A few years ago, I read a report about the imminent death of the actual store. At that time, I was engaged in marketing and web development. I thought there would be something there. Ultimately, most customers want to have a website that can provide products and support as powerful as offline products. Now that there is time to assess what has happened, it is clear that the devastation and depression that people emit are just groundless fears. The actual stores are as important in today’s shopping experience as they were 20 years ago. But you still need to remember: In fact, stores have always been relevant, but the experience of shopping in stores has changed. So I think a lot of people are scared. Through new and faster means of interacting with companies and retail enterprises online, business owners are right to fear that existing business models will become useless. For those who refuse to enter the digital space and build websites, this may be their destiny. The
This is because, for all those who have been working hard since the rise of online business, digital experience is not a substitute for physical experience, but a supplementary means. It is not only a retail store, but also a reference guide to build a WordPress website for customers with actual stores. We will share some research on the omni channel experience and provide some guidelines on how to use WordPress to merge customers’ online stores and actual stores. Actual stores: if the customer hires the offline response of the WordPress website you developed because they don’t go anywhere, the following guidelines are irrelevant. If it is not suitable for business models (such as those of WordPress developers), it is not your job to suggest that someone open the physical location. The
However, we must pay close attention to customers who already have actual stores. Research shows that both actual and online presence are necessary for modern consumers. Therefore, if customers want to know the reason why the website needs or why the store is unable to upload the same information as that already available to the website, they can use these data to better guide customers. The contents to be understood include: The actual store is mainly the place of sale. The national retail Foundation report shows that entity enterprises continue to generate most of the revenue. As the boss and CEO of NRF, Matthew Shay said: The
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Research shows that consumers prefer direct shopping to online shopping. According to the results of the report, most consumers prefer to buy in stores. Digital stores are mainly places to start experiencing. Although more people complete the shopping experience in person, most users actually start their shopping journey from the Internet. Male consumers like to start buyers’ journey online. The salesforce report shows that about 60% of people use the web to start the shopping experience. This is an important thing to keep in mind when communicating website strategy and design to customers. The website is the first impression the brand leaves to potential customers. The page is opened too slowly or there are many copy errors
You don’t want to lose 60% of your potential sales. The
Between physical and digital. The NRF questionnaire reports that the actual stores and digital stores have become industries with real Omni channel experience after integration. The following consumers use a combination of two experiences to end the buyer’s journey: 38%: clothing 39%: electronic products 36%: it is easy to know how books, music and games mobile work when they have become the basic equipment of many users today. According to the salesforce survey, 59% of consumers reported that they used smartphones during shopping in stores in the recent month. Moreover, this is for price comparison, commodity survey, looking for coupons, etc. The
If you understand how and why consumers use websites, and how digital experience complements physical experience, you can design conversion websites for customers more effectively (even if such conversion occurs directly) in order to merge online stores and actual stores. In other words, the website cannot be regarded as a separate sales inflow channel. Instead, it should become a channel for smooth coordination and supply with physical stores. When developing a WordPress website for a client with an actual store or office, there are many ways to smoothly combine the two aspects of the brand. The
1. more than half of consumers use smart phones when shopping in stores, so reactive design is very important. In addition, your entire experience should be built around this mobile first concept. That is, you must be responsible for how to use pop-up windows and display the most important information in the sections you view without scrolling. 2. on the product and service pages, even if visitors decide to directly purchase all the necessary content, well-designed and useful product or service access pages will be very helpful in the decision-making process. Consider the following: The
In the process of direct shopping, consumers can conduct product survey, price comparison and customer evaluation reading, which was only a few years ago. Before that, they should really anticipate what they are looking for. Although the website can be used to conduct pre investigation on products or services, the experience in the store may need to throw a curve and make dangerous choices on the spot. Although I know almost nothing about it, will you gamble on this product that is sure that the salesperson is a best seller? Or do you write it down, go home and make further investigation, and buy online if the customer’s comments look good? The
The product page contains all the details needed to make an information-based decision, so customers no longer need to call. Just as REI does well: a good example is a product page that contains detailed information that can convince customers to buy in a store or online. If they don’t trust the salesperson, the user generated content and other trust signs included on the page will dispel this fear. 3. it is painful to think about the online distribution of commodities that provide substitutes for distribution. For customers, it is necessary to handle the preparation for delivery, sending mail and most of the cost processing (the cost may be higher if customers prefer to return orders frequently). For customers, it usually takes a long time to get free delivery and purchase (this looks ugly in Amazon’s 2-day free delivery era), or choose to pay a premium and deliver faster. The
Enterprises with physical stores can use alternative options. When checking out, add the \
You can make an online appointment to meet one of the people in charge of wine and avoid the inevitable crowd. Male apple is a well-known online and in store support option. Restaurants, law firms, car dealerships, spas, consulting rooms and many other service-based businesses should take advantage of the convergence of these \
