Everyone wants to have a sense of belonging. This is a strong desire that can promote the formation of human behavior and friendship … how do people even make a purchase decision.
Providing membership qualifications on your online store or website will trigger the same belonging desire -to become a member of the exclusive art department and obtain the privileges and benefits of internal personnel. But providing (or sales) membership qualifications are not as easy as providing them -some techniques can make them truly desirable.
If you are interested in adding membership qualifications to existing websites, or are considering establishing a new store with a member qualification model, the prompts in this article will help you persuade more customers to register [123 123 [123 ], Whether you are a rookie or an e -commerce master.
From clear interests to fair pricing to membership rewards, you can ensure the success of members through all the following methods.
First focus on potential members -instead of you
Any potential member will ask The first question is
\”What is the benefit of me?\”
Member qualifications may sometimes be a tricky sales. Even in the physical store, you register a \”club card\” and get special discounts, customers will think that this is a trap. \”You are going to sell my information, right?\” They asked. Or \”Do you want to send a spam to my email?\”
benefit the attention from the joining of new members, and focus on
How about how to do Benefiting. The visitors of your plan should be encouraged, excited, and eager to register -instead of wanting to know \”What can I get from it?\” Or \” What can they get from it?\” The visitors of your website should feel inspired, energetic, and forced to become a member -no strange thinking skills.
How does this play a role in real life? Check the page to buy the Costco Gold Star qualification online. You need members to shop at one of their stores, which is the price of $ 55 per year. But this is what it brings you everything .
Okay, that is, \”the highest quality product and excellent membership service\”.
Compare it with the membership of the Sam Member Club. You can choose three choices at different prices. Each choice has different benefits, but they
123] It provides you more than just member qualifications.
The scope of welfare from cash returns and instant discounts to their own pharmacies and tires and car centers saved.
If you have to make a choice between members of these stores, assuming that they have the same pricing and goods, you will think Your own interests (that is, profit)?
Do not knock Costco, but your member page No should be like them. This is not motivated, and it is not exciting to potential members at all. Moreover, as you are about to learn, if you haven’t heard of Costco, you may not know what you will get from it!
Provide a sufficient reason for the potential member
People from such physical clubs are recommended by friends or family members. So this may explain why this copy is so boring:
Really, it is really boring. Through the membership options on your website or online store, there are still opportunity
Recommended new customers by friends (through social media) or family members (passed through mouth) … but this is a lower opportunity.
Therefore, this means that your website should provide a lot of excellent reasons for potential members, rather than simply assumed that they will be interested in from the beginning.
A potential member may be on the fence. They might think of \”Is this for me? Can you really help me?\” Your work (more accurately, the
work of your
website) is to persuade them to take action.
You can do this through the following ways:
First of all, there must be real benefits . \”Being a member of our club\” is not enough to inspire someone to pay, and may even register an email or get a \”free\” card.
List membership in one placeGood benefits . Looking back on the example of the Sam Club above -see how welfare is written in a easy -to -read chart in a pure text? This is the clarity you need.
If you need more details,
Please create a separate page or place for residence . If your members get special discounts or rewards for purchasing or other activities, please expand the separate pages on your initial chart or \”Member Welfare\” page.
Add convincing content, such as recommendation, quotes or membership photos , even if you have to do this further. You can make your member qualifications real and better.
If you need to pay for registration,
allow customers to ask you easily and get the answer
. Place the contact form on the page, or link to your Twitter account. If you are willing, you can even add common questions. The approachable people can help reduce fear and let the potential members get rid of \”but it cost money!\” The hump.
Fully consider your pricing and level
For some websites, it is enough to provide a simple member qualification -that is, you are either a member or not. You pay for the honor of the club, or you do not pay.
However, for others, their products or services require more complexity. Maybe you need multiple layers because only some subscribers can access higher -level software. Alternatively, different payment plans may unlock special member exclusive products, discounts or services. No matter what the reasons behind your structure , you must consider clearly before it is in place . Similarly, before the introduction of any new level or pricing option, asked yourself, \”Is this really necessary?\”
Before the final change.
Before adding multiple options -there may be too much price to choose from -consider what your members really need.
