When you hear the word \”brand\”, you may think color. But its significance is far more than that.
When people hear your company name, your brand is everything they think of.
This is the text you use, pictures you posted on social media, the customer service you provided, and the emotions and feelings you aroused in customers. This is what people think of your company.
Each brand has a personality. This may be interesting and the most important. It may be modern and forward -looking. Or it may be sympathetic and love to give back to the community. This personality can help you establish contact with the audience and become the first choice for them to buy dog \u200b\u200bfood, coffee, jewelry or anything you might sell.
This is why you show your brand so important in your online store, so that you will not doubt who you and what you represent. But what did you do?
Start with the perfect theme
Your theme plays an important role in your website design. Choose a product that specializes in your industry, a layout that is suitable for your brand, or lets you create anything you want.
Photo https://www.sodashi.com.au/ [[ 123]
Australian beauty company Sodashi adopted a clean and light layout, reflecting their commitment to excellent beauty ingredients and skin health.
Photo https://airstreamSupplycompany.com/
AIIRSTREAM Supply Company, a brand full of adventure, chose a natural photo showing them beautiful natural photos the design of. The WOOCOMMERCE market provides themes for fashion boutique, pet shops, toy shops, etc. Alternatively, filter the WordPress theme repository through the \”e -commerce\” to obtain more Woocommerce options. To test the theme before installation, try on -site demonstration. This is a good way to feel what it looks like in action.
Pay attention to the color The color is related to the feeling, and the emotions of your website and brand. For example, red usually conveys energy and love, while green is related to wealth and nature. The important thing is to consider what your choice does to your audience.
Photo https://www.magnatiles.com/\u003d3]
Magna-tiles of sales of magnetic spelling toys chose the main colors and the main color and the main color and the main color and the main color and Secondary color. The bright red, green and blue immediately make people feel interesting and playful -very suitable for children!
Photo https://nbletreecoffee.com/ turbine
But the high -end coffee roasted company NObletree chose exquisite blue and gold, which is very suitable for finding high -end craftsmen high -end craft Coffee beans audience.
Although these are two different methods, they are the perfect choice for each store audience. No matter what color you choose, it is always used in your brand promotional materials and stores. This helps customers know where they are on your website.
Use the correct font The correct font combination is the most important thing is easy to read At the same time, it also conveys style and personality. Think about the font you see on the Internet -how does each font make you feel? Traditional sterilization fonts may make people feel professional and trustworthy, and handwriting fonts may make people feel interesting and weird. Photo https://www.stroopwafels.com/\u003d3]
daelman \u0026#39; The appearance of caramel is a creative move that makes their website feel custom and unique.
照片https://www.kawaiibox.com/Kawaii Box 使用圆润的气泡字体，让人感觉既可爱又快乐，就像Their subscription box is full of \”super cute things from Japan\”.
It must be creative, but there must be restrictions. Make sure youThe text on the website is easy to read in each application. For example, the script font may be very suitable for the title, but it is difficult to use in a large number of texts.
Writing a unique content What you said and what you said has a long way to go in the establishment of brand personality. Consider the tone of your writing -what does it think of your business?
Photo https://offermanwoodshop.com/\u003d3]
Offerman woodshop is a carpentry and manufacturer collector in Los Angeles. It shows it on his website copy of The charm of founder Nick Offerman. They add a sub -standard line with an interesting project description under each product list -their pencil says \”The wrong stick of your weakness moment\” -s on their blogs. , And use the email address to automatically fill in their current affairs communication form, \”
[email \u0026#160; protes]
.\” These small details are very helpful in making your store stand out.
Your website is an opportunity to share your story -make full use it! Do you give back a charity? Do you only use sustainable materials? Have you started making jewelry since childhood? Let people know what you like and why you create, you will settle in a deeper level.
