Now you have chosen an operating system and established your online store. It is time to determine that it will be determined Your product is the best way to get excited customers.
Navigation Journal:
Part 1: Select the audience
Part 2: Find the problem to solve Part 3: Sell it before you manufacture it No. 1 Part 4: Create a product Part 5: Select the operating system Part 6: Give your product to your customer Part 7: Create a happy customer
There are many many. The method can transport your product, and the correct method of each store is different. Transportation does not need to be complicated, especially when you just started. We will guide you to understand the available options and instruct you to find the best solution suitable for your business.
Three elements of shipping
Transportation can be divided into three key elements: carrier, logistics and customer experience.
Operator
The transporter actually delivered your product to your customers, and usually charged according to the combination of weight, speed and distance. When choosing an operator, the first thing to consider is your position. What are the available options in your country/region? For example, common choices for American companies include USPS, UPS, and Fedex.
Then, consider the needs of your product. Some carrier has size restrictions or unable to meet special requirements. Ask yourself:
Is your product heavy or big?
Are they easy to rot or fragile?
Are they restricted, such as alcohol or guns?
Are they particularly valuable and need insurance?
If you answer \”yes\”, then you need to ensure that your operator can meet these requirements.
Finally, consider customer needs. They may want to track their orders or prefer to delivery on weekends. Ensure that your carrier is delivered to their area and provides costs and speed options that meet their needs.
Logistics
What will happen after the customer places the order? Evaluation from the beginning to the end. After payment, will your or your performance partner receive an email immediately?
You can create every product you want to order, but ifNo, please consider how to deal with inventory management. After the product is sold, the available quantity on your website should be adjusted accordingly. If you sell goods elsewhere (in stores, festivals, etc.), the inventory level should be synchronized, so that customers will not find that it is unavailable when buying products.
Finally, think about your packaging. Packaging should have two main purpose:
Ensure your product safety.
Do not choose too large boxes; your items may change during transportation. Use sufficient bubble film and make any other special facilities required for the product (for the waterproof bag for liquid, dry ice for easy rotten foods, and contraction packaging for paper products).
please your customers.
Exquisite packaging, handwriting thanks, free gifts, and coupons for future purchase are very helpful. The excellent boxing experience allows someone to recommend you to friends or let them come back again and again.
Customer experience
The buyer hopes to quickly receive the product and maintain a perfect state if you pay as little as possible. But you must also find a solution suitable for your business.
It’s time to determine your transportation method -the rate and options for customers chose at the checkout. First, think about several key principles:
Date
. Where your client lives, how long it may take for delivery, and whether you want to provide courier services.
Weight
. The size and weight of each product will affect your overall transportation cost.
Treat rate
. How much freight do you want to charge? Operators will have their own rates, but you can charge less, the same or more expenses.
Your goal is to provide transportation methods and pricing to meet customer needs without reducing profits. There are several options here:
Living rate . Synchronize your store and operator to display the real -time rate according to the size, weight and distance. This method is transparent and accurate: Customers can choose from a series of options, and you will never charge too little (or too much!).
Expods. Set a regular table, calculate freight according to product price, size, total order, destination and other factors. This is the most customized option: you can be any item that weighs less than 5 poundsThe charging is $ 4.00, charged for any items weighing 5 pounds or more, and only provides free delivery services to Pennsylvania.
Uniform rate. The same fee is charged regardless of the order weight or size. This simplifies your transportation with your customers. If your product weight and size are similar, this is a good solution. Charge a uniform rate, percentage -based cost or minimum fee for each product.
Free shipping. This strategy allows customers to satisfy. In the long run, you can increase your profits. You can increase product prices to consider transportation costs, but shoppers may not like high costs. Or keep at a low price and free delivery, in order to increase sales to make it economical. This is another example, which shows that it is important to understand your audience -what is most important for them?
Local pickup. Let the buyer pick up the goods at your business location. You and your customers do not need to pay the freight -this is a win -win situation! If many of your buyers are local buyers and your products are large or easy to rot (such as furniture or fresh agricultural products), this is a good choice.
The combination of the method. Mixed with two or more transportation methods to achieve the beauty of both. For example, free delivery services for more than 50 US dollars are provided, and a uniform rate is charged for orders below $ 50. This can reward customers for larger purchases while maintaining simple.
The most important thing is to choose a method that meets your audience and product needs. If you do this, then you have a good start!
After determining the transportation strategy, please consider how to let customers participate. You may want to send an email at each stage of the process: the order is completed, the product has been shipped and the product has been delivered. With the tracking number, buyers can check their delivery progress at any time without asking for your team. Finally, consider your customer support process carefully. A good starting point is to make people easily find the answer before they need to contact. Makes common questions pages, return policies and transportation information at any time.
But it is also easy to ask questions. Provide a variety of contact information -such as telephone, contact form, real -time chat or email -so that everyone can find something that suits them.
Simplify things
Transportation does not have to be complicated; it is best to start with simple things and expand with your growth. Consider the needs of your audience, products and business, and find it for youPerfect strategy.
Looking for more information?Our complete e -commerce transportation guide provides everything required for your choice and implementation of the correct strategy.
If you are in the United States, the best way to get started isUse WoOocommerce Shipping.Print and transport labels from WordPress instrument panels can save up to 90%with USPS, and expand integrated with USPS transportation to display the real -time rate. If you are outside the United States, please check the complete list of our transport postponed.
