We all have to eat. But this is not a very inspiring starting point for breakfast, lunch or dinner.
The mission of a passionate gourmet team in Berlin is to solve our crazy and busy life that pushes us to the food contradictions -but gently rely on the current situation of German grocery stores to rely on supermarkets and processing foods. Transition
to have food in daily life of craftsmen .
Gegessen Wird Immer brought handmade food back to the daily life of German diners.
Read the story of how Gegessen Wird Immer grows into a prosperous and whole -hearted online company. The company is opening up a fresh farm in Germany, providing fresh and high -quality agricultural products to the family and the office through WooCommerce. Essence
Gegessen Wird Immer team, happy people.
Starting point, background, mission, and name to be reminded The actual meaning is \”you always have to eat.\” The co -founder Friedric explained that the reason why they chose it rather than a simpler (shorter) name was because they wanted to stimulate people’s thinking from the beginning.
The basic concept ] Instead of doing things afterwards, put it aside at the end of the office. What are you eating, who eats with, when do you eat? The vision of incorporating the company’s name is to make people think about whether they are eating attentive. Friederike, Beatrice, and Philipp founded Deinbiogarten.de in 2011, and developed into Gegessen Wird Immer in May 2015.
The three founders have rich experience in entrepreneurial, marketing, purchasing and e -commerce. Their cooperation started in August 2011, when they opened an organic fruit and vegetable shop Deinbiogarten.de , they have been operating for four years.
This store has done a good job, but Philipp, Beatrice and Friederike realize that there are many people who are many people. The lack of correct authentication of amazing products cannot be listed in their product series (as defined at the time). There are some strictest food certification laws in Germany -this is a good thing, but it is a challenge for small batch producers:
Some manufacturers are too small to buy labels, which can not afford labels. They may have only one small team of two people who have no time to handle all documents. — Friederike TSChacksch, co -founder In view of Germany (and even the world), it has a large number of biology, organic and other food certifications, and shopping in unaware of unknown supermarkets may be overwhelmed. It is difficult to know what the real quality is, and it is difficult to break the different levels of organicity.
Identifying what is \”healthy\” food, and what is not \”healthy\” food may be a technique. Gegessen Wird Immer aims to make it easier.
A new idea formed:
Create a brand and store that people will trust, and even surpass authentication and labels
, where they can shop confidently, and regardless of them, regardless of their their The address can get delicious food.
Why does the cheese in summer and winter different taste? Why don’t we eat goat cheese in winter? These are things that do not scratch the surface when choosing between the fluorescent lamp in the aisle, but the Gegessen Wird Immer directly solves the problem.
Mission: \” The food carefully made by the craftsman will be brought back to the daily life of as many people as possible.\” These seem to look very like good to eat.
The importance of selecting allocation methods and winning trust
A choice is to open a beautiful physical store in all major cities, but Gegessen Wird Immer Hope to make it to make Manual dietary democratization (under the condition of budget permission).
In large cities, people have the opportunity to go to the market and store, where there are very good products, But there is no chance in the countryside.Everything that can be found is a huge discount supermarket.
We want to use our e -commerce store to deliver goods to everyone (remote areas or cities) in each region so that everyone can have the opportunity to experience food. The Internet has created a platform that everyone can access, so that everyone has an equal opportunity to buy.
The staple food always needs a supermarket -Gegessen Wird Immer does not sell toilet paper -but for for for toilet paper Special items, snacks, luxury and more exquisite things, their pages are open.
Laundry powder is not their expertise, but there are many foods. At this stage, there are not many companies trying to e -commerce by hand in Germany. Friederike explained that the Germans use new technologies slowly and still lack trust in online ordering food. They need to build their own business from scratch and win the trust of people at the other end of the Internet
. They do this by maintaining transparent, convincing information, and careful selection of high -quality products and manufacturers.
Only the highest quality: select the manufacturer and make a team tasting
the first quality. We proved this with our daily use. We understand all the information of the producers, they understand us, we understand their ingredients and working methods.
Gegessen Wird Immer was very cautious. There are many conversations, most of the negotiations are \”old handshake business\”. They ensure the consistent ideas, and then
All products are checked and tested by internal teams,
including food scientists and graduate planting people.
The next stage is the taste test of the entire team at a weekly party. Great wine, but was rejected by the team? go out. Gegessen Wird Immer HQ is undergoing a blocking test.
They work hard
Create contact with producers
: Everyone has a page on the website with photos, stories, and even a map of the source of product sources. They seek honest enthusiasm and curiosity, high quality and environmental awareness, which means that manufacturers will never increase the number at the expense of quality.
