This is a problem that needs to be solved in site design. Remember, this minimizes problems, but there is no panacea. The sales recovery add-on feature will be sent to customers who have started paying but have not completed an advance notification email with discounts. Let customers become repeat customers. After a period of sales, I want to establish a relationship with customers and encourage repeat sales. There are several ways to do this, but the most reliable way is to have customers log on to the mailing list when they pay. Easy digital integrates almost all the tools for e-mail lists. The
In addition to adding customers to your regular mailing list, you can also send very specific e-mails. One way is to use the free service receiptful of adii Pienaar, co-founder of woothemees. Receiptful can improve the design and content of invoices sent by many WordPress e-commerce plug-ins, including easy digital . Drip is another excellent tool for follow-up sales. Drip is often used in conjunction with a direct selection form to register people for a process that ends with a special offer or other type of sales presentation. The idea is not to send sales presentations to people, but to send twoorthree free content that provides value. Then, the sales presentation will be conducted after the relationship is established. The
Another way to use drip is to start email after sales. The fatcats app creates an EDD add-on that makes it easy to add people to after-sales advertising campaigns. This is a great way to start talking to customers, sending useful resources and special deals. Finally, no matter what tool you choose, there are two important aspects to consider. The first point is that, like most such tools, once discounts are offered, customers will begin to expect them. As a result, without them, selling becomes more and more difficult. The second point is that marketing automation is easy to be artificially felt, but will quickly become spam. Don’t be too obsessed with the number of emails sent. Please communicate personally with spammers as much as possible, rather than selling lists to spammers. The
These are only part of the tools, especially those used by EDD based sites, but there are more tools. In addition, all WordPress e-commerce plug-ins have similar tools, but not all of them. If you find or create better tools for one of these tasks, or find other ways to automate marketing in easy digital , be sure to leave a message to everyone.
