A lot of things happened on your checkout page: shoppers calculate freight, use coupons using coupons, use coupons , Purchase and establish a relationship with your business. This is also an excellent opportunity to increase the order scale by providing customers with extra products they need.
But a good checkout experience is not just creating income (although this is definitely a benefit!). This is to allow your customers to buy products quickly and easily no matter where they are, and lay the foundation for establishing a better long -term relationship.
Let’s take a look at several methods that can optimize the checkout to obtain a better customer experience and more income.
1. Reduce the frustration of checkout
69% of the shopping cart was abandoned without completing the purchase. There are many reasons for people to abandon the shopping cart -they are surprised to save money in the future, surprised by high transportation costs, or study without intention to buy -many of them are directly related to the frustration process of the checkout process. As the owner, your job is to reduce this frustration as much as possible.
Delete unnecessary field
The details of the details will leave. If you don’t need a phone number, please delete this field. If you don’t cooperate with the company, please don’t ask the company name. The fewer fields, the faster and easier to complete the purchase.
There are several methods that can be deleted or customized, some of which require development experience. We like Checkout Field Editor extensions -just click a few times to use it to delete, edit and re -arrange the field without code.
Switch to one page to checkout
According to a study at the Baymard Institute, 21% of shoppers have given up shopping carts because of the lengthy or complex checkout process. WooCommerce One Page Checkout can solve this problem by allowing customers to add products to their shopping carts and pay on the same page.
This speeds up the checkout process, so that customers will not want to know how long it will take, and reduce interruption Essence In the end, this means more sales and happier buyers.
In youReserve payment on the website
You need to consider many factors when selecting the payment gateway. If possible, please select a method that allows you to receive credit cards directly on your website instead of sending customers to a third -party platform. Why? If you send the shopkeeper outside the field, they are more likely to distraction and leave, and even suspect the professionalism and safety of your business.
Allow guests to check out
If someone just wants to buy it quickly, then setting an account is both time -consuming and daunting: you need to fill in more fields, remember new passwords, and provide more personal information. If possible, let the shoppers choose between creating accounts and checkout as visitors.
In the case of an account, such as subscription, the process of creating accounts is as simple as possible. With the help of WooCommerce social login, shoppers can use their accounts on Facebook, Twitter, Google, Amazon and other platforms to create an account. This simplifies and speeds up the entire checkout process.
. One of the final contacts with them before buying, so it is a good place to provide extra products. Use Woocommerce Checkout ADD-ONS to provide free or paid products. Customers can add it to the shopping cart before purchasing:
If you are a coffee shop or craftsman, please accept tip.
If you are a non -profit organization, let customers add donations when buying.
If you sell items you can give up, please provide free or paid packaging.
If you sell handmade products, let the shopper customize their products.
If you sell electronic products or high -value items, please provide insurance policies.
If you sell physical products, add emergency transport upgrade.
There are countless opportunities to add options to your checkout page, thereby increasing the overall order value and benefiting your customers.
3. Show additional sales and cross -sales
Additional sales are provided with the same type of products at higher prices. It is usually stronger, larger, or richer -higher -quality photo frames or larger seeding machines. Cross -sales is a product recommendation that can supplement the existing products that customers are buying -a pair of tennis shoes shoelaces or a set of sheets of supporting pillow cases. Both methods are good recipes to increase the average order volumeLaw.
Use the product recommendation extension. According to the smart algorithm or rules you created, it will be added and cross -selling Add to your checkout page directly. Recommended products that are recently viewed, the most evaluated or discounted products, or make suggestions based on the existing products in the customer’s shopping cart. 4. Provide a variety of payment methods The online payment method for global shoppers is:
Electronic wallet (36%)
Credit card (23%)
Debit card (12%)
If you only provide one of them, you will not fully meet the needs of customers -and will miss the potential of potential Sales opportunity.
In addition to the traditional credit card and debit card payment, there are several other ways to meet with the shoppers:
Purchase immediately, and pay later: Allow customers over time over time Push for their order payment so that they can immediately receive their items without having to worry.
Third parties such as Amazon Pay and PayPal: Let the shoppers use the existing trusted accounts to check out without searching for their credit cards.
Apple Pay and other mobile wallets: allow buyers to buy more easily through one -click mobile payment.
Take time to understand your customers and understand which tools they have used to get the most successful payment experience.
5. Implement points and rewards
You may have registered various reward systems You can get points from your favorite coffee shops, restaurants or boutique stores at a time to redeem discounts or free products. These systems are a very effective way to encourage greater and repeated purchases:
If the shopkeeper decides between your store and your competitors, they know It is half successful to get free products there. Which store would they choose? You, because they want to build the points they have accumulated. This is also a good way to increase the value of the overall order. If you show your customers how much points they can get by buying at the checkout, they will have the motivation to complete the order in order to accumulate these points. If they know they are about to get award, they can even add additional items to the shopping cart to earn more points.
You can use WooCommerce points and reward extensions to create such a system. Reward your customers for various operations -purchase, register e -mail list, write comments -and let them exchange points for future purchase. You will find that you have more loyal, more satisfactory customer base and higher conversion rate.
6. Establish trust
If the shopker cannot trust your business and websites Why do they share personal information or rely on you to complete the order? The checkout page is the last opportunity you can trust everything you can deliver. There are several ways to do this here:
Show recommendation . Add recommendations or comments from satisfied customers, as a social certificate of potential buyers who fulfill their promises in your company. Show certification and member qualifications . Have you received awards or completed certification? Are you a member of the trusted organization of your skills? Show these on the checkout page to indicate what you know what you are doing.
The return policy and contact information can be seen
. Sharing this information at the front end and the center shows reliability and honesty, and allows customers to easily find what they are looking for.
Add Real -time chat
Function . If there is a problem with the shoppers, they can contact your team members instead of leaving the account page and waiting for a few days to answer.
Do your best to show that you will protect them and provide high -quality products quickly and safely.
Are you interested in more code definition? Community members and WooCommerce expert Rodolfo Melogli puts guidelines containing code fragments together to further customize WoOOCOMMERCE checkout.
Satisfactory customers will bring more sales
Whether you simplify the checkout process, provide additional products, or make it easier for shoppers to get in contact with you, all these techniques are all these techniques are all these techniques are all techniques. All these techniques are all techniques. To satisfy customers. Focus on meeting their needs, you will increase the conversion rate and their loyalty.
There are several methods that can be deleted or customized, some of which require development experience. We like Checkout Field Editor extensions -just click a few times to use it to delete, edit and re -arrange the field without code. 
