For some people, e-commerce is equivalent to easy money. The shop will never close. Everything you offer is at the customer’s fingertips. What would be easier? But the fact is that most companies are fighting alone for success. In fact, the study found that a large part of e-commerce business will fail every year. Woocommerce provides everything you need to sell products and participate in visitors, but you also need something that helps visitors transform. It is a web design and content that needs to attract visitors’ attention and support sales. The
If the following errors are corrected and the design is slightly modified, there will be a huge difference in the conversion rate and long-term growth. 1. relying on the default woodpress page layout, woodcommerce has the advantage that the application is free and open source, and can be easily integrated into the WordPress website. To reduce costs, many website owners can also choose a free woocommerce storefront theme or other popular woocommerce themes. These may be a good place to start, but a common mistake is to be satisfied with the default product page layout and no longer customize the site design. Woocommerce is one of the most popular e-commerce platforms in the world. Therefore, even if there are not onemillion other websites using the same topic as you, you can often find thousands. The
Especially in the highly competitive market, it is difficult to differentiate online stores. Template based web design can also give people the wrong impression that your business is neither mature nor professional. One method is that designers invest in customized web design to model a large number of pages. This path usually produces the highest quality design, but may require a budget and pay other woommerce fees. The alternative is to create a custom design layout for the product categories and product details pages of the online store. They are the most important pages and usually receive the most traffic, so improving the design here can get better results. It is best to work with a web designer who can integrate the brand and understand the functional requirements of woocommerce. Fortunately, woocommerce is customizable, so it has more flexible and creative options when designing product pages. The
2. for woocommerce websites that use low-quality products and inventory images, product images are very important. When upgrading the product category and detailed page design, please evaluate the product image and ask the photographer to take new photos if necessary. For product image, the authenticity of online sales is very important. If the product image is inconsistent with the received, customers may feel misled. If selling any type of product is not suitable for technical products or images, consider switching to the product table layout instead of the existing product grid in the online store picture. There are a variety of woocommerce plug-ins that provide product table layout and functions for such products. The
In addition to low-quality product images, there are common mistakes in integrating free or inexpensive library images into your site design. Free spam images available online may be used on too many spam sites, reducing their reliability. Most web sites need to be designed with some library images. In this case, it is recommended that you invest in several high-quality library images on sites such as Getty Images or shetterstock, and then let the web designer further customize the images through filtering and adjustment.
Help visitors stay on the site and browse products easily.
