Customer comment has great persuasion to convince people to buy -when you use them effectively At the same time, they can significantly increase your sales.
So why do shoppers check the comments before buying?
Because people don’t like to waste money on bad products or services! They want some effective things to fulfill their promises and meet their needs and desires.
In order to obtain this guarantee before buying, the opinions of the trustworthy people are very helpful. When customers buy them based on emotion, they use logic to prove the rationality of the purchase. The comment provides this logic.
The science behind the comments
57% of customers said that the comment was extremely important or very important to affect their purchase decision. If you do not show any comments at the best moment of the sales funnel, then your customers have no reason to prove their purchase decision. They may hesitate and try competitors, or decide to wait.
Nine -tenths of consumers said that online comments are as important as individual recommendations. Why is this important? It illustrates the degree of trust in customer comments. If your relatives or close friends recommend something, you will trust them. Therefore, 90% of consumers read customer comments with the same degree of trust.
The cost of customers with \”excellent\” enterprises increased by 31%. More trust means more sales. It’s that simple.
When the customer commented with their products, the sales of expensive products of the company increased by 380%. Similarly, putting a recommendation book on the sales page can increase the conversion rate by 34%. Your high -priced goods are usually your biggest money -making tools, so the increase in any conversion rate can bring better profits.
Customer comments are important -so collect more and use them.
Customer comment analysis
The best comment is specific. Do not hurt universal statements such as \”service is great\” or \”we like it!\”, But they may not convince one person to buy.
The living conditions before and after the purchase of products or services will be better. What are their problems and how do you help solve it? Other praises may talk about the bad experience of other companies and your differences.
In addition to the content of the comments, you also need the names, cities or communities and company names of the commentator (if applicable). Photos and videos are better. Why? Because the comments need to be trusted, and the messy companies will make up these comments. Identification information and photos make the comments more credible. Both Google and Yelp are prohibited from anonymous comments, and you should do this.
Six methods to increase sales through customer comments
Getting praise is one thing, but it is also important to use them and where to use them. The following are the six methods of using customer reviews to increase income and increase conversion rate:
1. Highlight the comments on the product page
For the online store, your product page
is [123 ] Your sales page. This is where the customer will go when considering buying your product.
Photo https://www.drscholls.com/Although it has a separate page containing a large number of recommended pages, it is great. But you should also choose selected customer comments related to specific products and put them on these pages.
. If you haven’t explored the abandoned shopping cart email before, then it’s time to start.
88% of online orders were abandoned. This means that more than two -thirds of the person who completed the sales process failed to take the last step of remittance to you
.
The good news is that 63% of the opportunity can restore orders -using abandoned shopping cart emails.
In order to make your shopping cart more effective, please add some of the most powerful customer comments to the email. You can even link to pages containing more content.
You can use subsequent extensions to send shopping carts to abandon emails.
3. Spotlight comments containing customer photos
According to your product, some comments may include photos. Moreover, as mentioned earlier, the recommendation letter with photos is more convincing because they are more trustworthy and credible. If you can collect videos, they will be more convincing.
3] Photo https://www.scratchpedfood.com.au/ # Woocommerce provides an extension called Product Reviews Pro, making it all possible. You can use a customized pop -up form to directly collect text, photos and video reviews on your website. 4. Use rich fragments to display customer comments
The rich clip displayed in online search results, exceeding normal information. You have seen this in other companies, and their star rating will be displayed in the search results. You can also have it, and the Product Reviews Pro expansion makes it possible. 5. Deploy smart pop -ups collection comments Before showing your comments, you must collect them, and this process needs to be as simple as possible because people are busy. The pop -up comment form is the easiest way to perform this operation online because it can happen directly on the page.
You can use the Follow-UPS extension to send an email of the request comment. You can ask directly for face -to -face sales. You can also make a customer service for customers who purchase high -value goods and leave them to comment.
6. Use intelligent customer segment
Please pay attention to your comments, even on third -party websites such as Yelp. If someone wrote something particularly useful, then grab it and use it again. For example, the comments may mention the specific population you want. It may mention specific problems you want to convey in the marketing process. It may mention a certain product or service. Put these comments directly on specific web pages or marketing assets related to this theme. Put them in emails. Put them on the sales page. Put them on written marketing materials. Put them on the product page mentioned in the comments. Including them in targeted social posts.
In short, don’t treat all comments equally. If you use the unique power provided by everyone, you will get more sales.
Photo https://www.drscholls.com/
