How can four food companies start selling online during the COVID-19 period

Due to the closure of many food companies, some companies are quickly adapting to support employees, creating creation Revenue and provide customers with high -quality products and services. Suddenly transferring business models and operations to the Internet seems unstoppable, but Woocommerce makes it suitable for companies of any size.

Let’s see how the four small companies use Woocommerce and WordPress to quickly and successfully transform to cope with changing markets.

FIRST Choice changed their operations in less than 24 hours

FIRST Choice Headquartered in London, providing special foods for the hotel and catering industry, including Michelin -starred grade grade Restaurant and high -end restaurants. Well, they usually do this.

Because of COVID-19, many of their restaurants are temporarily closed, and they put food online and start delivery directly. Thanks to their agencies, incremental marketing and WOOCOMMERCE, they can complete the work within 24 hours.

\”What about the turnover time?\” Incremental Marketing wrote: \”In less than 24 hours During the time, we established an online store for our customers! In order to solve their problems and help reduce the burden on the supermarket, they can now transport fruits and vegetable boxes and more and more other products. Kingdom makes this crazy fast weekly turn time feasible. \”

Photo https://www.firstChoiceProduce.com/ They sell all products from fresh fruits and vegetable boxes to meat, dairy products, and non -rotten foods, and send them directly to the shopkeeper’s home. This not only provides them with a source of income, but also helps customers stay at home and stay away from grocery stores.

一盒来自 First Choice 的食物,包括水果、蔬菜和鸡蛋 This online store is very popular, so that FIRST Choice has to upgrade their hosting services to cope with sales -they currently handle about 800 orders per day, and in a Marie Claire about meal delivery services The article was mentioned.

What are the key to their success? They make the products easy to find. As it is becoming more and more difficult to find the basic food storage room in the grocery store, shoppers want to know whether online suppliers have what they need. First Choice lists the product category and search bar in the sidebar and the main menu. Those who look for eggs will be able to find them within a few seconds.

Photo https://www.firstChoiceProduce.com/

They also display related items on the bottom of each product page. If the duck eggs are sold out, customers can see eggs and goose eggs to choose from without leaving the page.

单个产品页面下方列出的推荐产品 They have a quick checkout option.
If someone wants to quickly order a box of agricultural products, they do not have to experience the multi -step process of adding goods to the shopping cart and checkout. FIRST Choice uses Stripe and Google Pay to allow it directly from the product page.

Photo https://www.firsstchoiceProde.com/ ] If someone really wants to add multiple products to their shopping carts and check out in a more traditional way, they can. But this process is also as simple as possible: the one -page checkout system can save customers’ time and satisfy them.

They explained the details of the delivery in detail.

借助 Stripe 和 Google Pay 弹出支付选项 This is a new way of shopping -customers will inevitably have questions. FIRST Choice links to the header and footer and the delivery information during sharing:

The speed they delivered to the product.

What happened if the customer could not be at home during delivery.

What areas they delivered.

    This even answered many questions before they were asked and provided customers with valuable transparency.

  • They advertised on Facebook.

  • Because they now sell products to different groups (individuals rather than restaurants), First Choice invests in advertising on social media, especially Facebook. Their advertisement brings incredible results, and they are the emphasis on their rapid success.To component part.

BOKA turn online ordering and roadside pickup

Boka is a family located in Finland Coupio’s Balkans restaurant provides simple food with deep China Sea and a strong flavor. With hundreds of five -star comments, they are loved by the community. Photo https://www.ravintolaboka.fi/ [123

But due to the new social distance requirements, they face empty tables and economic losses. In less than a month, they changed their processes, partners and food choices, and successfully maintained their business.

\”Our main partners used to be NETS, Edenred, Epassi, Tableonline, and traditional banks,\” Emir Dzafce, the restaurant owner, described. \”Now our main partners are WordPress, Woocommerce, Paytrail,,, Paytrail,, Paytrail,,,,,, Paytrail,,,, PayPal and Amazon Web Services. \”

条纹餐垫上的 Boka 餐盘

They used WordPress and WooCommerce to create an online order ordering online ordering Platform, provides delivery or delivery options on the roadside. Now, loyal customers can enjoy their favorite dishes in their restaurants, new diners can also fall in love with their food and plan to book dining tables in the future.

\”It has opened up a new channel for us,\” Dzafce said. \”We have not provided delivery services before. Due to the popularity, sales have not dropped sharply, and our customers are still very happy to be very happy . \” The following are some of their methods that make this change successful: They provide online ordering functions on the homepage.

Photo https://www.ravintolaboka.fi/

When someone visited their website, they first saw it for online ordering online ordering online And phone order button. If the customer particularly wants to know if they are providing food now, it is immediately obvious and easy to order.

Boka 主页,带有彩色照片和用于在线订购的按钮
They provide a variety of ways to get food.

At the checkout, customers can choose to deliver or pick up the roadside. Why is this important? Some people may not be able to leave home at all, and they are preferred to deliver meals. Others may have been engaged in the necessary jobs and want to pick up their orders. This meets the needs of all diners.

They provide different payment methods.

