If you sell products online, your long-term goal is to sell more products. If you sell reservations, your goal is of course to sell more reservations. However, advice for stores that aim to deliver more physical goods does not necessarily help sell more space in hotels, make more appointments or take more classes in gyms. To do this, you must keep the website in the best condition. A real conversion machine. Improve user experience, reduce inattention, and \
From basic changes to a \/ B testing to follow-up e-mail activities, let’s look at several ways to improve conversion on online booking sites. Start by understanding the user experience. The best way to start is to step back and squint at the monitor. Learn about the experience of presenting to people who have never made an appointment. Ideally, sit with someone who has never visited your website or been to your location. Let them talk loudly about their thinking process. If necessary, please ask questions.
You want to know: what makes them confused? What is complex or unexplainable? It should be here, but not what? Is there anything missing? Will it hinder or hinder the user from performing the main task? Is that process easy or difficult? Fast or slow, or just right? Did they get all the information they needed, or did they not explain anything? Through these questions, you should be able to identify whether your booking experience is designed for potential customers or whether there are several bumps and lumps that need to be smoothed.
Here, the next step is relatively simple. If there are omissions, please add. If the road is blocked, please make an appointment! Your goal should be to let visitors experience the painless experience of using and browsing your site. The simpler the experience, the more likely it is to go to the corresponding appointment page. It is important to find ways to improve the conversion rate there. In addition to optimizing the basic elements of the site, there are several specific ways to ensure more visitors from the home page to the confirmation page. When someone visits your website for the first time, it’s best to shorten the time required to make an appointment as short as possible in order to make some reading before making an appointment with you or visiting your location. In the end, you want them to be satisfied with you and make sure they are choosing the best supplier or location.
But not all first visits lead to appointments. If repeat visitors need to read the same pages of repeated information before starting the process, they may feel bored, frustrated or confused. Then they can give up and leave. Just wait for the appointment. Tick, tick. This is why the booking path must always be short and clear. Customers can visit once or ten times before making an appointment. Direct access will accommodate everyone. Navigate directly to the home page, add an appointment, or both, as much as possible. Are there necessary terms of use or legal documents? Try to bring it at the checkout.
If you set the \
Let’s assume you know that customers tend to book a massage about every 8 weeks. New customers registered in your email list can be added to the \
