What are the best practices of non -profit organizations in the website, donation and online world? Although the donation time, money, or commodities have been regarded as pure offline behaviors for non -profit organizations, online donations are steadily rising. A survey found that in top non -profit organizations, Internet donations increased by 13%from 2013 to 2014.
Although this may not look much, given that your overall donation may rarely come from online donors, You can take some measures to improve the effectiveness of the website and the overall fundraising of the website and the overall fundraising Activity.
Whether you are already using WooCommerce to provide motivation for your NPO website, or just start and run it, you can apply some best practices to turn it into a fundraising machine.
The following is the content we recommend for your non -profit organization, from raising funds to keeping in touch with donors.
Create an easy -to -use donation system
Your NPO website, whether you already have or created it, there are two different ones, there are two different ones, there are two different ones, there are two different ones. Objective:
Inform and educate potential donors
Your mission And/or your organization, and
Collect online donations
.
It is very likely that you can recite your mission, the purpose of the organization, and all other logistics details. Therefore, solving the first purpose only needs to write them on different pages. But the purpose #2 may be a bit tricky.
It may be difficult to collect support for your organization, but you can do it with the correct tool.
Donors may avoid unfamiliar and foreign donation tools
, because they will immediately cause people to worry about the legitimacy or charges of NPO. In addition, some third -party tools may be a bit awkward, causing donors to skip the hoop to send their gifts. The following is two relatively simple methods you can use Woocommerce to receive donations online.
Donation using variable products and one -page checkout
One way you can receive donations directly on your website is
SettingsThe non -transport \”product\” displayed on the checkout page
. For donors, it looks like a \”donation\” page, but it is actually some clever use of the variable product of Woocommerce and One Page Checkout extension.
This may sound a bit complicated, so let us review how it works.
One Page Checkout extension allows you to use your selected text and checkout layout to build a custom login page
. On this page, you can embed the \”product\” you are selling -that is, donations -donors can add them to their shopping cart and checkout without leaving the page or your website.
A page of the page with some demonstration data.
There are several different options for this extension to display one or more products, one of which is called \”a single product template for variable products\”. This allows the shopper to choose changes from the drop -down menu, just like they choose the color for T -shirts.
The variable added to the product will be displayed as the option on the \”single page checkout\” page.
Do you see where we are going?
The steps to be followed here are as follows: Create a product
For you Each preset donation amount displayed on time adds variants
(for example, $ 10, $ 20, $ 50 …) Make sure that the variant is marked as virtual
, so No size is required, nor will it be marked as transportation.
Use a short code to add your product to the One Page Checkout login page
, and attach any other text, appeal words or images you might need Intersection
For more information about how to complete this operation, please check the One Page Checkout document here. Or just leave a message in the comments, let us know how we can help.
Use name your price to receive donations and salesProducts (if you are willing) Some non -profit organizations are already using Woocommerce, but this is to sell products to support their organization. Perhaps their SPCA T -shirt, or their upcoming silent auction lottery vouchers. Online donations and e -commerce may sound tricky, but it is absolutely feasible.
We found that a method of achieving this purpose is to use the name your price extension and a small field text magic.
For beginners, you need to change these fields to \”donation amount\” and other content.
The first thing to do is: After installing the name your price, you need to access the setting screen to modify the default text string displayed on the product page that enables it. If you open the box, you will see what such as \”adding to shopping carts\” and \”recommended price\”, which is meaningless for donations.
You can start working now. The idea here is to create a product page, allowing donors to donate Donation to set your own price instead of the physical . Therefore, it is very similar to other methods shared above. You need to create a virtual product that does not ship, and then apply the name your price to it.
Select the \”Virtual\” box, and then \”name your price\”.
Set some copies of the donor on your product page, add one or two pictures, and then it is fine -you have obtained you can add it to the real product Donation. Jie, right?
Of course, you do n’t have to without using the name your price when selling physical products. It can also be used as an independent option!
Add the donation button to each page
Once you have the ability to accept donations, you need to ensure that potential donors have the motivation to donate to you. You can participate by adding a convincing appeal on the page, but another good idea is to add the \”Donation\” button as much as possible
.
