If you have a successful store on eBay or Amazon, you may have considered expand Your own independent WOOCOMMERCE store. It may look a bit overwhelming, especially after you invest time and money to reach your current position.
But this is worth it.
Yes, Amazon and eBay have many benefits, such as built -in audience and brand awareness. But the Woocommerce Store will help you provide more products, build your brand, and eventually develop your business.
You can even seamlessly integrated Woocommerce with your existing eBay or Amazon store, so that your company can benefit from the existing market and independent online stores.
The following is several ways to help you grow up:
1. Make more money
Let us face reality -we all hope that our profit margin is as high as possible. The higher our profits, the more money we take home at the end of the day.
If you sell your product on eBay or Amazon, you will be familiar with them every time they are every time Various fees charged when listing or selling products. The exact amount varies from the exact amount due to your subscription plan, the products you listed, and any promotional activities you may use. The following is a fast subdivision:
EBAY cost (subscribing for the store):
monthly subscription fee-starts from $ 4.95 a month [ 123]使用每月免费列表后的列表费用- 每个列表高达30 美分
产品售出后的最终价值费用——高达10%
因此，如果If you sell products at $ 100.00, you may need to pay EBAY for up to $ 10.30,
plus
monthly subscription fee. This may not look much at first, but when you pay 10% of the income to a third party on a regular basis, it will quickly increase.
Amazon charges (for professional sellers):
[12]3]
Monthly subscription fee-$ 39.99 per month Recommended fee-varying from product category, but average 15% Media The variable closing fee of the project -$ 1.35 of each book, movie, video game and other $ 1.35.
On the same 100 US dollars, you may need to pay Amazon $ 15.00,
plus
monthly subscription fee. Once again, 15% of your income adds up!
You don’t need to worry about these costs by opening an independent Woocommerce store. Still involved management costs -such as hosting and domain names -but
Woocommerce itself is free
, you do not need to pay any listing costs or sales percentage. You can expect higher profits!
2. Maintain complete ownership
Through the Amazon or EBAY store, your business depends on their platforms, technology, and implementation decisions.
What would happen if Amazon or eBay decided to close your store?
This is definitely a possibility, and they don’t even need to provide you with reasons. If this is your only source of income, you will be in trouble and try to find another way to sell products.
This seems to be the worst situation, but please consider the following possibilities:
]
They can increase costs at any time and price.
They can change their sales terms and conditions .
They can change the search algorithm so that
customers are more difficult to find your product .
Using an independent store, you can fully control it.
You do not rely on the decision of a third party. And, of course, if you want to maintain successful eBay or Amazon store, your own website will provide additional sources of income and spare platforms to prevent any changes in other platforms.
Photo https://www.thorogoodusa.com/
3. Create a brand
Build a brand It is important to any company. Good brand creation and establishment of reputation, quality and experience. It makes your products unique and letCustomers come back again and again.
Although eBay and Amazon do allow some customization,
But the content you can change is limited . You can add custom images, logo, title and text, but most stores finally look similar. It is very difficult to make you really stand out.
The establishment of a woocommerce store can allow you to show the brand’s personality!
Create a beautiful photo gallery, highlight your team members and tell their stories, use video background, add interesting animation and custom illustrations, build interactive elements, and so on. You can create anything you want -the sky is infinite!
Your brand is not only design, but also more. It is important to provide customers with the best experience. In your own store, you can install the customer service plug -in to answer questions and questions, set up common questions that can be searched, and provide a variety of contact information, so that customers can easily contact you. You can also integrated the social argument of your product in action.
4. Determine your own terms
Although you can indeed control the terms and conditions on Amazon and eBay, you are restricted in many aspects. Finally, You depend on their policy
.
For example, on eBay, you can decide not to accept the return. However, if the buyer claims that the items they receive are inconsistent with you, eBay will make the final decision of refund.
Of course, it is important to make a moral decision as a business owner. Writing accurate descriptions and providing high -quality products is the key to success. But some customers will try to use your company and receive items for free. Completely control your reply, refund, transportation, and other policies, so that you can make your own decision .
Photo https://www.2houndsdesign.com/
5. Add additional features eBay eBay Both and Amazon provide basic e -commerce functions, but there are many restrictions
. Woocommerce has almost unlimited choices, especially with their growing expansion database. The following is you can add to woocommeSome functions of the RCE store:
Subsidities for sale. Although Amazon does allow subscription boxes, eBay does not currently provide this feature.
Woocommerce allows you to accept regular payment of weekly, monthly, or annually
, including registration fees, free trials, etc.
