Your e -commerce store can get income from two types of customers: new customers and present There are customers. In these two cases, you can significantly increase sales by providing useful and related product recommendations in the form of adding or cross -sales.
What is the difference between additional sales and cross -sales?
In short, additional sales means you provide the same type of products at a higher price. This may be a more powerful, more functional, larger, or more customized version of the product. \”Do you want to upgrade to a larger size?\” It is a simple example of additional sales of takeaway restaurants.
On the contrary, when you provide additional product recommendations for the original purchase, you are providing cross -selling. Therefore, additional sales are related to different versions of the same product. Cross -sales involves different products.
Adding and cross -sales to new customers and existing customers can increase double -digit income, depending on your business. Do not use this long -tested marketing strategy means that you have left money on the desktop.
5 additional sales and cross -selling skills and tricks [ 123]
The following are the five methods of maximizing income from additional sales and cross -sales.
Make it related
First of all, the most important thing is that any product or additional feature you recommend as an additional sales and cross -sales must be related to the original purchase. If someone purchases yogurt from your online grocery store, please do not cross -sell with the toilet cleaner. Buyers should see the natural relationship between the products they buy and the other options you provided.
Make it useful
If someone bought a set of bull knife, if you also provide a place to store them, it is helpful to that person. Crossing them with decorative steak knife racks are not only related, but also very helpful. Through a solution to two problems, you can make life easier. To better, you can provide an additional set of tools or other tableware as additional sales. Similarly, you can help by provide relevant quotes.
Make it desirable
Neil Patel’s recommendation to use triple ways for additional sales and cross sales: your additional sales shouldYou are the most commentary, related or best -selling products and services.
Why? Because these main force has proven to be the product you want most. Since many others buy and comment on them, you know that these are also likely to attract your current shoppers. Make it urgent
In applicable cases, you should seize the availability of all opportunities to restrict the availability of products or services by limiting the quantity or restricting purchase window.
For service or customer -based business, \”I can only accept 12 new private customers\” has increased the urgency of current purchases.
For companies based on products, you may have some products with limited shelf life. Some foods are supplied at a certain time of a year. You may only create a fixed number of specific products. Or you have stopped or changed the original product, which means that any remaining part of the original product supply represents the last chance to buy it.
As part of additional sales or cross -sales, highlight these exclusive and limited opportunities. This is the concept of \”using it or losing it\”.
Make it simple In this regard. For you and customers, this should be easy. For customers, it is easier to make additional sales. For example, do not ask them to start membership just to obtain discounts. But let yourself be easier. With the help of the Woocommerce store, the technology of supporting and cross -sales strategies has been in place.
But to make full use of the power of additional sales and cross -sales, please consider adding an extension to make this easier to improve your ability to e -commerce stores. Let us explore your new strong expansion of your e -commerce additional sales and cross -sales strategies in detail.
Product recommendation how to increase your e -commerce income
Product recommendation expansion first allows you to press
category or label
Classification. This can save you a lot of time to use the built -in WOCOMMERCE function. This feature requires you to recommend it for each product alone.
If someone sells lipstick at e -commerce stores that sells beauty products, you can quickly provide cross -selling products marked as \”facial\” or \”eyes\”, or classify your products.
In other words, you only need to classify and mark the product at a time. Every time you add a new product and want to create a group of additional sales and cross -selling products, you can complete it very quickly.
With the basis of category and labels, you can now execute all the following strategies in a short period of time, or even more. Recommended products from the recently viewed category
View people in multiple product pages of the notebook are obviously looking for … notebooks. If they are also looking at the pens, tapes, and horizontal paper pages, then you can be very confident that this person is buying a school or office supplies market.
Therefore, by recommending other products in the category that they have not yet viewed, you may find items that they are really looking for but may not be found. You are making their shopping experience easier.
Selecting the page of additional sales and cross -selling pages for your products
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You can set your website to provide suggestions at multiple locations:
Product and category page checkout page Order confirmation of order confirmation Page
This is the screenshot of the US volleyball clothing WOOOCOMMERCE business accounting page:
The photo comes from https://usavolleyballShop.com/ [ 123]
There is already a T -shirt in the shopping cart, which are recommended products recommended on the checkout page. You can view the category process here, because each product
is related to the product that has been added to the shopping cart. Those who buy volleyball shirts may also be interested in any of these products.
Provide
Trends
and
The most acclaimed sales and cross -sales
Do you remember Patt’s suggestion? Intersection Your best -selling, most commentary and most related products can achieve the most effective additional sales and cross -sales. With product recommendations, you can put the most popular products on the shoppier’s order page.
Help your customers complete the package By using the language such as \”completion of the appearance\” and \”buying frequently\”, you can encourage your customers to add related products to their products to their products In purchase.
People who buy yoga pants from the fitness e -commerce store may also need sports shoes.
If you find that some products are often purchased together in the analysis, please start to recommend this combination to anyone who adds one of the products to the shopping cart.
Remind them to forget what Product recommendation can also track the content of the visitors during shopping. For the products they check but not added to the shopping cart, you can set the suggestions of the content that they have seen. This strategy will increase your average order value, and your customers will appreciate the convenience you provide.
Ask them to re -consider
On the \”Order Confirm\” page, you can get the same convenience by asking \”still looking for …?\” Out of the product that they did not buy.
Similarly, even if only one percent of the buyer decided to enter the store and buy other products, Isn’t this worthy of one -time effort? Once this process is set and automated, it will run itself.
You can customize these suggestions according to the products they purchased. And because your customers will face additional obstacles to the purchase process, you can inspire them to climb the mountain again by using disposable coupons and discounts. Since you buy this product, please buy any of these three products and save 10%. For example, using this \”throw\” coupon.
Use free delivery to encourage more consumption
The following is the appearance of coffee sales e -commerce stores:
The photo comes from https://coffeeebros.com/ [1233] You only need to say \”add $ 44.98 to your shopping cart to get free delivery!\”, you can attract buyers a little more money. Online buyers like free delivery. Give them a specific amount they must spend to get free delivery, and you will get a lot of recipients.
Encourage impulse purchase
Still rememberIs it an urgent \”? This is one of your best drivers for adding additional sales and cross -sales.
You can achieve this by recommending\” last minute transactions \”in product recommendation expansion. Here, you can list out of stock, or special discounts with limited date and time, such as offers related to holidays.
Follow your analysis Finally The product recommendation includes all the analysis required to optimize the various strategies you decide.
You can measure the income, viewing times, number of clicks, the number of conversion and conversion rate of each product page. Calculate other indicators, such as the average transaction scale.
With these data, you will quickly determine the most popular seller. Your worst dumb. In addition to others, you can use this data to create more effective additional sales and cross -sales suggestions. ]
The key to additional sales and cross -sales
Successful additional sales and cross -sales depend on the timing.
Compared with the same special offer products on the checkout page, providing special offer coupons when someone visits your page for the first time. Shoppers will take the best action to show your additional sales and cross -sales.
Learn more information about the recommendation of the product
