Some large retailers aroused people’s expectations for transportation. Corporate owners and most shipping companies know that this is meaningless at all. The freight costs money, and it will always be. Must someone pay.
But 36% gave up the online customer they bought because they did not want to pay the freight.
No matter which carrier you cooperate with -USPS, UPS, FEDEX or others -offer free delivery services will make you spend money. The good news is that it does not mean that you have to do so just because other companies provide it. Your goal is to find a transportation strategy that can please customers and not damage profits.
In other words, you need a transportation strategy that everyone wins.
If you just understand the transportation method and delivery, you can choose three general options: floating rate, uniform rate and free delivery. But there are a lot of room for virginity in these options. Based on several different factors, the costs between main operators are very different.
Let us find the best transportation strategy for your business -and complete its correct tools.
Factors affecting freight
The following items play an important role in your final transportation cost. This is why you need a strategy of thoughtful and thoughtful.
Weight and dimensions
The transportation cost of the smaller size of the size may be higher or may not be relatively lighter. Depending on the carrier. If all your products have similar weights and sizes, your best transportation strategy will be different from products that sell various sizes and weights.
Packaging and packaging materials
Some products need additional filling to be transported safely; others are sensitive, fragile or easy to rotten. Special packaging, materials and transportation methods will increase transportation costs. (Details to understand the safe packaging that your customers are satisfied.)
[123 ] Human Resources
It takes time and personnel to transport the product. Put a product in the box and seal it. Someone must manage all this and make it happen. Consider the time and cost of the work of entering the process. Consider the expansion program like Woocommerce Shipping. You save a lot of time.
Profit: Determine your freight
After selecting the carrier, you will be able to determine the freight of specific size, weight, destination, and method. The discount rate of human negotiation, or expansion programs such as Woocommerce Shipping to save up to 90% of USPS freight.
, how much freight should you charge customers if so? Do you want to sell? , But do not want to lower your profits.
Assuming that your product production cost is $ 20.00, transportation The cost is $ 8.00, and the correct packaging cost is $ 5.00. Before any profit, your cost is $ 33.00. If you want 40% of the profit margin, the total amount received from the customer is 46.20 US dollars. Therefore, you may list the product at a price of $ 38.20 and add $ 8.00 freight. Provide free delivery services to reduce your profit margin to 15%. End somewhere in the middle. What is better? It depends. When determining what makes sense for your online business, you need to consider the following five transportation strategies.
1. Provide real-time price
Real-time freight, also known as real-time freight calculation, allows you to provide freight for various sizes, weights and distances based on the exact cost of the carrier-collect the cost you want to charge the product without having to need to need it without having to need Worried that the freight is synchronized in real time. Therefore, if your carrier increases the freight by 5%, the transportation on your websiteFees will be updated with it. And because customers pay the exact amount of freight for their order calculations, this increases their trust in your honesty.
Your customers can also choose in various transportation options that meet their needs. Fedex Shipping Method extension provides more than ten domestic options, including priority overnight, two days, freight, etc. You can provide any combination of these without calculating the rate of each product, and know that the fee you charge is correct. Similar extensions execute this function for other carrier, including UPS Shipping Method and USPS Shipping Method. One of the most common reasons using real -time exchange rates is because they provide choices for customers. The real -time exchange rate will determine the right to hand in their hands, and they will appreciate it. In addition, because they have a variety of options, including more expensive transportation options, they will be more willing to pay for low -cost options, so that you do not need to provide free delivery. 2. Provide an example
Table rates use a set of rules based on the total content of transportation category, the total number of orders, destinations, and the number of purchased items to calculate the freight. They provide the most customized options. If you sell different products with different shapes, size, or types, they are particularly useful.
The following examples you can create: [ 123] If the specific product is part of a total of $ 20 or more orders, it is only shipped.
For any parcel with a weight of less than 8 pounds, it charges a freight of $ 5.00. Any item weighs 8 pounds or more is charged at $ 10.00.
If the destination is in New York State, a free delivery service is provided.
- You can create complex transportation rules in conjunction with conditions without complicated settings. WooCommerce Table Rate Shipping extension makes the creation rules relax and intuitive.
- Photo https://jococups.com/
use this extension to simplify their transportation processes with this extension. They sell reusable bottles and straws and transport them to international, which will soon become complicated. Expods transportation to customers from all over the world, at the same time, at the same time, at the same timeKeep a reasonable cost.
3. Provide a uniform rate
Uniform freight is usually the easiest to set up System-regardless of order weight or size, you charge the same fee. If your products are similar in size and weight, or if most customers order the number of similar order, this will be the most meaningful. Otherwise, you may charge too high fees from customers, lose sales, or charge too low and cause losses. The reason for the customer likes to transport uniform rate transportation is the same as the cause of business owners: it is simple and clear, and there is no need to guess when the calculation rate is calculated. You can also use unified freight in marketing work. Information such as \”freight is always $ 5.00\” is naturally attractive because of its simplicity and clearness, and it may encourage shoppers to order more products without having to worry about excessive freight. Using the default WOOCOMMERCE settings, you can choose to charge a uniform rate, percentage -based cost or minimum fee for each product.
If you want to charge a uniform rate according to the size Extension. It will automatically group the product into the box according to the size and volume of the product, and then allow you to charge a unified rate at each box size. It is slightly more complicated than the traditional uniform rate transportation, but it provides many benefits at the same time as the calculation is more accurate.
4. Provide free delivery
Customers like free delivery! If free delivery services are provided, 93% of shoppers will buy more products, and 58% of shoppers will add more products to their shopping carts to obtain free delivery. However, this is not suitable for each store. If your transportation cost is very different, or your profit is extremely low, even if the sales increase, you may eventually lose money. The trick is not to spend all profits on transportation -for example, the transportation cost is converted into the product price by increasing the price. If you usually charge $ 8.00 to a product and the shipping fee is $ 3.00, you can provide free delivery services and change to charging $ 11.00. This helps customers accurately understand the fees they will pay during checkout without incurred any accidents.
You need to consider the transportation cost of the product and whether the customer will tolerate itHigher price. You can also try a half -way method: add some transportation costs to the price of the product, and pay the rest of your own, hoping that the increase in sales can offset smaller profits.
Photo https://www.scratchpedfood.com.au/ Scratch Pet Food is an Australian dog food company that uses all real ingredients. All customers in Australia sell food subscription services including free delivery. Because they get regular income from loyal customers, they can pay safely for free delivery, because they know that the benefits are greater than any potential shortcomings. 5. Combined with a variety of transportation methods
If you encounter difficulties when you decide which transportation strategy to use, please mix them to create a solution that is best for your business.
A common method is to provide free delivery to meet the minimum total order: you can make for the minimum order Orders below $ 50 provide unified freight and provide free delivery for more than 50 US dollars. If your average order size is $ 30.00, this method may be a wise method; it encourages customers to add more content to their shopping carts and ensure that you will not suffer losses due to transportation costs.
On the other hand, if you have various orders, product weight and price, you can provide free delivery services for USPS Group and calculate the real -time rate to obtain faster delivery options.
As part of a larger marketing strategy, you can also provide free delivery services in a limited time. If you usually charge freight, this provides you with a method that improves specific holidays or a certain time of a year.
Implementing your transportation strategy effective transportation strategy is to balance your business and customer needs. Consider the transportation cost of each product, and then determine the best transportation method that is not at a loss, and please please the shoppers at the same time. When you know more about your audience, don’t be afraid to change your strategy!
Wooocommerce provides your product and business to implement the transportation strategy. Check here all our transportation postponed.
