In the process, we will generate new cookies \
Recently, WordPress mentioned the security of unknown users and discussed the possibility of completely blocking floc. We haven’t made a decisive decision on this issue, but we have introduced a few lines of code to prevent floc from working. Many other developers have launched word press plug-ins that disable floc. This is one of the most important tips to remember when customizing a WordPress site. Besides that floc is another version of third-party cookies, users and developers should be worried about floc for several specific reasons, including: The
1. in order to generate a fingerprint unique identifier, the Convention of collecting several separate information of user search activities is called fingerprint printing. The floc cluster will consist of thousands of users, and the cluster ID cannot distinguish individuals from groups. Theoretically, this provides a hotbed for bad doers to use the fingerprint to further infer personal information. Fingerprints are not new. Some websites are already using them. For example, visitor analytics provides it and calls the service cookie free tracking. Interestingly, this feature is sold as an additional security feature. Visitor analysis does not allow inter site or entire device tracking, but floc. The
2. in order for cross content exposure to be useful to advertisers, the team must be able to disclose information about user behavior. Based on the homogeneous cluster ID, all sites visited by users already have the idea of who they are, without tracking user activities on the Internet. In this way, floc is like a larger third-party cookie. 3. reduce the group Google claims that floc cannot access personal identity, but as the group becomes smaller and more targeted, this becomes possible. The more individuals visit websites, the more specific the group will be. Each time they visit other websites, new groups will be created, and the number of users in specific groups will be less and less. The
4. predatory targeting and decreasing groups have opened the way for the spread of predatory targets. Floc uses unsupervised algorithms to create common concerns and action groups that are intrinsically associated with the identification of elements and sensitive features. Therefore, floc cannot distinguish between demographic factors such as gender, nationality, age and income, and factors such as mental health and sexual orientation. Such groupings inevitably lead to discrimination and empower bad actors to feed on vulnerable groups. 5. \
Many brands are looking for tracking alternatives that help create meaningful and attractive content, so many companies are experimenting with new methods to collect user data based on search records and activities. Unfortunately, these new solutions are not very different from third-party cookies such as Google floc. With protecting users’ privacy as the strategic core, WordPress is not keen on maintaining floc for a long time. However, if developers want to use it for ad tracking, they can activate the function of floc. All these floc debates have loomed a bigger problem, that is, the new ad tracking technology has allowed Google to monopolize online advertising and data collection