Boka uses Paytrail to accept credit cards on its website, but also provides options for using PayPal. Customers who already have PayPal accounts can log in and pay without searching for credit cards. They include pictures and descriptions of menu items. Food is vision; we eat with our eyes first. This is why Boka offers high -quality photos of each menu item. They also clearly described each dish, main ingredients and main flavors so that customers knew what would happen when they opened takeaway containers.

They sell gift cards.

Photo https://www.ravintolaboka.fi/

If anyone is uncomfortable to eat outside, but still wants to support their favorite restaurant restaurants what to do? BOKA also sells different quantities of gift cards for diners to exchange in the future. Eden East provides customers with contactless pickup services Eden East is a real farm to a dining restaurant in East Austen, Texas. Every month, the chefs make a seasonal menu according to their ingredients in their farms and other local farms and pastures. Diners enjoying outdoor -style services on the dining table under the gorgeous elm tree -this is really a unique experience!

Photo https://edneastAustin.com/ Boka 网站上出售的礼品卡
Community dining (and ordinary meals) is unlikely now. So they decided to sell vegetable bags on their website, which contains selected seasonal vanilla and vegetables. There are two sizes to choose from -one small bag has four to six items, and a large bag has seven to nine pieces -customers can choose products from their websites.

伊甸园东的一碗白盘食物 Photo https://edneastaustin.com/ [123. ]
Let’s take a closer lookOther steps they are taking:

They provide additional products and gift cards.

Like Boka, Eden East provides gift cards on its website, and customers can use physical cards or digital cards to support their business. They not only sell gift cards of the standard amount (such as $ 50 or $ 100), but also provide \”two -person dinner\” and \”two -person dinner with tip\” card, so that you don’t need to guess gifts.

Photo https://edneastaustin.com/ When the customer checks out, they will see a list of additional products, such Honey. This is a good way to remind people that there are more choices and increase the total order (and help shoppers fill their tableware room).

They update customers on social media. 伊甸园东的蔬菜篮
They not only published new products on Instagram, but also displayed products in social media stories, making customers feel excited about fresh agricultural products -this is a good way to share social certificates and encourage sales.

Eden East 附加产品 They provide non -contact collection parts, making the arrangement easier.
When the customer checks out, they can choose the convenient date and time of the goods. This helps Eden East prepare an order on time and enables shoppers to easily obtain food as planned.

In order to ensure the safety and health of customers and employees, picking up the goods is completely free of contact. When the shopper arrives at the farm, please instruct them to a exhibition hall, where they will find a bag printed with their name.

JW Lopes transformed from wholesale to direct consumers

JW Lopes provides high -quality agricultural products from all over the world for restaurants, grocery stores and institutions. They have served for nearly 100 years for the Massachusetts, and are keen to provide customers with 24/7 all -weather services.

With the change of the entire industry, they need to find a way to generate income and support their community. Their new WOOCOMMERCE website New England Country Mart directly sells agricultural products, meat, dairy products, etc. from consumers in Boston.

website designed by Chairlift. Photo https: // newnglandcountrymart.com/

The owner Jeff Kotzen recently explained: \”Due to the popularity, each part of the industry has been affected. Day after day, try to survive and spend it spent, spending spending it, spending spending it, spending spend This idea was put together for a few weeks, but when we did this, things really started. In the past four weeks, we have about 1,000 active customers. We currently have 4,500 customers on the alternate list . We have received good feedback, and we are also working with local companies, which is important for our mission to support the same situation in the same situation. \”

A few things they do well What is it?

They immediately let the shoppers know the list of the alternate. website designed by Chairlift. Photos https://newenglandcountrymart.com/ turbine/ When someone arrives at their website, they will see a pop -up window, welcome them and inform them of the alternate list. Customers can log in or join the list with existing accounts without searching for information.

They support their customers and communities. New England Country Mart 产品盒装水果和蔬菜
New England Country Mart purchased products from local companies and donated to Restaurant Strong Fund. The fund helped restaurant workers struggling hard in closure of COVID-19. Many of these restaurants are their own customers.

They write useful blog articles.

New ENGland Country Mart not only sells products, but also sells products. They teach customers how to deal with them. In addition to information about individual ingredients history, they also share recipes and skills on social media and blogs, such as delicious kaprecese Salaxin made with sweet romance tomatoes and family strawberry big yellow crispy recipes made of fresh fruits. It can help people make full use of their food and show their concern to customers.

They have a simple, customized checkout process.

website designed by Chairlift. Photos https://newenglandcountrymart.com/

New England Country Mart 弹出通知
Each order will automatically start with a agricultural box. This is the core of their products and provides shopping users with urgent immune support. Customers can then add a series of other products, from eggs and chicken to handmade bread and prefabricated meals. They can choose the delivery date and send their items (free!) Directly toAt the door of their house.This process is simple, but allows people to buy what they need accurately.They integrated the Woocommerce Store with Hubspot to synchronize all customers and orders to attract and please and please and please and please and please and please them through emails.

Expand your opportunity

Wooocommerce provides a new source of income for restaurants, boutique shops, coffee shops, service providers, and almost any other small companies that have not yet been sold.

Understand how to create an online store quickly and economically.

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