Covid-19 to make many small business owners and their customers worry and confuse. You may want to restrict the communication with the audience because you are afraid of saying something wrong. But now it’s not quiet. Your client needs to listen to your opinions -not only now, but at any crisis.
Your community requires a clear information about new policies, plans, order status, transport delay, and any sources of help. New customers need to know whether your business is operating and whether there is an inventory.
A large number of support for small and local enterprises has emerged, and your return guest will provide you with support during the shutdown period. Although we may be isolated ourselves, there is no need to isolate your business; you just need to check your news carefully.
knocking out the correct tone
Many business owners are worried about leaving the impression of \”too hard\” during the crisis. But remember: Your community wants to help you maintain your business. They are looking for their familiar and favorite brands to get choices and support.
It handles the message with empathy; none of us can run. Let your customers know that you are considering them and worrying about them. If they are likely to have specific fear related to your product or service -such as whether it is safe to receive delivery, or how they will receive important health treatment -let them know that you know their fear, their safety is your primary task Priority, and you have solutions to meet their needs.
You don’t need to know all the answers before getting in touch. The situation is changing every day (sometimes every hour!), We all try to solve this problem at the same time. Describe the update clearly and calmly. If you are still dealing with some details, please let them know that you are dealing with it and you will send more information when you get more information.
Create a helpful discount
Considering what you can provide for customers to help them survive this crisis, and highlight these options in your message transmission and online stores.
Considering the provision:
Provide local customers with non -contact porch corridors Delivery services, and clearly indicate the work you do for disinfection and support for employees.
For foreign customers who cannot go to the stores where they are located, you can enjoy the price reduction or free delivery serviceParents.
Provide discounts or special discounts for returning customers facing financial uncertainty.
The added value of each purchase, such as a bonus list, one -on -one consultation or video training
Provide gift vouchers for loyal customers who want to help you pass the difficulty.
Of course, please make sure your new product meets the social distance requirements. Almost any company can provide some online or remote services; this is an ideal time to extend to online sales, digital courses, website members or remote dating. By providing as many online services as possible, customers know that you put their security first.
Get contact
There are a lot of information to share with your customer group, and there are many ways to do this. Consider the implementation of customer communication list:
Update your basic business information
] Use the current time to update your website. Let customers know whether you accept phone orders, provide video consultation or be regarded as an indispensable business. Be sure to update your \”Google My Merchant\” and Bing merchant information at the same time.
Add any new contact information to your site, including a dedicated email address and phone number to get help and support.
Consider adding a warning message to your homepage to explain in detail how your company ensures the safety of its employees and products, any applicable purchase restrictions, and any changes in shopping or transportation policies.
Forest WHOLE FOODS updated their delivery page with COVID-19 policy
Update your Woocommerce storefront
Add any new package or service to your product list.
Add any extension that supports new online services, such as WooCommerce booking for online consultation, smart coupons for gift vouchers, or Local Pickup Plus for arranging items.
Update transportation level and rate.
Make sure your automatic email is accurate. Update the customer notification that may delay delivery time, and highlights any new delivery process, refund policy or cancellation policy.
If you provide discounts to the retreat, please create a coupon.
Use your customer email list
Send an email to the past and potential customers, let them know that you areConsider their needs and take preventive measures to protect them.
Announce new products, products, special offers and process changes to your customers.
clearly convey the delivery time expectations to avoid refund requests and refusal payment due to delayed delivery.
If your business status changes, please send it to update.
Adventure Parc Snowdonia shared the detailed information they temporarily closed on social media
to keep the social media latest
Links to share new official policies and announcements suitable for your business and communities with social media.
Provide open question and answer links on social media platforms, so that customers can rest assured and help them get what they need.
Any new discount you created by cross -promotion, these offers will help people who are currently facing financial uncertainty or liquidity.
Promote online courses or virtual activities.
Add a blog post to explain the greater problem
Use a blog post to discuss the issues that affect customers. Important topics include the idea of \u200b\u200bnew product delivery options, employee safety guidelines, employee appreciation, product safety process, or use your product to pass the time.
It is also linked to this information in your social media account and news communication.
Remember, your customers want to be guaranteed and guided from you. Their duplicate business will help you survive this crisis, and your expansion to the Internet world will help them. We can help each other through difficulties together.
Update your Woocommerce storefront
to keep the social media latest