These donation buttons should be directly linked to your donation page. This makes those who are interested in your career and want to contribute to it can be easily visited.Don’t let them jump the circle -once they click the button, they should go to the competition. As for the key points of adding these buttons, there are some ideas here: Your homepage —— Consider making a large \”donation\” call -appeal term , Part, even a huge button, match the visually matching with your small buttons
The side bar of your blog
, if you have
On any news or activity page , because this can inspire those who cannot help you still contribute (about more information, see below for)
If you happen to sell any any sale Product,
Please in the shopping cart
Of course, Do not forget to be outside your website
contains links to your donation page
-For example, in your social media resume, in your email, in the external content you might be written for others, and so on.
Including news, update or activity calendar
So far, we have discussed so far Most of the content involves using Woocommerce to collect donations from those who may not have the opportunity to personally help your non -profit organization or can only contribute economically.
Of course, you also need to consider how to cater to those who can help those to provide help in other ways. You may have thought of some basic things -enter your address on the website and the \”way you can help\” page, add a contact form, and you understand. What else is there? There is another thing to do: Actively communicate what you are doing and how the community participate in
. There may be several forms, but the most common is:
list the online calendar you are holding or participating
similar to the above [ 123] The event schedule
A blog you talk about/show what you have recently done
Social media update , very It may be Facebook
A \”News\” page. Visitors can quickly understand what you are doing or always do in it
I want to take the calendar route ? You can use a few free WordPress plug -in to add directly through your website’s instrument boardAnd management calendar. Event calendar plug -in is one of them.
Event calendar plug -in is running. Each event on this example points to a separate page containing more information.
Adding calendar or activity schedule can encourage local donors or volunteers to interact with you , and you can even see more people you need to help from now Donation. Similarly, what you have done in on a blog or through social updates can encourage more volunteers to help, especially if they like what they see. As they say, the evidence is in the pudding -if you show your influence, more donors may come to knock on the door. Provide your supporters with links to keep participation
Is your non -profit organization already using social media? Do you start any email activities or start the exterior plan to attract traffic through the content published on other websites? If you spend precious time and energy to promote your non -profit organization, then you may collect at least some supporters in the process. But to keep these supporters interested -and turn the donor or interesting visitors to
supporters -you need to keep them participating.
One of the best ways to do this is
Put your website with you with you Any other activities that are running may be linked
. This may mean:
Link to your social media information
Provide visible \”Register Our Email\” option , Even select this box in advance on the donation page Create a page, you can link to any newly released article about your non -profit organization in it An article written by someone
Embedded in the media , such as your Flickr photo stream, your YouTube video, etc.
If your non -profit organization scale is relatively compared Small or growing, and you have no other activities, please don’t worry. You can add these projects at any time in the future.
Just make sure you connect everything you do , so that you will not miss the opportunity to let your community understand the latest situation [1twenty three].
Check your website’s mobile device friendship
Finally, it is best to remember that more and more potential donors will visit your website on the journey . This makes your WOOCOMMERCE website use the theme suitable for mobile devices and the functions that are also suitable for mobile devices.
Another thing to remember is that Google now thinks The appearance in search and query is important. Therefore, if you are only friendly to the desktop, then people looking for \”Austin Nonprofit\” may not find you in all the results on the first page.
A website that is suitable for mobile devices is essential for everyone (from potential donors to volunteers).
Good news: All of our WOOCOMMERCE theme, including our free Storefront theme, uses a response design, so the box is friendly to mobile devices. Therefore, if you start, whether you use convenient sub -themes or custom buildings on Storefront, you will be ready.
Want to see your friendliness about mobile devices now? Try the google tester here.
Need to help your website (even some pages) adapt to busy donors? According to the prompts here.
When running your non -profit website on Woocommerce, you can save time, money and trouble
When you run a non -profit organization, you have more important things than your website. Spend time.
Collecting online donations is an important part of successful NPO strategy, but this does not mean that it should take up all your time or budget. Using Woocommerce, you can create a cheap, flexible and easy -to -manage website for your non -profit organization. Whether you focus on increasing donations or improvement, you can achieve all goals by following these best practices.
Do you have any questions to support your NPO website with Woocommerce? Or do you have any little tricks to share? We are happy to listen to your opinions! Just leave us a message in the comments.
