Read the online marketing blog or follow the SEO news, and you will continue to see stories about how crazy the SEO world has become. Within a week, Google said that your website needs an SSL certificate to get a higher ranking. It is said that in the near future, if the mobile is incompatible, the ranking will decline. But behind all this, there is a strange story that looks like a page from George Orwell’s novel. This story involves a huge single organization, an anti-government SEO group trying to surpass the organization and an empty citizen group. More wisely, what is happening. That is the dark secret of SEO world. The
Stage setting: black, white, gray, oh my! The types of tactics used in the SEO world are divided into wearing different hats. White hat, black hat, gray hat in the middle. White hat technology follows all the rules set by the search engine. Many people believe that, as the \
Then there is gray hat technology that blends the white hat and black hat cases. Although many of these strategies do not explicitly violate Google’s rules, Google is not happy to capture users. Most SEOs stay in the gray hat area. Here, you can learn more about the distinction of hats. You have learned about different types of SEO. What are the rules that Google wants to follow? How to rank higher… According to Google, Google has set up a list of best practices in the main guide of the website. Introduce design, technical and quality guidelines. The
Quality criteria are where we find rules in search engines so that we can rank them well. You can view the complete list here, but the main contents are summarized as follows: Don’t do anything to deceive search engines that build sites for users rather than search engines. Make your site stand out from your competitors. Finally, this is the biggest problem. Do not participate in any connection scheme. The main ranking element of Google is the number of high-quality links to the website, so the link system is very important. So what is link scheme? Google classifies link configurations broadly as follows: The
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