When you start to doubt the \”status quo\” of your industry \” At that time, do you bow your head or go against the trend?
Earlier this month, we talked with Wooexpert Neuralab. Today we received the news of Herdl: the birth of a British institution was to change the status quo.
Herdl was co -founded more than five years ago. The following is the co -founder Gareth Morgans’ views on productivity, brand prototype, WordPress and Woocommerce.
What is the current status of the network agent you want to challenge?
GED (co -founder) and I work in one of the largest web design agencies in Leicester County, England. Although everything looks perfect on the surface, the situation behind the scenes is bad. There are problems with all departments, but the fundamental problem is that the project does not have the correct estimate, which has led to a significant price reduction in the sales team to win the work. The project delay, the quality is low, and the customer is dissatisfied.
The digital marketing industry is a fierce competitive field. We know that not every institution operates in the same way, but many institutions have made huge commitments to win the work they cannot actually deliver. The standards you found in various institutions are very different because the threshold for entering is very low. It is difficult for customers to find the agency that is most suitable for their required solutions.
We soon discovered that there are better ways to solve this problem.
We are a small institution design that allows us to control the quality of work we produce. Avoiding the pressure of employee management costs means that we can choose the projects we bear and cooperate with our company. We have formed an elite team, and each member has a wide and overlapping skill combination, bringing a unique perspective to each project. We do not have any non -productive employees or primary roles, which means that customers contact us and they directly talk to those who act in actual work. We have confidence in cooperating with greater agents, and our performance records prove that we can -and indeed -success.
When I browse Herdl.com, I noticed it really really Very graceful. Even before I stretched out my hand, I wouldI already think I know them.
You say that the brand no longer accepts only online image. Tell us more information about this idea.
In the past few years, we have undergone tremendous changes in the Internet. Many companies will prove the rationality of the website by saying \”we need online existence\”, as if it is enough. At that time, this statement was correct to a certain extent.
Today, customers need to get a truly excellent online experience on all devices. Brands, retailers, and even local companies need to think about how to provide customers with what they are looking for quickly and easily. Not everyone needs a large fancy website, but each website should meet specific standards. As a customer himself, I found that the websites running poorly on mobile devices are very frustrating! We often see other components that are neglected with the response design are accessible, analysis and website performance.
The use of the prototype is the key to your brand strategic process. What are they, how do you use them? Brand prototype is useful tools to help brand positioning internally and outside. The theory is based on such a view that as humans, we love stories, and in our entire history, we already consciously and subconsciously understand the familiar themes and characters.
These common elements have been refined into a brand prototype that many customers can maintain with it:
I like 12 brand prototypes from Straw- Gold.com This special visual performance, including the well -known brand of each brand
For example, the two chimpanzees found us early, and There are many ideas. We use brand prototypes to provide a clear direction for the project and help us screen all available different options. Choosing a brand prototype that can attract the target audience enables us to distinguish personal opinions and personal preferences, so as to develop a unique personality as a overall development of the brand.
One of the two chimpanzee product pages-the same as the other part of the store It injected a special brand personality flavor, which is obvious in the choice of text, images and layout.
For two chimpanzees, we all agree
The Explorer . Then we created a referenceTable, it will be accompanied by our entire project, from design to content insertion and testing. These guidelines are what we are constantly reference. This worksheet includes details such as the reasons, vision and mission declaration, value proposition and brand essence of this specific prototype, as well as guidance on personality and tone.Another example of one of the 12 brand prototypes is
The outlaw.
Objective : Breaking the rules and fighting authority.
Traits
: Rebellion, anti -tradition, wild, paving the road to change. Disadvantages : It may go too far and look at it in a negative way. Marketing niche : The promoter of the change, advocating those who are deprived of rights, allowing people to vent or break the routine. Example : Harley Davidson, Virgin (Richard Bransen). Why is WordPress your preferred platform? The reason we choose WordPress is because the customer manages its website’s ease of use. As a content management system, it provides a simple and intuitive interface, and we can customize it one by one.
We have developed our own WordPress style, from community and third -party plug -ins such as ROOTS (ROOTS For example, Advanced Custom Fields and Gravity Forms) introduced the concept of workflow and added custom enhancement functions. It provides us with the flexibility of designing and developing customized experience for customers. We also want customers to cooperate with us because they are satisfied with the products we produce, not because they are tied to proprietary software. WordPress is open source so that customers can freely choose anyone they want to maintain and develop the website. When you talk about e -commerce, when and why do you use Woocommerce?
Woocommerce expands WordPress through various online store functions. We found that WooCommerce is particularly useful in project management and order processing requirements. We use other platforms, such as Magento and Shopify, and found that Woocommerce has achieved a healthy balance in terms of scalability, cost, ease of use, and customization among these two solutions.
