Once the shopker determines a product and adds it to their shopping cart, they The first idea is \”Great, now I can checkout!\”
At the same stage,
Your The first idea may be \”Wait, don’t go! You I haven’t even seen my things! \”
Inspiring customers to buy additional products is a challenge, but it is not necessary . Many suggestions for WooCommerce, Sales and Binding Products for Sales and Binding products make it easier for shopping to show other content they should consider -and help you get more benefits from each sales.
Let’s explore the best way to add three types to the purchase of customers, from cross -sales to group to bundling sales.
The flexibility of woocommerce means that you can pack and promote products in various ways
We are proud of the flexibility of our platform. One of the things we like the cooperation behind Woocommerce most is that it creates a large number of
choice for almost anything -the same is true in additional sales.
As shown in this page in our document, you can pack it in a variety of unique ways And promote products. We will not blame you to be confused about this list (sometimes we even question the best solution). But one of the best ways to find out the goal is
Considering what you are trying to do
. If your goal is to allow shopping users who are considering a single product to buy two (or more), you can delete several options from this list. What you mainly want to find is
before or during the decision -making process
Suggestion (but not forced) additional products to solution . Fortunately, we have some. And many of them are built -in Woocommerce, so you can start using them and increase sales without spending a penny.
In this article, we will focus on three types of strategies:
cross -selling, product bundling and grouping products
. Continue reading to understand when and how to use and how to use it.
Why do you want to use cross -sales
Cross -sales is
Products promoted in the shopping cart based on the newly added products
. The cross -selling function in Woocommerce is available, so you can set them immediately after creating some products.
Example of cross -selling to shoppers -these two shirts are recommended according to the items in the shopping cart. You can set cross -selling for the product in WooCommerce, the method is to transfer to the \”Link Product\” tab, and then search for one or more species you want to add the product to the shopping cart when you add the product to the shopping cart. The name of the product.
When you have the data of the goods or customers that customers tend to buy together, it is best to use cross -selling
. For example, if you sell your shoes, you may know that the buyers who buy a pair of shoelaces tend to use the same replacement of shoelaces, or seem to like similar colors of similar shoelaces. By using cross -selling, you can use what you already know to sell more and show more products that they may be interested in -and buy them from your store Doing this in itself is a big step in itself.
\”If you want this pair Want this. \”Cross -sales uses the data you already have to help you sell more products that customers like.
One thing to pay attention to when cross -sales needs to be paid attention to: If you have no data to support the product recommended in the shopping cart, then this strategy may not greatly increase your sales [[ 123].
For this reason, those who run new stores may find one of the following two options is a better choice.
When the product package is the most appropriate time
Product Bundles is an extension we often recommend, because it has the potential to make money: products bundled at discounted prices seem to be attractive to shoppers. Force,
they usually cause customers to buy other products they may not consider
.
The flexibility of Product Bundles makes it so attractive. Unlike cross -sales, it is recommended to be proposed from the outside of the shopping cart -but in many cases, this is a better time.
For example, it is assumed that the shopper is considering buying two new bath towels. They may search and find that a single towel is $ 10 … or they can spend $ 25 to buy a bundle of two towels, a towel and a towel. You can also recommend binding bags from the product page. Therefore, if the customer wants to buy multiple towels of the same color, they may view related products (like cross -selling, these products are set in the \”Link Products\” tab) and spy at a set of four towels at a discount price.
The bundle package is very flexible. You can recommend it to the shopper or display it in search on the product page, and – if you discount -can help you increase sales.
The key to success binding is usually discount, or at least a certain perception value. In the example we give above, customers may be willing to pay $ 25 for four products instead of $ 20 products -even if they do not \”need\” hand towels and towels -because they think these two additional objects It is worth $ 5.
You can also consider this from the perspective of digital music. Singles are usually sold at a price of $ 1, but you can purchase a complete album including 10-15 first tracks at a price of $ 8 or $ 9. This is a typical example of bundling to allow you to buy more products -you may not even realize this. Let’s continue to discuss another option, you may find that it is useful to put more products in a shopping cart.
Advanced suggestions for group products
Finally, let us explore the group product. Like cross -selling, you can group the product in Woocommerce without any additional components or extensions. This allows shoppers
to add a variety of products within the range of your definition to their shopping carts
.
These products
No need to buy in groups -customers can still buy separately. But the idea here is to establish a group so that you have better opportunities to sell more products.
The first step here is to determine which single product you think is most suitable for use together. For example, you may want to allow shoppers to buy multiple paper cups at a time instead of buying alone. The group product allows you to pack a single and simple product inTogether -and encourage buying more products at a time. When you can get a complete box, why buy a cake?
You will set up a group product first, and then set the sub -product that belongs to it (if they do not exist). Sub -products need to be combined so that they can appear on the same page.
It is easy to link your group project to linking together.
After the creation group, the shopper can choose the product they want to add to the shopping cart from the group
, whether it is all, part or not added. Therefore, if you set a group of paper cup cakes for each taste, customers can choose two types of flavors, one of the other taste, and the other five types of taste … or each taste One.
Sell with WP has a great tutorial on group products, which helps understand them and and The difference between bundle bags and when you may want to use them. Which one is most suitable for you? Consider what your store needs As we mentioned at the beginning of this article, determine which additional sales method is most suitable for your store may be a bit confusing. But , if you consider your own needs , you can make more choices easier.
You must want to sell more products. But your goal is because your customers have not seen everything you provide? If this is the case, cross -sales may be the most suitable, because when they are already interested in buying from you, they will help you get more products in front of customers.
On the other hand, if your shoppers seem to know what you sell, but you only buy a few -such as two towels or a pair of glasses -you can use a bundle bag to encourage them Spend more money, and give them a lot of money at the same time.
Use woocommerce and its extension to effectively promote your product
with it with it ——You can recommend products to customers in three different ways. Between cross -sales and product pages in the shopping cart, These strategies will enable you to increase sales by using existing things … That is, a great product! Are there any questions about the difference between cross -sales, bundled sales or group products? Or do you think of this topic yourself? We are glad to receive you in the commentsLetter.
Recommended reading:
How to bundle the product with woocommerce and its extension
Online \”packaging\” products of \”packing\” productsDifferent methods
One thing to pay attention to when cross -sales needs to be paid attention to:
The key to success binding is usually discount
