Welcome to WMR’s WordPress community podcast press this. Here, host David vogelpohl and guests around the community discuss the biggest problems faced by WordPress developers. The following is a copy of the original recording. David vogelpohl: Hello. Welcome to WMR’s WordPress community podcast press this. This is David Vogel Paul, the host computer. I support the WordPress community through my role in WP engine. I want to tell you the best community you can hear in the media every week. Subscribe to wpdavidv or click it or WMR on iTunes, iHeartRadio, spotify. You can the latest episode from FM. In this episode, we will focus on the really popular theme between WordPress developer agents and freelancers. This is what is needed to increase the plug-in business from 0 to 0 to 25000 per month. The MRR participating in this dialogue today is mr.adrian Tobey. Welcome to Adrian press this. The
Adrian tobey: Hello David, thank you for inviting me to the program. Dv: it’s my pleasure to accompany you to listen to Adrian’s story today. His experience is running. He has two G’s and belongs to the popular CRM and marketing automation plug-in ground hog. If you follow Adrian at home, Adrian will describe his strategy from the following aspects to create a price leadership and control costs. For plug-in business, Adrian will give an example every time he asks us the first question. In addition, I would like to ask what is the origin story of WordPress. When did you first use WordPress? The
At: so I have essentially grown into digital marketing and marketing automation. It was a family business, just like it happened. So when I was a child I am now 23 years old. I am between 13 and 14 years old. My father runs a digital marketing education institution in Canada. And hotels across the country. Then fill the room with 30~60 people to train search engine optimization tactics. This was an achievable business model at that time, because it was much easier to obtain several background links from domain organizations than it is today. Some, some user experience Optimization on the website, you can go. It’s obviously much more complicated than that. Today, but in essence, that’s where we walk around, father trains, sits in the back of the room, distributes orders to people with problems in front of microphones around the room, and starts collecting integrated documents The
Dv: did you participate in WordPress as part of your first experience of WordPress? At: Yes. So, finally, we can understand the dialogue. All these tactics they are learning are actually like using WordPress, installing yoast, or installing other SEO plug-ins. I don’t know how to support people in the room, so I want to log in to the WordPress website and install this plug-in. Then it becomes too complicated to educate these people. So at that time, the digital marketing agent rose from the cause of education and became a complete agent for you. I worked part-time at the University and worked full-time with my family in that institution. I will build a website to design. We will use tools such as Infusionsoft and active campaign to implement the marketing automation system. And that is my daily life from 2015 to 2018. Finally, I chose W
In order to overcome it, the only possible way is to make it more expensive and raise the price in order to raise the price. People can say that the cognitive value of this product is less than 5000 won. Even so, because x, y, zed, like the mobile phones launched by WordPress, it is entirely possible to obtain a value. Dv: you have a framework in the value dialogue. That is to say, because your price is too low and your expectations are too low, it seems that it takes money to maintain equality, so you basically define yourself as: In order to achieve this, their minds are different, which is the minimum vector of unintended solutions. How to minimize costs in this software? At: that’s right. I don’t even realize that things are happening. The dialogue may be different and the understanding may be different. If there are the same things as the utility products, there are technologies, there are two products, there are platforms, and then there are utilities, which may consume faster. For example, zap, you only need to set it up, but now there are many other integration companies, so you can replace it with the cheapest option. On the contrary, CRM and business or similar elevator LMS are important business system processes built on them. And there is an understanding that no one can invest cheaply there and get the desired results. I have platform products, but at least my platform products are not fully charged, and will remain unchanged in the dialogue. Male DV: it is interesting to hear about this from the context of providing product platform. Personally, I have never heard of products classified in that way before. Are they developed directly together or acquired over time? The individual relationship with the study, but they understand. At: I can’t believe where I got it, but I’m sure I picked it up along the road. I don’t have many original ideas. There are many helpful people around me. Dv: I like the way you put your ideas together. I often mention this when thinking about this plug-in. This is the same as step 1 and step 2. Then I will mention the first stage. Because the plug-in for building the site is a little similar to the version for adding plug-ins. OK, next question. It starts with many features of the free product and is priced in advanced options. So you can find these mistakes in your strategy, raise prices, and start balancing expertise in a slightly different way. So when you make these changes, you have a lead before you have a real lead to buy. How do you find potential customers who really want to buy? At: so when I think it is important to touch the methods I create and change, the free plug-ins actually bring a lot of functions. At that time, I didn’t think there was a big quarrel in front of me. But I have given them 30 days’ full notice, so this is what we are doing to build a sustainable business that can continue to provide valuable products. And these are the new prices. I made it. I made a big deal with it. So no one is angry that I didn’t make that change. I don’t think anyone is angry. I think I will change. I put it in the framework to create a sustainable business and let you find a way to value, so everyone else was angry, but everyone else was quite satisfied with it and finally invested a lot of debris. Before that, one of the upgrades I performed was essentially: Here are the current prices. I want to change. But if you want to fix it now, the price
I will make everyone who wants to buy a grandpa. And it’s actually one of our biggest earnings months. I mean, we’re about $15000 the most I’ve ever seen. Within a month, I knew that it might not look like peanuts to me and many enterprises that have become big problems. So that is the method that we create the transformation and the method that we create later. What is the way to find people who invest in new prices? Fortunately, there are many friends in the WordPress community. One of my biggest lead generation strategies is to invade other people’s listeners. Although I said it was aggression, most of the time I was. Invited. For example, I have mentioned Chris Padgett many times. He has cooperated in many projects, talked with each other regularly and talked about strategies. He promoted me in his group, and I promoted him. How many or At: Yes, so both are great. Competition is becoming quite fast, so we are sending people who need this kind of software. Dv: what we are doing here is that this part of the strategy targets customers. In this way, if you help customers through our subsidies, we will both benefit. To sum up, that is the strategy. At: This is a very simple summary. From then on, we can develop content strategies. We can develop organic search strategies. For example, 30% of the website traffic searches those who search WordPress CRM. This is a very popular search term nowadays. At present, there are few new players available, and CRM is known for zero jetpack, so jetpack CRM is now used, and there can be a lot of progress in this regard. There is also organic search and word-of-mouth traffic. In this way, strategy grows there. DV: about search marketing, I think we can use the technology we mastered at the beginning of our career. We know that we will re propose and block hot selling businesses, such as search and paid search advertising. And I think, in fact, the factors that determine their success depend on the attention paid or not paid for the event. But obviously you sound like a football player, so I really like using leverage to partner with home. As you know, this is an opportunity for many people who are creating tools for websites with one of the main topics, so we think it is chaotic in the whole WP engine and ecosystem. New website. The first problem they actually have to overcome is to create revenue, and marketing automation plays a central role. I think it is very wise to create a group that authorizes people to build the site. But they must solve this problem. There is a fundamental problem here, that is, how to speed up revenue. Under your strategy, we will have a quick rest. I’ll be back soon. Dv: Hello, everyone. Welcome to this WordPress community podcast of WMR again. Host David vogelpohl, Adrian Tobey of groundhog, who leads the plug-in business from 0 to 25000, had a conversation with mr.tobye who temporarily explained before the break. Partner strategy for finding new customers. Purchase according to the price model. Although you said before search marketing and podcasting, I would like to ask about the support of sports and other expenses, which may bring great pressure to the plug-in business. Reduce these support and other incidental costs of providing this technology and service to customers. At: therefore, most of them are completed within the first week after purchase,