[12]3] As an additional component of WordPress, Woocommerce is very flexible, allowing us to expand or reduce functions, and customize the interface to think that our customers create a smooth experience. For two chimpanzees, we have made many customization, so the front and back end are really customized.
You manage the project from concept to completion -even more. What are some key challenges at the beginning of any project? It is difficult to determine the scope of the project during the investigation. Based on a small amount of information, we need to interpret the current and future needs of customers and quickly put forward our ideas. We usually establish websites for our customers who continue to carry out marketing work, so we know a wider range of background -their current activities, market trends, and competitors -all things we must consider.
We cooperate closely with our customers and cooperate with them at each stage. We found that despite all efforts, we have always been unable to form a complete picture. Therefore, maintaining a strong communication channel and establishing a specific checkpoint can help us accept feedback on the boat and improve our point of view.
You said that search engine optimization should be the core of any company’s wider digital marketing strategy. What does this look like for Herdl’s own growth strategy and customers who cooperate with you?
Search has a huge impact on our discovery on the Internet. When people study products and services, they usually start from Google search. This behavior means that ranking better in search engines will bring more exposure to your products and services. Searching attractive audience types usually generate better conversion rates. There are many available digital marketing channels, and effective strategies should include a combination of resources and technology. However, our experience found that search engine optimization is a powerful potential customer generation tool and the key to attracting new query at the international level. What are your three secrets of any internal e -commerce manager?
First, there must be a clear goal. Whether you set your goals yourself or higher -level people in the organization, you need to clearly understand the goals you want to achieve.
Secondly, ensure that you have accurate analysis to measure performance. You need to track your progress based on the goals you set, and you need to analyze the surrounding indicators to understand why things are going smoothly (so that you can do more things) or why things are abnormal (so you can change them). oldWhen reporting on board, you need to master the facts. If there is no appropriate analysis, you will work blindly.
Tip: Expand the free WOOCOMMERCE Google Analytics to your store to track customer activities and measure performance. Third, collaborate with other members of the organization. We often see that the internal team is isolated and is politically. Everyone is easy to work low, and knowledge and data will be stuck in different departments. By sharing what you know, you can improve the company’s other areas and get useful information as a return. We sometimes hear \”Woocommerce cannot expand\”. You have used WOO to build a high -performance corporate website -what is your return?
Website performance is an important consideration for us because it will affect many marketing work we have done. We did not encounter any problems when we expanded Woocommerce, and we don’t think this is a platform restriction.
Our suggestion? Don’t be stingy in custody, take performance seriously! Our Wookommerce performance tuning involves various technologies, including cache, image and file optimization, and excellent hosting infrastructure. We believe that our professional knowledge in this field makes us different from other web design institutions, which is why we have won many performance development awards.
Our Woocommerce performance tuning involves various technologies, including cache, image and file optimization, and excellent hosting infrastructure. Tip: Struggle on a slow website? Learn how to increase the speed of the Woocommerce website. Do you recommend any WordPress plug -in or woocommerce extension?
We used a certain number of plug -ins in the project.
Short Pixel is an excellent image compression and optimization plug -in. On the e -commerce website, the image usually makes the page size very bloated, so we recommend optimizing them as much as possible.
Advanced custom fields are our essential tools in each project, which helps us customize and simplify the management process for customers.
Finally, we use YOAST SEO to work many pages we do. There is also a YOAST for Woocommerce Advanced plug -in, which can be used to optimize products and category pages.
Finally: What is the digital business that excites you, and what is the next step of Herdl?
We are always excited about challenges. We believe that the biggest difficulty of digital business is moving.Our team is keen to create a website that is effective on all devices. We like to use our knowledge and professional knowledge to create a wonderful mobile shopping experience.
We found that we have brought more animation and front -end effects to our project, and believeThis is the direction we want to continue to develop.In particular, SVG animation provides us with an opportunity, let us get creativity through loading and interactive effects, making our website interesting and fascinating.
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We thank Gareth for taking precious time to accept the interview.Follow Herdl.com and understand their latest news and successful cases.
For example, the two chimpanzees found us early, and There are many ideas. We use brand prototypes to provide a clear direction for the project and help us screen all available different options. Choosing a brand prototype that can attract the target audience enables us to distinguish personal opinions and personal preferences, so as to develop a unique personality as a overall development of the brand.
. Then we created a referenceTable, it will be accompanied by our entire project, from design to content insertion and testing. These guidelines are what we are constantly reference. This worksheet includes details such as the reasons, vision and mission declaration, value proposition and brand essence of this specific prototype, as well as guidance on personality and tone.
