Do you know the use of more than 200 factors in the Google algorithm to rank the website? Do you know all these factors? Well, we know that it is difficult to cover everything every time.
Google Search High -end Strategy (Andrey Lipattsev) said that links, content and Rankbrain are the first three factors for Google search results.
In fact, more SEO department guides your website to the homepage of any search engine. In fact, a small error sometimes pays a lot of costs. Whether you are a developer, SEO consultant, or just an online website owner, you should understand these basic SEO factors.
Let’s check the SEO error we listed below. Who knows, maybe you accidentally make mistakes, which reduces your ranking on search engines.
This view is based on the experience and industry knowledge of some popular SEO experts.
The 7 common SEO errors you should pay attention to
Good SEO will pay attention to all the details that most bloggers ignore.
—— Ryan Birff
Therefore, research should be deeper. After the year, Google and Bangbi have changed many algorithms, but you must always remember that the basic SEO strategy is still the same. Therefore, please check them one by one.
Here, we have collected most of the seven common errors that SEO experts have made at least once in their profession. So, now take a deep breath and check it separately. We hope that after repairing them, you will get the position you want in Google.
1. Select the wrong keyword
First: Focus on the intention of the searchman. This should be the basis of all your activities -research, creation and distribution. What are the goals that the searchman really wants to achieve? How can your content help them achieve this goal?
– Simon Ensor, Searchenginewatch.com
will never be with keywords with keywords to improve your website performance compromise. As an SEO expert, research on keywords related to, high, and traffic
is a fast and primary responsibility.
What should you do for keywords
In -depth understanding ]
List your important topic of niche
Search the topic in Google and find some keywords
Do not forget to add long tail keywords
will be will will LSI (potential semantic index) The keywords of the keywords with the main keywords are used
View the ranking of competitors
If you use long tail keywords, your website may be very good Voice search prospects. Keyword research seems to be easy, but it takes time as much as possible.
Tools to avoid keyword research errors
Some useful tools can help you get rid of any keyword SEO error. Most of them are free, but for long -term and simple use, try the paid version.
These tools help understand the search volume of your target keywords, the latest trends, each click fee, the domain name of competitors, etc. In this way, you can plan the content to get more conversion.
2. Ignore content marketing
Better content is better than more content.
—— Rand Fish Jin
In 1996, Microsoft founder Bill Gates wrote a sentence,
content was king [ 123] Now it is one of the popular phrases.
Content or blog can become your website and company asset. It shows that you are trustworthy. Some time ago, people were placed on a website just to collect as many content as possible. But after the new Google algorithm was updated, the scene changed overnight.
What can you do for better content marketing
找出客户的痛点
撰写更多信息和有用的内容
尝试以讲故事的方式写作定期发布博客（例如：一周2 篇博客）[ 123] Use the CTA (Appeal) button
Some effective content marketing tools to avoid SEO errors
Buzzsumo-
Analysis of analysis Your theme and competitors
Clickfunnels –
Convert your visitors into potential customers, then customers
Evernote –
Sort and save And share your notes
Canva
-create excellent image and information for your content
– Effective email marketing
Grammarly – Check your content readability, spelling and grammar errors
Therefore, website administrators are now searching for high -quality content creation By. Without 100 mid -range content, 25 high -quality blogs can significantly improve your Alexa ranking.
Simplify the top content marketing tool of SEO
[ 123]
3. Forgot to make the website suitable for mobile devices
123]
You are designing content release and all other developers on your computer or laptop. Do you think all your visitors use desktop browsing or insight your website? If so, then you are wrong. Today, 55% of online users use mobile devices. If your website is not suitable for labels or mobile devices, the jump rate will increase as usain bolt speed. Before making a website suitable for mobile devices, you should consider showing the content to the audience. Because displaying everything to your mobile users is not necessary. In addition, it may prevent them from continuing to visit your website.
Check the mobile friendship of your website
Google Developers Mobile Friendly Test Tools
Google -Page speed insight
must be a must You should move friendly testing tools
Ranking Table
W3C mobile checker
Therefore, check your website on your mobile phone. If it is not suitable for mobile devices, optimize your website for mobile users immediately. In the new update, Google encourages mobile friendly web pages. So check it now!