Allow customs. Similarly, this is the function provided by Amazon, but there is no eBay. Woocommerce supports various customization
: Create a customized T -shirt, add a letter combination to the product, or design a custom card. Add personalized fields, such as the below menu, text area, check box and sample image.
Accept a variety of payment methods. Accept almost any payment gateway you want
instead of relying on eBay and Amazon’s limited options. Stripe, Square, PayPal, and Authorize.net are just some built -in options, or create custom APIs to integrate with other uncommon gateways.
Add measuring calculator. Configure the pricing calculator according to the size, square foot, volume or weight submitted by the user . This is especially useful for flooring, wallpaper, framework and similar products.
Binding products. Sell \u200b\u200ba set of related products as a package of transactions. Allow customers to add the product to the existing bundle package . This is a good way to add sales!
Selling members. Establish a complete member system, which can be combined with your existing products. For example, if someone buys a package subscription box, they may also get recipe videos every month on your membership platform. Let customers keep the latest state. Blogs are valuable ways to answer customer questions, contact them, share your stories, provide prompts and develop your brand. Because
Woocommerce is based on WordPress
, you can immediately start writing blogs and contact your customers. Learn for other WOOCOMMERCE extensions.
6. More effective marketing
Through an independent Woocommerce store, you can
collect customer data and use it more successfully
. EBAY and Amazon have aSome marketing capabilities, such as email marketing and online advertisements, but what you can do and the content that can be included in marketing materials is very limited.
For example, although you can send subsequent emails and coupons to exist There are no websites visitors who have not yet purchased. In the final analysis, eBay and Amazon have your customer data , and your access rights are limited. However, through the Wooocommerce store, you can collect data and use it for marketing goals. You can market the potential customers and existing customers in the following ways:
The abandoned shopping cart email. Users who add the product to the shopping cart and leave your website send an email or directional advertisement. Provide free delivery or coupons to increase the opportunity for their purchase.
Re -marketing.
Re -marketing advertisements allow you to attract them when visiting other websites in previous store visitors. Although Amazon does provide a form of re -marketing, it is far less than provided by Google and Facebook. Through the independent WOOCOMERCE store, you can track your website visitors and use Google and Facebook’s advertising features to send ads to those who are most likely to buy.
Cross -sales and additional sales.
Woocommerce offers more advanced ways to sell and cross sales to your customers. Automatically recommend related products on a single product page or your shopping cart and checkout page. You can even recommend them that they have seen but not added to the shopping cart.
Marketing based on specific actions.
For example, send emails to customers, which contains coupons related to the products they previously purchased. You can also send thanks to emails, coupons or free delivery codes to the nearest, first, or returning guest. This leads to more effective and successful marketing.
Facebook is similar to the audience.
Use a similar audience to send ads to people similar to existing customers. You can use your own email list or create these information collected when installing Facebook Pixel on your website to create these.
Of course, accessing more customer data can help you understand your audience, their preferences, and their behavior.
This can help you make decisions on pricing, website layout, product description, product supply and other decisions.
7. Get more loyal customers Although EBAY and Amazon’s built -in audience is an excellent way to get new customers, training returning customers is more challenging. Because, let’s face reality, these shoppers are usually loyal to Amazon and eBay first.
Especially in the case of eBay, customers often look for the best price. Therefore, if they encounter products similar to you at a more favorable price, they may change to buy the product. In fact, Amazon and Ebay even send marketing emails to their customers, including recommending products that compete with you.
However, for your own website, your potential customers will not see a series of competitive products. You have the opportunity to build a deeper connection with them and share your brand story . They are more likely to understand the value of your product and become a loyal retorter.
Start using WooCommerce
Woocommerce has connected your eBay or Amazon store to Amazon and EBAY Integration for Woocommerce into a seamless process. You can match the products in the existing market stores with the products in the new store, and
synchronize inventory, pricing, etc.
.
Once you set up your Woocommerce store (you can find a good document here), you can find a good document here), you can find a good document here, and install extension and connect your store
. Here are some of the excellent features you will find:
Link the existing Amazon and eBay products to the products in your Woocommerce store. Create a new Amazon and EBAY list alone or in batches. According to the existing WOOCOMMERCE products, set pricing rules, fulfill the rules and product details for the Amazon and EBAY lists.
Real -time synchronization inventory, order, pricing and product details. Receive EBAY and Amazon orders directly in Woocommerce.
I wantFor more information about its working principles, check the Amazon and eBay Integration for Woocommerce document.
Especially in the case of eBay, customers often look for the best price. Therefore, if they encounter products similar to you at a more favorable price, they may change to buy the product. In fact, Amazon and Ebay even send marketing emails to their customers, including recommending products that compete with you.