The holiday is a busy time for everyone. If you are a developer, you cannot be spared -your customers may need your service more than ever before, resulting in too long working time and difficult to escape.
For some of your customers, the best way to handle their unique and limited holidays or the best way to increase the working time at this time is to create a custom package.
Customized holiday package can help you better predict the needs of each customer, solicit more businesses, and make you rest easily.
Let’s see why you might consider making a special plan for the holiday. We will also introduce how to convey the value of these plans to your customers, and what to do after everything returns to normal (or normal) after the holidays.
Why may there be a separate package during the holiday
Most of the year, you may be based on the basis of each project Cooperate with your customers, complete work and bill or work. Alternatively, you may set up a monthly package, and you can complete a certain number of work or maintenance in them.
However, for your e -commerce customers, holidays are a completely different time. Their focus is unlikely to develop and improve their stores -they are more likely to worry about whether their stores can maintain the upcoming passenger flow and orders.
Your customer is most concerned about: prepare for a lot of traffic.
Instead of maintaining the usual working relationship with customers during the holidays, it is more meaningful to provide a package that can help them prepare for the year. In the past few months, you are most likely to encounter hosting problems, the last minute request or other accidental needs.
The scope of software you provided from simple \”random call\” solutions to more complex solutions designed for large or enterprise -level customers that may need high -level development. Let’s take a closer look at the types of plans you should provide.
您应该准备创建的计划类型
您可能对您的客户非常了解，可以对他们在一年中这个忙碌的时候需要什么有一些想法，但如果不是，请Consider creating a customized holiday package that provides the following content:
]
additional design or development work -The owner does not always plan for their holiday promotion in advance, which may lead to the last moment Fight for new pages, promotional banners or customer discounts. If you provide these help regularly -or you are willing to extend a helping hand -a small package for several hours of holiday promotion may achieve great success.
Website review and maintenance -The traffic at this time will be higher than others at this time (that is, a feature on the national website). It is a good idea to provide one or more signed to ensure the health of the site/server. Complete these updates now!
Server upgrade —— Speaking of this, you can always upgrade your client’s hosting plan before the holidays, and then reduce it.
Aspos or additional support -When they need you, they will appear at the agreed price. You don’t have to provide the availability of 24/7, but this is something you need to consider, especially if you work for agency.
These are just some ideas, but they are the most likely to succeed during the holidays.
During this period, your client will need additional support , so formulating any plans that can be provided by them is a good idea.
How to price your holiday package
Ah, any development -any development One of the most tricky aspects in the world.
Deciding how to pricing for your plan is by no means easy.
If your holiday package will be added as an additional content of the customer’s existing monthly plan
, try to maintain their clarity -for example, price at a single fee (one service (a service $ 500, two services 750 US dollars, etc.).
If your holiday package is independent or the existing plan will be replaced
, in this case, it will be more meaningful to charge for hours. In the past, the hourly rate on the current hourly rate is meaningless, but it is better for customers who have not yet made some arrangements (or are choosing a plan containing additional holiday insurance), such as 24/7 support).
As for the actual fee, please use your own best judgment based on your existing expenses, but don’t be afraid to charge more costs for additional work, such as 24/7 support or the last minute development development of development Essence Your client will understand, especiallyIt’s when you communicate with them in advance.
Sales: How to propose a package and convey its value to customers Now you need Let your customers believe that your holiday plan is worth investing.
If possible, the best way is to use
personalized tone
. If there are not many customers and know what one may need or prefer than others, you can send a simple personalized email to each of them.
Try to perform this operation before the beginning of the holiday (preferably about one month before the strongest activity). You can write an email, for example:
I want you to know that I will provide my customers with calling for development support from November 20th to January 5th Essence This allows you to call me 24/7 even on holidays and make any requests or doubts about your request or doubt at the last moment. The cost of this support is ($). If you are interested and want to discuss further, please tell me. Thanks!
Are there many customers? There is no time for personal sales, or what everyone may really want? Create a single -page PDF or document containing all planned information , and then send it to everyone by email. Although this is a less personal method, it can still convey information.
After sending some preliminary suggestions to your customers,
allows you to answer questions and provide more information about your holiday products . Explain why these plans are worth these plans (if needed), or how each customer benefits from it. If necessary, don’t avoid subsequent emails or calls -try not to be aggressive!
If your package is not the most appropriate, what can be provided
Some customers may be keen to accept the special holiday development package you provided, but it cannot afford it. Others may not only need this level of services.
Prepare the feedback and create a customized solution for some of your customers
. One -size -fits -cut method does not always work, especially for smaller companies or companies with budget issues, but you still want to serve them.
123] You want to serve your customer -so you have to be creative for your plan, or consider providing your product flexibly. This may mean special surveillance for your budget -sensitive customers for high -traffic time or slow server performance -this is what they cannot really do -but give up any special projects Or add. or this may mean adding one or two small functions to your smallest website at the beginning of the season, and contact them after the holidays, discuss what different things you can do next year.
By showing your flexibility and willingness to work in all circumstances, you will increase your customer’s trust in you as a developer (or part of an agency). You can also carry out the business you might lose by adhering to only the package.
What should I do after the holidays
After the sales are stable, the website traffic returns to normal level, and your customers return to the office again to return everything to the first place.
First,
ensure that any additional work, emergency service or special plan will be processed and immediately sends it for payment . You and
Your customers are easy to forget this detail, but it is best to solve the topic of money first -and solve any problems or doubts.
Make any plan changes in writing. Next, in writing notify any customer’s plan to change
, or its technical details (such as hosting, server resources) will be used as before. The agreement is changed. Give them a few days to read and reply to your notification, or change their minds when needed -for example, if they want to retain additional RAM to prevent it.
Finally, Create and deliver any report you usually responsible for generating, pay special attention to the items you may change during the holidays . Therefore, for example, if you upgrade the client’s server due to the increase in expected traffic, you may need to pay attention to whether this increase occurs, and how it is handled (load time, etc.).
Through all of this, remind your customers that you can accept questions, telephone, conferences, or any of your favorite things. Keep communication and unblocking. It is the best way to prevent small problems from becoming a big problem! Do some plans in advance, the holidays can be successfully carried out for you and your customers You have it-how to create a custom holiday package, explain them to your customers, and once again Transition to and stay away from them.
You will ensure that the holidays of developers and your customers will be successfully carried out.
-You is because you will better understand the job you will do in advance. Your customer is because they will know that they can rely on people in emergency, and they have agreed in advance at a reasonable speed.It’s right.
Have any questions about the client’s holiday package, or do you have any suggestions to add?Do you do some special activities that you think are beneficial to other developers during the holidays?If you can take out your thoughts in the comments below, we will be very happy.
Your customer is most concerned about: prepare for a lot of traffic.
By showing your flexibility and willingness to work in all circumstances, you will increase your customer’s trust in you as a developer (or part of an agency)
Finally,