E-mail is an important tool for WordPress and woocommerce member websites, but many websites cannot take advantage of all available tools. One of the most common reasons we found is simple. The membership site owner does not recognize all the powerful and valuable membership centric e-mail messages you can send. Ultimately, most e-mail service providers are not set up to handle automated e-mail related to membership. Therefore, because there are too many membership sites, it is very complicated to find a solution to send these e-mails. The
But it is not necessary. This article introduces the four important automatic e-mail types that membership sites need to send, and provides some suggestions on setting methods. The four types of automated e-mail 1 must be sent on the membership site. Welcome email welcome email is an important first step in the member journey. You can use welcome emails (or welcome Series) to introduce websites and teams, repeat membership offers, train members, provide entertainment, or sell advanced membership up. Welcome email is very important for new members to familiarize themselves with the rhythm of participating websites at the beginning of their travel. New customers participated the most in the first 48 hours, and those who read welcome emails continued to read 40% of emails in the next 6 months. When sending welcome emails, make the most of the excitement of new members and start the habit of reading emails regularly and using membership. The
Here are some effective tips for welcoming members to email. Use series. A welcome email is also good, but the series is much better. To further cultivate the habit of reading e-mail will help develop new relationships with members. One possible series is: (1) E-mail audit (2) basic matters of membership (3) Company Introduction (4) training on product use methods (5) confirmation of the progress of membership so far (6) additional sales to higher-level membership. Set expectations. Explain to members how often they will receive your message, how to use the community or member resources, and the next step for members. Let’s see how we can get value from our membership and when we can receive email. Use case studies and user created content. A good way to prove the value of membership is to show how satisfied other members are using membership. Share case studies and stories and images submitted by users to provide new members with ideas on how to maximize membership. The following is an example of spotify’s welcome email, which will be sent to new premium members. Repeat the high-level offers to verify that members have made a wise decision to join. Click \
Male: chamaileon. 2.winback email winback email is an automated email sent to update expired members. Winback e-mail tends to have a relatively low opening rate (according to a study, about 12%), but jilt’s internal data shows that for member websites, winback’s performance is much better than that of existing e-commerce stores, with an opening rate of nearly 50%. An average 35% post click open rate (more than 1 in 3 readers participated in email content). What does that mean? Your members are more receptive to your \
Here are some tips for getting back a retired member. Don’t blame the members. Winback email should not be condemnatory or offensive. Degenerate members who use a soft tone of voice show hostile reactions
Please do not do this. Please visit this email in a helpful place to show members how to update and why you need to update. Repeat your values. A good reply email can remind members of the fantastic benefits they can get when they become members. Finally, when they first joined, they had reason to do so. You should remind them why. Winback is also a good opportunity to show the newly added special exhibition. Please keep it brief. Winback e-mail must be short and accurate to understand the main points, and it can be easily run with only one eye-catching click inducing question. Here is an example of skillshare: Remind members to provide more popular courses, repeat special member exhibitions, and provide one-time discounts. In order to create a sense of urgency, it is recommended to apply the expiration date. The
Pass: Emma. 3. discarded shopping cart recovery e-mail discarded shopping cart recovery e-mail is sent to customers who have put products in shopping carts but have not completed payment. For membership sites, there are two types of shopping cart detachments. People who add membership to the cart but do not complete the settlement and members who add other products to the cart but do not complete the settlement. In both cases, shopping cart recovery email is very profitable. The average recovery rate is 12%, but jilt’s data shows that with the strategic recovery series, the recovery rate will increase by 15%, or even 20%. Restoring e-mail is also very profitable. According to our data, you can earn an average of $4.80 for all emails you send to give up your shopping cart. The
