On the e -commerce website, your product page is also a sales page.
People come to the product page and decide whether to buy immediately according to the content you provided, and then consider it later or not consider buying.
The product page with poor structure will make you spend money, so the basic elements of learning a good product page should be one of your primary tasks as business owners.
The following are 11 methods to improve the product page.
1. Write the inspirational title
Your title should combine the important information required by the customer with the incentive word to encourage them to buy your product.
Including product names and any important descriptors, such as color, model or brand. Model is particularly important for people who conduct online search. If they know the model they want, your product page is more likely to appear in the search results. The person who searches for specific products is the most valuable traffic of you -they are the most dynamic shoppers.
Then, add a sentence: choose one of the most important product functions and clearly convey its value to your audience. Uber’s words are \”click the button, take a ride\”. These six words summarize their entire service.
important. Vague, lack of light, and difficult to read will not show off your products. Your website is your virtual display room, so display the product in the best way -literally. If you have a budget, hiring professionals will be worth investing. But you can also take high -quality photos by yourself and strengthen it through the core principles of some e -commerce photography.
3. Use the eye -catching \”Add to Shopping Cart\” button
How do people buy if they can’t find a button to click? Even for those who are not proficient in the Internet, the \”Add to the Shopping Cart\” button should not be missed.
Your call buttons should be very large, large fonts, and the color stands out from the rest of the page. They should be placed on the top of the page, so that the visitors need not roll.
4. Encourage customers to comment
accumulating recommendations or comments may be challenging, but it is worthy of effort. When potential customers see 45 products comment and most of them are good, it willImmediately generate credibility and trust.
WooCommerce extend Programs allow customers to easily write Amazon -style comments on your product page. They can leave star, text, photos, and even videos. 5. Provide detailed product specifications
Not everyone who comes to your product page is ready to buy; many of them are compared to shopping. However, if there is no detailed information, it is difficult to compare things. Whether they are comparing the product with other products on your website, or comparing with products on different websites.
If your website has almost no information and your competitors have a lot of information, then they are more likely to sell. As the product becomes more complicated or accurate in technology, such as tools and electrical appliances, this is becoming more and more real, but the same is true for clothing, outdoor equipment, home decoration, food, etc. Will you buy breakfast with only pictures, or do you want ingredients and flavor descriptions?
The trick is not to use too much copy to make your page overload. A study found that 20% of people decided not to buy products because they could not find the required information. Expansion procedures such as product documents to display other detailed information such as product specifications, description manuals, setting videos, sample pages and other detailed information.
6. Including videos
Video on your product page make your company humanely, provide visual background, and directly talk to your most powerful potential customers.
Product videos extended by WOOCOMMERCE are very suitable for adding videos to your product page -View how to use WooCommerce product video to turn its products into reality.
7. Answer customer questions
If your client often raises the same question, actively answer in your product description. The FAQ page should not be the only place for shoppers to find their most urgent questions. Give them what they need on the product page.
That is to say that it contains a common question that answers a more common question questionThe question answer page is also important. Frequent product answers to expand the common problems in accordance with the style of accordion, so as to organize response and save screen space. 8. Optimize text to make it clear Select a simple font that is enough to read. Use black text on white or very light background to make the copy easy to read and access. 9. Writing thoughtful product description
The following are some techniques for writing sales product descriptions:
Specific point: Do not use the \”fastest turnaround\” Class vague statement. Support them with data: \”The average weekly turn of last year is 23 minutes.\”
Follow interest: show how your product solves the problem for the target audience. \”Wash the dishes in half!\”
Cause emotions: Describes how your products will feel. \”Put on the fashion clothes that represent your favorite team, and be proud of you.\”
Eliminate doubts: Solved before retaining. \”With the service life of the average level and 600 five -star evaluation, you can believe that our products will serve you day by day.\”
If you need to understand in -depth understanding, please read it, please read We write psychological guidelines described by the product.
10. Add photos of all product options
If your product is For color and size, please provide pictures for each option.
If you sell 12 color coffee cups, you should have pictures of each option. If you use creative color names such as \”tropical essence\”, this is even more important; it is not a color that anyone knows. The product change table of woocommerce allows you to display changes in size, color and style. It is particularly useful for clothing stores, but can also help food companies with different flavors with different flavors.
11. Make a sense of urgency with countdown timer
Injecting the sense of urgency into your product page, this is a sales strategy that is tested by time. Countdown to your special offer, new product release, competition drawing or online seminar. You can also calculate when a certain number of products are sold.
Create a valid product page
Your product page is one of the best opportunities affecting customers’ purchase decisions. If you spend time to make them as effective as possible, you will get more sales and happier returns.
Looking for other ideas?Check our complete extension library.
Video on your product page make your company humanely, provide visual background, and directly talk to your most powerful potential customers. 