Photo https://designmodo.com/\u003d3] This is to do this. Write a blog post that provides value, provides able guidelines or creates a common question answer page. Designmodo is an online store selling design tools with complete tutorials, skills, free gifts and example libraries. This can not only help shoppers make full use of their tools, but also make them a brand that truly cares about customers. Choose a great photo High -quality photos make you look very professional and help potential buyers clearly understand the appearance of your product. But they can also convey emotion and style.
Photo https://manuatelier.com/. ]
What do you feel from the photos on the Manu Atelier website? luxurious? craft? As a hand -made luxury store, this is exactly what they want you to feel.
Think about how this concept is applied to your own store. Maybe bright and colorful pictures are suitable for your brand. Or black and white photos. No matter what style represents your brand, from your product page to the slide on the homepage, you must consider it every time you decide the photo.
Show your brand style
Of course, your website design is not just fonts, images and colors. This is how these design elements work with all additional functions (icons, illustrations, textures) to create a unique appearance. Photo https://strandbergGuitars.com/\u003d3] Strandberg Guitars use dark coverage layer, unique buttons and image suspension, wood texture and self -herself Define charts to create high -end feelings.
However, Mike \u0026#39; S Organic Delivery’s website has an interesting, easy -to -access atmosphere, with interesting illustrations, hand -drawn icons, and light and bright colors.
In terms of brand and design, small things are very helpful.
Consider features
In the final analysis, your brand should be related to your audience. Every aspect of it should be created with the person you serve. This is why features are also an important part of your brand.If you work with the elderly, accessibility is a greater consideration. You may want to use larger fonts and provide multiple contact information. If you help busy entrepreneurs, you need to make things simple and fast, so you may implement a page of checkout and delete any unnecessary checkout fields. This depends entirely on the needs of your specific audience.
Photo https://www.betterhomecover.com/ insp
Better Home Cover is about simple family protection, and people don’t have to worry. Their website design andThe function reflects this through simple layout and clear navigation. The package and pricing are easy to understand, and the checkout process is decomposed into a clear step. How do you provide functions that meet the needs of the audience? Connected to social media
Social media is an excellent way to establish contact with your audience and show your brand through images, content and interaction. Linking your efforts on social media with your store can strengthen your company’s purpose.
Photo https://www.goveer.com/
The creator uses the power of social media on his website. Their brands are all adventure, so they add Instagram to the bottom of the homepage, titled \”Sharing your adventure experience\”. Next is one after another, and the families in the photos have fun with their products together. This shows that their brand is not just an idea; this is a sport.
How to integrate your social media contribution? Woocommerce provides various extensions that can be completed.
Create a video or animation
Video attracts attention and attract potential customers. It is an opportunity to show your and your company’s true identity. Share customer reviews, workshop or enterprise visits, team members introduced, charity activities you participate in, and the lens of your products in the action.You can use Woocommerce product video to add the video to the product page or Jetpack video hosting function to embed them into any other page without the need for third -party tools.
Photo https://aeropress.com/
Animation can also show a lot of personality. Aeropress placed them in front and center of the homepage to show how easy it is to use their coffee machine. They combine this illustration style with the videos of the real characters on the entire website, showing everything from product demonstration to interesting prompts.
Consider your brand Your brand is unique — It is about your company and your audience. Hug it! Don’t be afraid to show off your personality, your enthusiasm and your position. The most important thing is to keep itConsistent.When someone is on your website, they should immediately know what you are doing, no matter what page they visit.Persist in the same color, fonts, and styles, and you will be remembered.
How do you show your brand in the store?Let’s know in the comments!
Australian beauty company Sodashi adopted a clean and light layout, reflecting their commitment to excellent beauty ingredients and skin health.
In the final analysis, your brand should be related to your audience. Every aspect of it should be created with the person you serve. This is why features are also an important part of your brand.
Video attracts attention and attract potential customers. It is an opportunity to show your and your company’s true identity. Share customer reviews, workshop or enterprise visits, team members introduced, charity activities you participate in, and the lens of your products in the action.
