How to change permalink structure safely without sacrificing SERP ranking

Do you feel that your website is currently in a permanent link structure? Are you afraid of what Google will think? Are you afraid of change? Don’t be afraid. This is a problem that can be solved. Tidy it up. Setting up beautiful permer links is usually one of the first things that happens when setting up a new word press site. I hope you have some preconceived ideas about choosing a permanent link structure. In fact, the permanent link structure of many sites is chosen after later consideration, and may not be the most suitable structure for a specific site. If the site is active for a short period of time, changing the permanent link structure may cause very practical problems. Internal links may be broken, external links start sending visitors to 404 pages instead of the expected content, and search engines will delete pages with permanent link changes from the index. However, as long as it is correct, you can change the permanent link structure without causing all these problems. The
Why change the permanent link structure? Changing the permanent link structure is not ideal. No one chooses what they think of as a structure. \
The last play is where I found me. I run a small website called intro to pumps, which began in 2012. When I created this website, I just started WordPress. To be honest, I have no idea what I am doing. I already know enough to set up a nice putter. However, it is not enough to select the permerlink structure that best suits the site’s content. As a result, you can guess what happened. Wrong structure. Therefore, I am finally ready to correct what seemed trivial four years after the fact. But in retrospect, I think this is a bigger problem. The
Step 1: settle in the new permanent link structure. When considering the transformation of permerlink structure, the first thing to do is to settle in the new structure. WordPress Codex provides comprehensive technical articles on persistent link settings, which have been discussed in the past. You have many permissions on how permer links are displayed. However, we recommend that you follow some principles. Include release date information only if relevant to your site. Get the post name from the permer link. The shorter the permer link, the easier it is to read, so it is better. When you should use the post name option when creating intro to pumps, you selected the day and name structure. The
As you know, this is not a blog whose content is rapidly outdated or whose release date is important. This is an educational website with blue content. Adding a date to a permanent link gives the impression that the information is out of date. But in the pump industry, the change is very slow, and this content will involve a long time. In addition, the date of the permanent link may be misunderstood. The initial post of the site was published on November 11th, 2012, and the date will be reflected on permunlink. However, the content of the post was updated in january2016. Thanks to permer link, I try to keep up-to-date information, but it looks like an old post and makes me miserable The
I decided to change the permer link structure to remove the date from the post permer link. However, if the structure is converted and 301 redirection is not set, a large number of broken links will be generated and displayed in the search engine
The previous URL will be deleted and the page will start from scratch. SERP ranking. Step 2: create the current permanent link list before changing the permanent link structure, you must create the current post URL list to ensure that the URL is not lost when setting 301 redirection. There are several different ways to generate this list. List all URLs has been used for some time. It is a popular plug-in that has not been updated for more than two years. It still seems to work, but the lack of updates means it’s a bit worrisome. The
The new option lists URLs. This simple plug-in will generate a list of all post URLs separated by commas. After the plug-in is installed and activated, a new menu item is added to the tools >url list. On this page, the CSV format list of all post URLs requires only one click. If you do not want to use the male plug-in, you can also create a custom page template that displays permanent links to all posts. To be honest, I plan to implement this method before I find the URL list plug-in. However, because the list URL worked so well, we decided to skip the custom page template. The
If there is a permanent link list, it is now the turn to update the permanent link structure. To do this, navigate to Settings > persistent links, select the new structure you want, and then click save changes. Step 3:301 redirection setting has now changed the permanent link structure, so you must create 301 redirection from all old permanent links to new permanent links. 301 redirection can be created in several ways. All the methods you decide to use are OK. When creating a redirect, don’t miss the previous permanent link. If you don’t create 301 for each post, something very bad will happen. The
Manually created internal links are not updated, but are broken. All external links to update posts will send traffic to 404 pages instead of the corresponding posts. The next time the search engine scrolls through these old URLs, the 404 error will be reported again and the page will be deleted from the SERP. Not to mention, the most important step in this process is to correctly set 301 redirection from the old permanent link to the new permanent link. Create a redirection rule using the redirection plug-in. To be really easy to use and not miss the post URL, we looked at the list created in the last step. The
To set up 301 and test the redirection rule, we did two things. First, we manually entered some old persistent link URLs to determine if we were properly redirected to the new URL. Second, we found some old URLs through Google search, and verified whether we had correctly redirected to the new URL according to the link. After confirming that all previous URLs have been relocated as expected, the following decisions must be made: How much does every second mean to you? Step 4: modify internal links (optional) if the new permanent link structure takes effect, all links generated by the WordPress core will be automatically modified. This includes plug-in generated links on the sidebar, menu links (excluding custom menu links), and all links that appear on the site search results and archive pages. However, all manually created links will continue to send visitors to the previous URL, and visitors will be redirected to the new URL. The
This is not a big problem. If 301 is set correctly, visitors will link to the correct page. Therefore, it is not necessary to modify internal links. However, redirection can add a fraction of a second to the time a visitor takes to load a page. If every millisecond is important, you must take time to find and modify the last instance of a permanent link. On the WordPress site, it is easy to identify and update all instances of old persistent links.
There may be a safe way. But if there is one, it cannot be found. The quickest and easiest way to update internal links is to use search and replace or similar plug-ins to update URLs directly from the database. Be very careful when performing search and replace operations in the site database. Always keep up-to-date backups and move slowly. In addition, only links in the corresponding database tables can be updated. Using the redirection plug-in I use, a database table will be created that contains the old URL and the new URL. You do not want to include these tables when performing search and replace operations. Otherwise, the redirection rule you just created will become a mess. Made. The best way to clean up the database is to first copy the web site to the local development environment. Then clean up the database locally, upload the cleaned database to the new database of the hosting account, and set the WP config of the site. Modify the PHP settings to point to the new database. Cleaning up the permerlink structure has an important impact on SEO. Good permer links are easy to read and provide useful information to site visitors and search engine web scrollers. The best approach is to think carefully before setting up the permerlink structure for the first time. However, even if it is bad, you can change the permanent link structure. Just track the affected URLs and set up the appropriate 301 redirection. Otherwise, site visitors and search engines may skip your content for the sake of competition, which is detrimental to your goodwill. Have you ever changed the permer link structure on an existing site? What are the difficulties and how to overcome them? What plug-ins and tools do you recommend for easy switching? Tags: URL structure permanent links

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