How passion and innovation become a business and online store that is profitable

This is the unique tool of Drake producer Noah \”40\” shebib. Diplo also also Can’t do without it.

Fans of \”Game of Thrones\”, \”Strange Story\”, Kanye West, Coldplay and Justin Bieber have heard of Output’s works, whether they know.

So what is output? Think about innovative software and tools created by all genre musicians, composers, producers and sound designers. The user base is very large, and their products are everywhere. It is difficult to believe that this company has only four years of history.

All of this began in composer and music producer Greg Lehrman to want a reverse sound engine that can be used in his own music works.

We sat down with the founder and CEO of Output to understand how he turned his passion project into a booming company, while surpassing its weight and completely changing the record industry.

Start -a good good At the beginning GregG’s career began in composers and producers. His works appeared on Saturday night, Jonus Turut’s daily show, super bowl, Olympic and Corbert report and other programs.

If you have watched the previews of \”Avatar\”, \”Black Swan\”, \”Thunder\”, \”Shameless Bastard\”, \”Avengers\”, \”Chuang\”, \”Noah\” or \”Sleeping Mantra\” \” Film, then you must have heard his music. He also created original soundtracks for several films, including \”Girls in Trouble\” and \”The Stolen Ocean\”.

As a writer/producer, one of my favorite techniques is to reverse the audio and use these textures to form the background of the work -similar to the artist’s texture of the canvas. A good example is Justin Timberlake’s song \”Blue Ocean Floor\”, which includes the voices on the inverted piano sample.

The problem is that there is no tool that can make the sound reverse in the way of music. So , he has always wanted to find itThe tool to arrive , Rev was born.

He hired John Nye (now the vice president of all music) and Neil Hallimen, the vice president of design to help him build a REV. GregG believes that this will not be particularly favorable or time -consuming, but over time, he finds that he has invested more time and money to improve the digital tools. It is not enough to simplify the sound of reverse sounds; they want the reverse sound to be beautiful.

In 2013, after two years of development, testing and collecting feedback from artists, producers and composers, they finally felt that it was ready to go public. They don’t know if it will be sold, so GregG does not merge or establishes a company structure to support launch. But after checking the sales data of Rev on the first day, GregGGG realized that he was hit, and he was better to create a company to support it. The output was born.

With the success of the REV, OUTPUT launched other tools designed to help professional artists and enthusiasts. : Signal, the most powerful pulse engine in the world; Exhale, a digital human voice engine, used to create a sound between vague synthetic instrumental music and human voice; PLATFORM is a designed designed designed designed for musicians. It has ideals. The design function can support physical and digital instruments used in modern music production. The main goal of each of our products is to help people play their creativity. The tool we want to create is not just a simple cooling sound. We asked ourselves, \”Will this product really inspire? Will it help people be more creative?\” If the answer is yes, let’s start.

Platform is a wooden desk designed for musicians, which complement other products of Output.

The output design process

In the actual design process, many factors need to be considered to ensure that people can use these tools in various ways. From the music enthusiasts starting from the main product pages to the audio engineers who use incredible multi -layer sound sounds and options, it is necessary to understand music software and how people use it. But the company hopes to provide more than just user -friendly.

\”We have been asking ourselves, how can we create the sound we have never heard before, \”Greg said. \”How can weFind a new way to do traditional things? In this era, how can you really have creativity and do something that has not been done? \” You can find fans without having to go far. Noah\” 40 \”shebib, maybe the most famous is Drake’s Grammy winner, co -founder of Ovo Sound Label, his name is hip -hop hip -hop The trendy synonym, he used Exhale in many of Drake’s repertoire, and said that \”Exhale is a great product, which is very in line with the requirements of the times and can be used at any time. ” Diplo 是Beyonce、Justin Bieber、Sia、Major Lazer 和Jack U 等艺术家的DJ、创作歌手和格莱美获奖制作人，是另一位备受瞩目的代言人：[ 123]

All products of Output are great. They gave me a lot of inspiration in the studio. [123 ] Based on online families Successful accompanying business challenges: OutPut requires an online store that can meet the growing demand for their products and help them manage business e -commerce more effectively.

After the REV was successful, GregG did not want to do the logistics developed by the Internet, brand and delivery system. They have customers who need a seamless way to deliver the product to them. [123 123 ]

\”We have just transferred from Shopify to Woocommerce,\” said Brian Zarlenga, general manager of Output. \”The new platform is more flexible, but we still pay high third parties for each product and pay high third parties for third parties to high third parties for each product . Service fee. In addition, there are not enough customers to come back to complete their product packs. We must focus on the bottom line every day. \”