There are many factors that the shoppers decided to buy one of your products. They will want to know whether it meets their needs, they will check whether its price is reasonable, they will check the comments … you understand.
For some products, potential customers are not only considering demand, price and social identity. They also look for things such as easy to assemble, long -term availability, and creating potential.
How do you convey these factors to shoppers? Of course, you can add more details to the copy. But sometimes, the best way to show your product function is to add useful explanatory resources that can be viewed or ed .
Today, we will show you how to create product resources so that your visitors are more motivated to buy from you. Interested in? let’s start.
Why and when your product may require resources
Not every product page needs resources. If you sell coffee cups or T -shirts, such as unknown products, providing able PDFs or Guide links may be more distracted rather than help.
However, if the goods you sell are slightly more complicated, such as the furniture you need to assemble, or how much is there The wall decoration that may be configured, even a cosmetics that can be applied for a while …
Then You are on the right road.
Resources can help customers overcome the learning curve and have more confidence in how they use your product. For potential buyers, resources can make them decide to buy and make them trust your products more and how it helps them.
Is there a project that needs to be gradually constructed? Or the product that needs a little explanation? able resources can solve all problems.If you any or all products, you may need PDF, instruction manual, guideline or video and other resources:
There is a multi -step assembly process of
- Multi -step assembly process
- There are complicated instructions for correct use
- Over time, it is expected or established A large number of common questions answers
- ]
- , but it may only be used under guidance (such as basic furniture, wall decoration, and even some cosmetics)
- , but it is easy to understand in video or guide
Can be successfully used in multiple different ways
poor shooting
If these standards are applicable to any product sold in your store, let’s continue to see how you make a visitor’s considering resources.
The first step: Consider the content you already contain or want to include in your product [ 123] One of the easiest ways you can (or should) create for your product page is
Check the content you already contained in the product delivery or
.
Are your manual tools come with a manual? There are resources. Have you created a operating guide for installing computer components? That is a resource. Add to your box or any other document already in your store can also be resources.
Sometimes you don’t need to create resources, just convert them into a digital version.
Another thing to consider is:According to your situation, you may not need to create anything new -just put it in your store, everyone can see it, not just paying customers.
Considering any additional information that helps promote sales If you have not yet created Any resources in the resource or desire can start from scratch. First of all, sit down Think about any information you can provide to shoppers, this information may increase their interest in
your product.
Generally, you will look for
to help potential customers overcome the resources of fear, opposition or worry . So think about it:
How to make the complex process (such as assembly) look very simple , may How to use , application, operation, storage, etc.
- Prove The product is effective, better than another solution or a more wise choice than similar products
- You are veryYou can think of the problems that the store’s visitors may ask -these can provide you with some good clues, so that you can understand which resources can help them have confidence in buying. Considering the way to change the product to view the product
- Some of your products may have multiple uses. For example, wallpapers are most likely to be affixed to the wall … but it can also be used to arrange cabinets or bookshelves, as wall art in the frame, and even as packaging paper or clipboard paper.
However, your shoppers will not always consider these potential uses by themselves. Therefore,
, the resources you add may help them open their eyes to see other possibilities, and it is more likely to buy . Wallpaper is just one of them. You may even find another toy with a building block or a child -like toy. A toolkit may contain a description of building a thing … but showing the shoppers how they build multiple things, and suddenly their perception has changed from \”one -time\” to \”a few hours of fun\”.
Your product may be realized more than your shopkeeper. Show them the possibilities, give them some examples, and then watch them thrive.
Considering this, if any of your products have multi -purpose (such as building blocks) or project potential (along the wallpaper line), You may find that the creation can be ed, printed can be printed. Even video resources to show how to get more items .
If the shopker can immediately see the product expansion potential, then their purchase decision may be much easier. It may even encourage other projects or interesting purposes, and then you can use it as a case study or highlight the inspiration of future customers!
A simple, clean and easy -to -access document
Now you have understood You can benefit from the types of resources that are beneficial to the store, The following are some techniques you can use when creating these resources : to ensure that the documents you add are easy to access access to access Whether you want to be ed, viewed on the page, or watch in different places (such as YouTube video). Shoppers do not have to register or skip the hoop to get them.
Ideally, you will have brand resources that match the color, logo and other colors of your store
. In this way, if the customer keeps one and thinksKnow where they get it in the future -maybe to buy it again -they can easily find you again. If possible, Please cooperate with the designer to ensure that your work is simple, Clean and visual attractive
. Even your product manual should look good.
- No designer? You can always use the built -in theme contained in each application to create PDF through PowerPoint or Keynote.
- You can use online design resources such as Canva Create an image, chart or other single -page items in a few minutes.
- Are there any existing blog articles, links or other related resources? Also link to them
- Don’t forget any unable to the resource you might have created . We mean the links about your product’s blog articles, the links to other websites about the information on the products you sell, or even the tutorial videos of multiple projects you produce.
Finally,
If you are willing Significance, just add them to the link in the project description. For example, such as \”see how a customer uses this product!\”. Just have a link to the blog post (although we recommend a bit more skillful to this copy).
On the other hand, if you introduce a project that uses your product in the blog, create videos containing multiple projects, or create resources located in other locations on your website, please to ensure that its link return Including
. After all, you never know whether the visitor will first log in to the page.
A bad example in the previous online directory of IKEA, listed some related projects in this \”how to design your room\” photo … but not all … And there is no link to any one. oops!
There is a good example in the e -commerce research of Smashing Magazine to illustrate how this happened. We have quoted the study in the past. IKEA showed a coordinated product without links in its online directory, which led to a huge sense of frustration and was eventually abandoned:
I want the sofa table, \”he said, hovering the mouse on the table in the picture and right -click.
He smiled desperately and continued:\” I think I want to Want this. What should I do? I want this [pointing at the table]. \” […] After searching the form, the theme finally gave up the website.
The lesson learned here: It is recommended how to use your product to design their products to design them their products The room or house, and you give them a directory to browse online, but Don’t let them search for everything, this is really good! How to add resources to your resources to your Product page Now you already have some ideas for useful product resources, it is time to implement them in place. You can use two methods to add them to your product page: extension or manual manual Link. If you use Woocommerce, Product document expansion is everything you need to the can be ed seamlessly to any product page . This extension adds a new \”product product The document tab can be filled in just a moment, and multiple items can be added to any given page.
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Understand the behind -the -scenes operation of the product expansion.
Do not use woocommerce, or want to avoid installing another extension? Add resources like upload the file upload the file Go to the folder on the FTP and link them to them, and add a little html to the product description.
Make your shopker confidently buy the resources you need from you Added resources to your product page allows your shoppers to immediately trust and confidence in your store and the goods you sell . Whether you choose to add a manual, guide or creative resources (such as decoration (such as decoration Or style and creativity), your customers will definitely thank you for your additional efforts. Are there any questions about creating or adding available resources to your online store? Or what can we share with your own ideas? I have been listening -I welcome you to add your comments below.
