Optimize the prompts of WooCommerce after purchase

effective after -sales experience . After all, it is easier to retain customers than getting new customers.

Let’s explore four methods for your customers to keep participating after purchasing.

1. Timely related post -purchase communication

After the recent purchase, customers are most likely to accept your email marketing. In fact, the opening rate of emails after purchasing is twice as much as conventional email promotion.

You need to keep the e -mail after purchasing consistent with your brand: including the optimistic information that allows buyers to feel good about the products that have just been purchased, and images that strengthen your information.

After the recent purchase, customers are most likely to accept your email marketing

Be careful not to let your email be too aggressive after your purchase. Your client may not be ready to buy from you again. Instead, find a way to keep them participating:

Invite them to pay attention to social media attention you.

Let them share their purchases on social media.

Seduces them to browse new products or recommend products they may like.

A registered invitation is issued to receive your email communication to get special discounts.

Invite them to join your loyalty plan.

Require product reviews. The comments have increased the optimization of search engines and increased social certificates, which has a positive impact on the conversion.

Provide fast surveys. Dale Traxler shared a list of post -purchase investigations on practical e -commerce.

Let them share your brand with their friends and provide the motivation to do so.

Send discount code for their next purchase: Read information about the management of WooCommerce coupons.

• In addition to sending emails that contain information or discounts after purchasing, please be sure to set your WooCommerce store to automatically send \”thank you\” email after the purchase. Make information fascinating, this is an opportunity to strengthen your brand.

After you buy \”thank you\”, once the order is in the transportation, a \”your order has been shipped\” email is a good one. choose. Jimmy Daly’s \”How to Send Outstanding Transportation Confirmation Email\” provides some prompts about what content this email should contain:

You are leading a good part -your order is being processed!

You can easily track the order by the link to the tracking site.

Including the expected delivery date.

Including offer or call -oriented terms (see the list of participating ideas above).

Provide information about your customer service and return policy.

• To allocate emails for your WOOCOMMERCE store, please navigate to WP-Admin’s

woocommerce \u0026 gt; Set \u0026 gt; Email

and edit templates and content:

Change the theme line, email title and type, or edit HTML template file

Watch the following video to understand more information about setting emails for Woocommerce:

] To obtain more control and flexibility, and configure more complex automatic emails, consider adding advanced email extensions, such as follow -up, or integration with Mailchimp.

2. Customer support after -sales

Zappos is a gold standard supported by online retail customers. Like all successful e -commerce companies, ZAPPOS has also formulated a successful customer support strategy. Here are some elements of this strategy:

For your strategy training your customer service team in order to maintain consistency and fairness when processing requests.

There is a common questionThe question answering page can answer common questions related to purchasing and order tracking.

重要的是要注意，即使有最好的客户服务计划，有时也会出现问题，客户可能会有糟糕的购买体验——包裹被延迟、发送到错误的地址、 Damage when you arrive. If your customers have a bad experience, you have the opportunity to reverse this experience by quickly correction.

Conversio can be configured to process a large number of customer support and follow -up cases. Read more information about preparing for returns after the holidays.

3. After personalized purchases

Experian’s research shows that the transaction rate of personalized emails has increased by 6 times. Follow customer orders in your e -commerce system to customize and personalize emails you sent to them after purchasing. There are some examples here: Sending a special discount on a special discount (you need to record their birthday during the account registration process). Commemorate other milestones, such as celebrating with you as a customer for one year and providing special discounts.

Thanks to them, thank you for your business to your business, and include benefits such as extra points obtained in your loyalty plan.

Add FOMO for Woocommerce to your store to inform your online store shoppers to check the products and other functions purchased by others.

More than 5,000 stores use FOMO to create social certification and increase conversion!

4. Attracting existing customers through loyalty and reward plans It is confirmed that the cost of obtaining new customers is 5-10 times higher than the cost of retaining existing customers. Moreover, the possibility of existing customers trying to try new products by 50%and cost increases by 31%. The loyalty plan is a good way to retain existing customers. The loyalty plan is a plan to provide rewards to frequent customers in some form. Square Pay/POS provides a loyalty plan for integration with Woocommerce

Please make them as simple 123]There is a dedicated login page of a loyalty plan on your website, explaining the benefits of how to join and gain.

Make your plan based on earning points instead of discounts.

Use the level system to reward the original loyalty and increase the purchase volume.

Promote the plan on social media.

Example of excellent loyalty plan:

• nektar JUICE BAR LOYALTY application, you can get a reward for free menu items.
• Every time you shop, Nordstrom Rewards provides rewards.
• Starbucks Rewards makes things simpler

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Purchasing up to free drinks and food.

Ulta Beauty’s Ultamate RWARDS provides points for the purchase of store products. The plan also includes benefits such as being invited to participate in exclusive store activities.

For this, please check the points and rewards of WooCommerce and the expansion of smart coupons, or if you use Square to make more information about its built -in loyalty plan. Conclusion: Strive for the end -to -end e -commerce customer trip You hope your customers have a good experience in shopping and interaction with you. Ideally, they are eager to interact with your brand and look forward to receiving your letter. Create a customer as a lifetime goal! The strategy in this article will definitely help you achieve this goal.

进一步阅读：

[123 ] Four methods of identifying and encouraging rituals in the customer journey

Use WoOOCOMMERCE and Square to establish omni -channel business

Seven Woocommerce expansion provided by more loyal customers

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