Tools that make your website suitable for mobile devices
Element [ 123]
Plaza Space
Jindu
wax
Tick
Da Da
With these tools, you can make your website suitable for mobile devices within a few minutes. You can even check your website after editing. 4. Poor social marketing content
In business, the company owner invests as much as possible in as much as possible in the Production, but do not consider content promotion or social marketing. Moreover, the most amazing factor is that if you promote it in the right way, it can generate real and lifelong traffic on your website.
Why social marketing is important
Personalized customer relationship
Establish trust by increasing transparency
Participate in collaborative sales
] Sales through blog
Collect natural traffic
Exchanges are very important for promoting your website. There are many ways to attract your expected audience.
Tools in contact with customers
viral Content Bee -Everyone supports social promotion tools that automatically share your content.
Buzzstream
– It is one of the best local SEO tools, can Attract local customers to your online business.
Cushion –
Connect to multiple social accounts, you can arrange when to publish which social media will be published. In addition, you can edit the date and time.
Quuu-
Submit your content for strict personal review and approval for excellent editing teams.
Venngage-
Help the perfect information chart or demonstration slide.
Animoto –
Provides a large number of exquisite templates, themes, and inventory music collection in order to make attractive videos.
5. Forgot the label and Yuan description
Due to the neglect of the label and meta description, your high -quality content may not be in Google in Google Get the ranking. These two are an important part of SEO, and SEO editors should not forget them. Skip them means that you will miss the huge potential of the content.
Optimized the label and meta description of the content can improve the performance of search engines.
In addition, the content marketers will not give priority to the image tag , which is another major error. Although it is a small element, it takes a few minutes to edit the entire image label, but it marks a big logo for your content. The
replacement label
is the sign of how the author or marketer can locate it in the search engine.
Searching the robot
Can’t watch the image, but at the same time it can read the ALT tag well. Therefore, it helps indexes in this way.
However, there are some free tools that can create meta descriptions, but the wise approach is to generate a Yuan description and label based on your ideas.
How to use Elementor easyBuild your website
6. Intradual text of the internal link
] Both users and search engines need anchor text. Moreover, this is not our words. In its latest update, Google has given priority to the anchor text.
Our suggestion is not to over -optimize the anchor text that fully matches the content. Google can punish you, you can lose your ranking at any time.
When adding internal links, try adding links with related words. Avoid clicking here, reading articles or reading more content. In fact, from the perspective of SEO, this is a waste.
Tools that check external and internal links
Google website administrator tool
Google keyword planner
SeoWorkers tool
[ 123] Wu Lake Mozbar anchor text generator In addition, if you find that the anchor text sounds unnatural, it is best to leave. Nature and correlation are the key points of anchor text.
7. Overlooking on-site audit
To operate a website, marketers may pass-
[ 123] Keyword research
Writing article
Make its SEO optimization
Edit image
Published from the back end
There are many more there are many more. Essence
Therefore, after completing all these tasks, it is really common to forget to conduct on -site review every week or month. But developing this habit can improve your website performance. In addition, you can prevent your content from being punished by Google.
Why review your website is important
Formulate strategy
Learn your visitors and improve the user experience
Find the previous SEO error
Focus on your best content
Check e -commerce The indicator to increase your sales
Check the quality and size of the image to accelerate the website speed
Find out the uncomfortable element drawingRead Tools used to review the site
Google Analysis
My website auditor
Google search console [123 ]
Network CEO
SEO website check
Search engine
MOZ crawling test
There are many.
After the Google update, the website review is very important. In addition, monthly audit is good for site performance.
Fix all SEO errors and ensure the ranking you want
The digital world is changing every day. If you want to win the game through a search engine, then you must avoid the common SEO errors listed above.
We know it is difficult to cover all fields at the same time, but don’t forget to check your
content marketing
,
website review
and
anchor text
. These are the inspections that must be performed now.
After fixing these errors, you will definitely see that your website is developing in the right direction. In addition, you don’t need to worry about any search engine update.
Have you made any error on your website? In any case, how do you repair them? Share your experience with us in the comments below.
What should you do for keywords 
-Everyone supports social promotion tools that automatically share your content. 
Google website administrator tool 
