With a little adjustment, can the revenue of online stores increase by 10%, 30% or 50%? This is the case with some of the world’s largest companies, including Amazon. Some minor changes may help to increase order size and revenue and build better customer relationships. What is one way to perform this task? Cross selling. If you haven’t done it yet, you have to do it. Let’s look at how cross selling works, why it is needed, and how to start. What is cross selling? Cross selling and up selling are sometimes synonymous, but they are fundamentally different. Cross selling not only publicizes the products that customers have paid attention to, but also publicizes the products. It is suggested to sell more expensive products. Suppose you want to buy a new mobile phone. Supplementary sales provide phones with more expensive memory, and cross sales provide protection for newly purchased panels and cabinets.
Cross selling is available in many ways. One is for related products. High visibility vest for customers interested in bicycle helmets. Although these two products are not used together in essence, they both attract safety conscious cyclists. The other is to supplement products. That is, the project is directly related to the basic product. It could be a toy battery or printer ink. But the most profitable cross selling is often service-oriented. In this example, apple cross sells accessories and services (Apple care) to provide a supplementary sale of longer bright cables! Although you may think there is no service to sell, the technology store has known for years that additional programs to protect, train, or improve customer service can bring huge benefits. It is reported that best buy has made a lot of money in the protection plan.
Finally, you can cross sell bundles. As can be seen from the name, this is a product group included together. You can offer the shell, headset and screen saver as a new smartphone and bundle. Typically, stores offer discounts on bundled products to encourage customers to buy goods together rather than separately. Are you ready to start the experiment? View step-by-step instructions for cross selling settings and details of bundle and portfolio creation. Does the store need cross selling? Now that you know the basic matters of cross selling, is it worth working hard? Totally. Major retailers rely on cross selling for the following reasons: Effective. Amazon reported that cross selling and up selling will generate 35% revenue. If you don’t do it in an e-commerce store, you leave your money on the table.
Cross selling offers the following benefits: It increases your average order size. People who buy one product are more likely to add another. If you can spend more on marketing for new customers, each new customer will be more valuable to you. Increase revenue. Large chain stores usually make higher profits on jewelry than the main products themselves. Stores can follow a similar strategy. If free or fixed delivery is provided, there is no additional delivery cost, but you can also save the cost of small accessories that bring you more benefits. Enhance customer lifetime value. Customers are likely to pay more each time they buy a product. Higher order value is synthesized in the customer’s life cycle. As long as the customer buys from you, it can bring more revenue. Types of products used for cross selling several guidelines for promoting products through cross selling.
Keep relevant. The closer the additional function products are related to the items that customers want to buy, the more likely they are to be added to the shopping cart and purchased. Sell customized products and use them with basic products.
On woocommerce, stroller company veer displays the most popular accessories on each product page. The price of accessories is lower than the basic purchase price of veer all terrain cruiser for $599. These products match the veer shopping cart perfectly, so they are very effective. If you know that customers will want chamomile, you can sell it easily.
The type of product that is best suited for cross selling is one that is customized to work with the base product. Male veer also performs excellent work in the following guidelines. Make sure the options are customized. Understanding customers’ needs and providing relevant products will make sales easier. Customers who see $900 kitchen knives, no matter how attractive the price, will not be interested in cheap kitchen products. However, if the high-grade kitchen scissors set is displayed, the sales are likely to be successful. Customization also applies to pricing. Do not cross sell products that are 60% more expensive than those already in the customer’s shopping cart.
With this in mind, the method of cross selling products is as follows: Learn basic information about how to configure cross selling products, distribution and stores. But from the perspective of sales positioning, it is necessary to understand another field of psychology. The method of selling products mainly depends on how customers know the products they need to sell. In other words, basic persuasion skills are needed to convey attractive sales suggestions. First, select the items to cross sell in advance. If you have just started, it is recommended that you choose the products you want to provide. Choose the product that best suits you.
Second, limit the total number of options. People don’t recommend too much. Amazon has dozens of suggested products, but only a few are displayed at a time. The woocomerce store munchachos well demonstrates the recommendations. There are three kinds of fast food instead of dozens of related fast food listed on the product page. Thirdly, emphasize the benefits of cross selling as much as possible. Especially when selling services such as warranty or support programs. Explain why other functions are needed, how to make life easier, and what customers need.
Finally, use social evidence. Statements such as \
This is the same strategy as can be seen in grocery stores that display $1 packets of gum and candy on the cash register. That’s why McDonald’s sells apple pie on the counter. Jeff Stratton, head of McDonald’s U.S. operations, said that if Apple Pie shelves move back, pie sales will be halved. Does your store have \
To set up cross selling in the woocommerce store, use woocommerce’s built-in features in cross selling on the product page. Other information: cross selling, up selling and setting up related products
method Cross selling at settlement: woocommerce checkout add ons allows you to add charging additional functions and services to the settlement page through field types. The woocommerce shopping cart add-on allows you to directly select products already in the shopping cart and recommend customized products. If cross selling starts today and the revenue increases, and cross selling has not been used in the store, please try. Start by looking for the best-selling high-priced products (representative products or more expensive products), and then find the relevant products that directly focus on the customer and display them on the product page or at the time of payment. Continuously test and improve to ensure which products sell well. Build trust with customers and don’t be too tough. You will begin to benefit from unexpected places. Which products will cross sell first? Tell us how it’s going with comments!
