This is the first part of an article that emphasizes the WOOCONF speech. You can watch the following points or read the following points.
woocommerce in It has achieved amazing success over the past five years. The plug -in itself has more than 32 million , more than 3 million events installation, and more than 600 contributors to open source projects. We are no longer just a plug -in, we are a platform with a booming ecosystem.
Since we are fortunate to succeed, we have influence now. As they said,
At the same time, it was given a significant responsibility
The WooCommerce team attaches great importance to this responsibility. Therefore, we have been carefully examining the entire platform and figured out how we ensure that it performs its duties.
In the past year, we have spent a lot of time and energy to make WooCommerce long for a long time to be stable and sustainable for our three user groups: store owners, store builders and extended developers. I want to share something we have been doing, what we have learned, and the prompts of things.
Focus on design and user experience John Maeda Join Automattic more than a year ago. His job is to ensure that we have excellent design and user experience in Automattic, and everything we do is tolerance. From the philosophical perspective, tolerance is very important for us -after all, our mission is to let everyone’s publishing and business democracy. In fact, tolerance is crucial, because when our work is inspired by different opinions, it always becomes better -they help us in the exploration more thorough and detailed to find the best way to solve the problem to solve the problem Essence
Our mission is to make everyone’s publishing and business democratization.
As part of it, we will spend more time to understand all our users in a deeper and basic way. We want to make sure we areImplement the right thing, so that we can have the greatest impact on our users. We are conducting more research, including interviews and testing almost everyone we can do.
We operated a very successful \”product Research Laboratory, where we can learn from various Wookommerce users and get direct feedback on the work that is ongoing. We also launched a continuous design feedback plan. After this study last year, we learned a lot, which helped us make significant improvements for each stakeholder in the platform.
Focusing on the store builders
Earlier this year, we launched Woocommerce 3.0. The biggest improvement in this version is abstraction, such as the new CRUD (creation, replacement, update, deletion) class and our REST API V2. These abstracts help distinguish the key parts of the Woocommerce from the bottom layer, which is very important for the expansion and allowing customers to customize the WooCommerce of WooCommerce according to their specific business needs.
This is an important step towards modern, abstract, and API -based development methods. Let us use all the advantages of WordPress to do different things for the specific needs of e -commerce. It cannot serve a larger ecosystem and allows everyone to get what they need for each time -it can cause upgrade and interoperability nightmares. We want to make it more systematic to reduce unexpected conflicts.
Woocommerce released When we launch Woocommerce 3.0, it is not smooth. We spent a lot of time helping people with problems. Thanks to our happy engineer and the core development team of Woocommerce, they have done a good job in responding to user needs. We have learned a lot from this experience and made important changes to our method of developing Woocommerce. In particular, we understand that we need more reliable upgrade and maintenance experience. We are committed to regularly launching meaningful improvements. But if people are afraid of upgrading, we cannot launch new features.
If people are afraid of upgrading, we cannot launch new features. This is not only our job, but also an important responsibility for our expansion developers and store builders. We are establishing a system to help all of us work together to do this. We are committed to making the upgrade and maintenance experience. We are committed to making the upgrade and maintenance experience as firm.
Some of the things we do in Automattic are:
The rhythm released regularly -at least once a quarter (we call them \”release the train\”).
The core of the WOOCOMMERCE and the end -to -end and unit test of all of our extensions.
Manually upgraded and tested on various on -site Woocommerce websites before release.
I hope you notice that the problems caused by WooCommerce 3.1 and 3.2 are much less, which is largely due to our new method.
- Some things worth looking forward to in the near future are:
Design a faster database table for e -commerce.
New event queue. Improved checkout process. A lot of data and insight work -if the owner cannot understand the situation of their store, then they cannot decide how to improve.
Do you know, is there a development Woocommerce blog? If you are interested in the route map, please pay close attention.
- Extended subscription
- The success of Woocommerce brings success to our store builders. Many people now have huge and growing customer bases. We understand that we need to provide more tools to help them manage a large number of customers and websites.
One thing we did to improve this is the management method of changing the expansion subscription. It is not scalable or insecure to let people copy and paste the subscription key! We created a more secure one -button connection process -no key. We also began to add tools to manage this new subscription method, such as sharing and transfer subscriptions to customers. We will add this tool in the next few quarters.
Follow the owner
We think about how to make non -technical owners more easily. We do this by mixed new cloud services and simplified user experience (UX). We provide all these services for free to help store start and run faster.
We can now automatically set Stripe (and soon paypal and others) without the API key. Earlier this year, we issued a transportation service to provide real -time freight and discount transportation labels in the United States and Canada. We have just issued a new tax service that provides automatic and accurate sales tax for stores in the United States, Canada, the United Kingdom, the European Union and Australia. In WooCommerce 3.2, we launched a new entry process based on our cloud service -new users can set up payment, real -time freight and accurate in about five minutes. The sales tax, not even their first product!
With the help of Automattic’s rich experience and infrastructure, we are Build these processes. We did not build and maintain a separate platform, but we combined all our efforts to build a stronger service and completed at a faster speed. 
Earlier this year, we launched WordPress.com login for woocommerce.com and our cloud services, because it has safer (two factors authentication), more flexible (social login, magic link, etc.) And built -in support for mobile.
We will also use JetPack widely, which has a strong platform for providing cloud services. We are now working with the Jetpack team to add functions that can meet the unique needs of e -commerce. More cloud products are expected to launch in the future.
Focusing on extended developers For WooCommerce extended developers, our main concern is the Woocommerce market. Last year, we received many requests for developers who wanted to add products.
It is a bit like constructing
] We also heard that our current expansion developers want to interact more directly with their customers and hope to better control their product pages and documents.This is full of reason: development and expansion is a software business, and the success of the software business is usually directly related to the degree of interaction between developers and users. After a lot of exploration and planning, we are making some major changes to meet these requirements. We will open the market to new expanded developers in the near future -we have just completed some final details to help simplify and automate this process.
Developers can now support the establishment of a direct relationship and understand them directly Demand, thus contacting their customers more directly.
- If you turn our virtual market into entities, we think it will look like this -but purple.
- Another change in our market this year is renewal at full price (rather than 50% discount). When we make this change, there will be some negative reactions. We do our best to reduce the negative impact on any customer we contact us. I once again praise our happy engineers in these conversations.
We believe that this pricing structure sets the correct expectations of software quality and provides support for expanded users and developers.
We also want to be clear. By providing higher commissions and improvements to developers, we provide support for the core WOOCOMMERCE plug -in, and re -invest in any additional income back to the market itself. This is completely completed by Automattic. Essence We added real -time chat support and greatly shortened our support response time. In short, looking forward to the future Last year was a busy year for the WoOocommerce ecosystem. The platform is developing and strengthening, and the user base is growing. For those who are fortunate to sit at all of this center, this is really amazing and humble. We are building all these together, which is a true proof of open source forces. In the Automattic teamAmong them, we are very excited about our achievements and future development.