This is like showing and telling. We show and let customers see and decide to the testers. This is not like buying Nike shoes. People first need to trust before they buy it. They don’t know Ms. Jam, but we know.
Each producer has a special page, telling Their story also brings customers into the origin of the product.
Continuous relationship management and making banana jam
The relationship with the producer has been continuing, dialogue every week or two weeks . Unlike other industries that are purchased once or twice a year, changes and changes every day. \”Why do you make the last bread like that? It’s more difficult than before.\” We kept very close contact. Sometimes good products are no longer available. For us, it is really important not to throw away or order too much. We use almost everything, we don’t sell things for the team lunch!
Gegessen Wird Immer does not engage in the consignment business, so the risk is their, not the producer. They plan to purchase and store products in the warehouses of Berlin every week to predict demand as accurate as possible. When there are marketing activities or bloggers, potential peaks need to be considered.
Today I used 16 asparagus last week to make Italian meals for 16 people. We will never throw things away. We get more than two tons of fruits a week, and we will not throw away anything.
Team lunch!
In the process of seeking to abandon the minimum, they also began to consider re -use excess fruits and vegetables in new cooperative products. Recently, they cooperated with a cafe in Berlin. They made the best ice cream, banana bread and fresh fruit juice in the city with mature fruits. What the Gegessen Wird Immer learned is Seeing the smoke and mirror of marketing :
You know some producers, think they are good, and then consciousness The product is not good. It is easy to draw an unreal picture. Are they enthusiastic? If not, why do they do what they are doing?
Create trust with your store
Gegessen Wird Immer team has invested a lot of energy to create an online image of friendly, open, information enrichment, and trust. What do you need to do?
Focus on customer service
Email is gegessenen Important feedback cycle of Wird Immer. Although old customers will contact before buying, new customers often contact after -sales and ask what they want to do. If someone calls, even if they are unhappy, Gegessen Wird Immer will think this is good- This helps them improve their delivery and services
.
Sometimes customers make good ideas, and sometimes they complain and help us improve. Create a blog to educate your customers
This business was established around a huge theme! Everyone in the team shoulder the mission. Their blog is where they can surpass basic product information and provide more details, recipes, inspiration and education.
For example, on their blog, you can learn how to make cinnamon rolls, find recipes for lentil soup, or get a prompt to get pumpkin.
Create a detailed and beautiful product page [ 123]
Many e -commerce store owners have adopted less routes on their product pages, but in this store, you will find some of the longest descriptions you have ever seen. It is effective.
This is not for SEO, but for interest -because Gegessen Wird Immer knows that their customers are interested
. Can you frozen products? Why can’t bananas be side by side? We like they choose to do more on their product pages.
In an ordinary supermarket, you will get a small shelf and an inventory model. [For us] This is not a dummy showing eggs. It is the person who really lives with the hen.
Moreover, the image is absolutely beautiful. They filmed internally and captured the freshness and vitality of fresh food. All product photos are taken inside to ensure the image quality of the entire websiteEssence
We want to seize the opportunities of digitalization and let producers and consumers meet again -even if they sometimes separate hundreds of kilometers. There are 20,000 products in a supermarket. How to show the producers?
three suggestions to the ambitious e -commerce startup
] The final suggestions were given to us directly by Friedric, Bi Atris, and Philip:
Create a team involving and personally participating in your product . The team likes food and is eating all day.There is a good plan, but
Think about Plan B
. If you realize what you are doing currently, you may not be the best idea, please don’t persist in planning A.
willing to roll every day . I believe you will succeed, but you must know that it may not be completed as you plan. The enthusiasm for food and customer experience made this store shine We love the enthusiasm and concept of promoting this fresh online food business.
Integrity is really shining, we are not surprised by their sweeping Germany
.
In fact, when I attended our WOO team party in Berlin in July, I saw a box in the store window:
Wootrip in Berlin in Berlin I found some boxes in a coffee shop, and these boxes may have just sent some very delicious things.
Will you switch to online shopping? Are you already? Chat with us in the comments.
Thank you for reading -if you happen to live in Germany, you must go to this store to see
Related reading:
[ 123] Online food stores need to be good at pages
Gegessen Wird Immer brought handmade food back to the daily life of German diners.
Gegessen Wird Immer team, happy people.
But there is no chance in the countryside
the first quality. We proved this with our daily use. We understand all the information of the producers, they understand us, we understand their ingredients and working methods.
. The team likes food and is eating all day.