Decision paralysis is true. Take the shopper to a few sofas to choose from, and they may find the favorite. Take them to a store with hundreds of sofas. They are likely to raise my hand two hours later and say, \”I don’t care, let’s sit on the floor!\” (I may speak according to the experience here.) [ 123]
There are too many choices Customers may at all difficult to make
. Therefore, if you can restrict your choice in the plan that \”must\” instead of a single potential buyer once required, then you are more likely to win new members.
This means:
Eliminate or combine too similar plans (if the only difference is the price or one or two functions, there is no need to [123 ] New options
Unless you have sufficient reasons, do not introduce new member levels or pricing options -P. For example. Your new \”Gold\” level member can get incredible discounts, free products or other honorary honors
If you cancel a cheaper plan, you will Grandfather booking households increase a level -Don’t be greedy for just because of your change of mind
Regularly reward members-Email is not
Once asked to be required Become a member or join the registration screen like this?
I really like avocado sauce, but I hate the restaurants I email me every day, so … difficult decisions.
If you are creating a member website or adding a member qualification to the store, you want the registered person to feel good about belonging. You want them to spend money with you, excited about their membership qualifications, and may even tell their friends!
But things are:
Email is not award
. As an enterprise, this is beneficial to you , but even if you occasionally send discounts and coupons, you will not really provide anything you can’t get (probably) just register your conventional email list Essence Similarly, as we mentioned above,
Your members should get rich benefits in exchange for their time, attention and money
. Otherwise, why first provide membership qualifications? So cut off \”email and discount!\” And provide people that really want . I don’t know what to provide?
Ask
: At the beginning of the inquiry \”What kind of benefits do you want to exchange for membership?\” Previously Send an email or publish a tweet/Facebook update. Boom, instant feedback. Custom you content -this is also suitableFor non -member
The last suggestion to those who start to establish a member website: Do not ignore all aspects of the website to attract members.
When we think of membership qualifications, most of us will think , Or to provide discounts or special discounts. You can also create a store that limits
content -for example, only providing e -books to paid members, and even software of each member level.
But using Woocommerce member qualifications, you can further these restrictions, restrict the specific part of your website or store according to the member status,
and
on the same page to the same page to the direction of the same page to the direction of the same page. Members and non -member display custom content .
For example, you can hide the content of the non -members of your sports club, but place a trailer at its location so that they know it is available … if they only register.
This may come in handy: assuming that you sell the membership of the physical sports club online. You write information on your membership about fitness and starting new exercise or exercise for your members. Using the expansion program, you can limit these guidelines so that only (login) members can see them.
But you will want to attract non -member registration, right? Therefore, it is not simply creating link 404 for non -member members, you can keep them effective, but the customized \”this content is only applicable to the member of our sports club\” news, which includes links to your member page. The page will display the content.
I’m sorry, only members!
or You can even package most of your articles in the short code, allowing non -members to read part of them … but not all. Once again, the \”only members can read these\” at the deadline show and call for action.
or You can set the probation period so that non -members can try your club and read your content, but if they do not pay or register a complete plan, access will expire automatically. As you can see, there are many options worth using your website!
Read more information about the use of Woocommerce subscription restrictions on members and non -member content.
Use these techniques to get more members A successful member website may be a tricky thingEssenceYou need to dig a sense of belonging, but don’t provide too much choice.You need to provide incentives, but provide correct incentives.oops.
Our last suggestion:
Don’t think too much
.If your product or service is sound, then your member plan will be the same.Just use our expansion skills to add a little trick to your website, you will be very successful.
Are there any questions about establishing a member website or plan?Or do you want to share your own prompts?We are happy to receive your letter -please leave a message below and comment on you.
How does this play a role in real life? Check the page to buy the Costco Gold Star qualification online. You need members to shop at one of their stores, which is the price of $ 55 per year. But this is what it brings you
Compare it with the membership of the Sam Member Club. You can choose three choices at different prices. Each choice has different benefits, but they
People from such physical clubs are recommended by friends or family members. So this may explain why this copy is so boring:
I really like avocado sauce, but I hate the restaurants I email me every day, so … difficult decisions.
