95 for it? Of course, they will. Develop unique creative variants on standard products, raise prices, and distinguish products and e-commerce stores from the public. This can usually be achieved by changing the packaging.
Another example is a pen. Can’t it be much simpler than a pen? At present, 60 pens in the national office supplies stores sell boxes for $6.49 (about 11 cents per pen). Another seller sold 100 pens for $99. This is nearly 10 times the price of each box of 60. Who will buy a pen at that price? Gel pen with stylus, surrounded by ink jet pen, can be customized for printing. And they look really cool. For business owners who want to use pens as part of the customer engagement process, what kind of pens would you buy? No competition. The more expensive side wins every time.
If you start to have a different view of the product and consider what is actually possible, you will come up with such an idea. You’re still selling the same product. You’re just selling a better version of it. This forms a strong pairing with the niche market that chooses to focus on. The gap market and higher prices have created a strong e-commerce marketing plan. 3. Improve service quality, apply to marketing, and stand out in the online world through high-quality customer service
This is an easy thing. Because most online services have a lot to see.
Create a website that lists websites where the company does not call, does not reply to e-mail, packages wrong goods, cannot sell goods, does not comply with delivery deadlines, and does not work. If you feel the need to create service related setbacks, you can ask. Please continue to read some of the reasons why you can do it. To highlight e-commerce business, please give priority to complete customer service. Please know exactly what it looks like so that it can be explained in marketing. Use the service warranty to show how serious you are. The biggest advantage of service guarantee is that it doesn’t cost money. If the e-commerce store lists all the ways to promise the best service, or the purchase is free, customers will notice.
Just save time, collect terrible online customer service experience, find ways to avoid these mistakes, and then ensure good service for customers. Simple method: you don’t need to join in when you buy in the store. This extra step is not only annoying, but also allows people to enter processes that are not ready. The first buyer (who wants to be a repeat customer category) may not want to join the club to buy a single item. However, if you experience excellent customer service during purchase and delivery, you are more likely to revisit and consider booking.
Another good way to provide services that break expectations is to wrap surprise gifts. Here are two situations in which you can do this: Customers spend more than a certain amount in online stores. They buy more than a certain amount of goods. In both cases, it can be set to trigger a free bonus to be included in the delivery. Setting up is not difficult, but it will surprise users. They will remember you and, more importantly, they may tell their friends about you. 4. Bundle products with creative or useful combinations androg woocomerce provides several extended functions to help achieve this. The simplest is the product bundle.
This extension allows you to create a pre packaged portfolio of items available at various prices. You can also use the option bundle to select the items that customers want to combine. The sugar cube sellers mentioned earlier can easily create product packages around the sugar cube. For example, if other food varieties, bags, beauty products and other tools or companies provide horse related products, there are service-oriented products. Pen sellers can create software packages containing Notepad, sticker Notepad, stapler and USB drive. Create various bundles to attract various seed gap markets in the main gap markets.
This works well because it is a form of customer service. You’re making their lives easier. No longer need to shop all these items separately. You can buy all at once. People pay for convenience. Finding convenient ways to sell online through product bundles will be noticed and remembered. 5. With limited availability, you can not only create special product bundles, but also include unique items that are no longer sold as part of the bundle. When they left, they disappeared. Then you can do this over and over again. Some physical stores thrive on the concept of providing a changing product line. A large part of their success is due to the obvious reality that they may never find a specific product again. This calls on those of us who are looking for treasure hunters and traders. It is a form of limited availability. Many other policies in this list