Here are some tips for setting up shopping cart recovery e-mail on a membership site: Duplicate membership offer. If someone has included membership in the shopping cart but has not checked out, make sure that all benefits missed because they did not become a member are noted in the recovery email. If a special price is offered to members, please include the product in the shopping cart of the woocommerce website, but there is no settlement. Please remember the special price. (for example, if members receive a 10% discount and free shipping on all items ordered from the store, please remind them by recovery email.) Send three email series. It is recommended to abandon 3 e-mail shopping cart series. The first email will be sent within 1 hour after the cart is discarded. The second email will be sent one day later. The third and last email will be sent the next day. Resolve potential reservations. I hope to solve potential problems that may make customers unable to purchase by recycling shopping cart emails. Provide customer service contact information, FAQs, and other problem-solving information. The following is an example of a membership recovery email sent by ultimate courses: They actually use the membership assessment to enhance the value of membership, because the statement is more reliable because it is related to the actual person. The
Through androg: mailerlite. 4. pre expiration notice the pre expiration notice will be sent to the member before the membership end date (as opposed to the winback email sent after that date). These emails are an important tool for maintaining membership. When properly configured, pre expiration notification is like a service for customers. Now, customers don’t have to worry about the end of membership or where they need to go to update. You dealt with the mental burden for them! This is an important reason why pre expiration notifications perform very well. Jilt’s value shows 43% open rate, 14% click through rate and 32% click through rate. The
Here are some tips for setting up pre expiration Notifications: Please inform in advance, but don’t do too much. If you start sending notifications too early before the expiration date, there is no sense of urgency to update. (unless, of course, a discount or reward is offered in advance.) Annual membership expiration
It is best to give the first notice before the expiration about two weeks ago. Repeat offer. Before the expiration, the email should emphasize the benefits of maintaining membership and clarify what members will lose after the subscription expires. The following is an example of Experian early expiration notification: They designate renewal notifications as services. Update now, so don’t worry. Remember to update on the rest day. The email also repeats all the benefits that members will lose when their membership expires. The
Male route: pure 360. As mentioned in the previous section of this article, the way you set up these e-mails for your member website may be difficult to set up automatic membership e-mails based on the e-mail marketing platform and the type of e-mail you want to send. The following are suggestions for starting the two default email options: Option 1: send e-mail through the membership extension some of WordPress’ membership extensions include several built-in automated e-mails. The advantage of sending directly through the extension program is that the automatic e-mail has full access to all the latest member data. As shown below, this is not available in many third-party solutions. The
But the downside is that these emails are often limited. They can be sent via WordPress, rather than simply sending a large number of emails. Moreover, these e-mails are part of an extension program and typically offer much less functionality than independent e-mail service providers. You may no longer be able to categorize e-mail (for example, distinguish between higher value members and lower value members), set up e-mail family, or customize e-mail appropriately. In addition, you may not provide all the automation features discussed in this article. That is, with built-in e-mail, you can quickly send these e-mails for free! You can start here at any time and upgrade your email later. Option 2: to maximize the use of e-mail membership e-mail through a third-party e-mail marketing platform, you must find a third-party e-mail marketing platform integrated with the membership plug-in. (for example, membership, memberpress, restrict content pro and woocommerce membership are all integrated with email platforms such as MailChimp or drip, allowing partial data synchronization and a few advanced emails.) Further, you can find an e-mail marketing platform built specifically to handle membership e-mail. For example, woocommerce membership and jilt, an e-mail platform, were both developed by skyverge, allowing for full data synchronization, built-in membership templates and e-mail flows (such as all e-mails discussed in this article), and integration support. Through basic integration, such as the integration between jilt and woocommerce membership, membership data is automatically synchronized with the e-mail marketing platform so that automated and refined e-mail can be sent without additional tags or solutions. Conclusion e-mail marketing provides considerable advantages for almost all WordPress or woocommerce member websites, but many people do not take advantage of it. The main reason is? They don’t know all the valuable e-mails they can send. If they do, they will find the e-mail setting too complicated. However, sites can see great value by sending automated e-mails such as welcome series, rollback, cart discard recovery e-mails, and pre expiration notifications. The process of setting up these emails depends on the email marketing platform. You can set up some of them directly in the membership plug-in. However, it has features such as data synchronization and membership email templates.
