attract new customers and potential customers to your business to a large extent on the possession Quality content. You can push this content in various ways, and we will talk later. But first of all, you must have the following:
It is advisable
help
irresistible
] Timely
This is why the potential customers attract the service -based business. Why? Because the most important thing is that people are seeking help to solve the problems in
in .
Why is the content important for service -based enterprises
In fact, you are engaged in the problem of solving problems. When the customer problem solution requires high professional skills or a lot of time, you can charge them. That’s your business.
However, when you can provide solutions with easy -to -produce content, this is also your business. You give it free, because this will let them enter your circle and enter your club. By continuing to send more useful content, you can carry it with you. Then, when they face a greater problem that needs to spend money,
they will choose you to solve them for them.
If you do not create the content to solve the problem for the target audience, you will have to rely on others Type marketing, such as search for advertisements, SEO, social media advertising, etc. That is a more difficult road. With the content of the problem, all this is easier.
Whether you are a law firm, a cleaning company, a private coach, a financial professionals or a family repair service personnel, when you solve the problem for customers with free and high -quality content, they will reward you. Wonderful content can be:
Help potential customers and customers find you.
Let them stick to you.
Inspired them to join your email or email list.
Guide them to pay for your help.
In addition to another 20% discount, it also gives you something to the market.
Let you be the only company to call when they need help.
Help you complete sales.
If the homeowner needs a new roof today,Then you are too late to make new marketing to attract their attention.
However, if they already know the name of your company because you have sent them Clear the moss on the roof, maintain the drainage ditch, know when to change the shingles and repair the leak, then you will be the first company they call.
Example of high -quality content
Operation guide, blog articles and videos
Nothing can solve the problem more than the operating guide. \”How to _____\” is one of the most popular search on Google. All you have to do is to fill the blank with questions related to your business, and then you can attract people to access your website.
Then, give them videos and demonstrations. Provide PDFs that require email to access. Use a blog post with photos and charts as needed.
Motorcycle Tours Puerto Rico has a gallery with their travel videos. They are not too long -usually a few minutes -but very interesting. In addition, they are a good way to attract someone to buy their own travel.
Photo https://www.printingbrooklyn.com/ ]
Brooklyn prints a blog post entitled \”Trade Exhibition Print 101 Guide\”. It contains useful information, including a list of prepared trade exhibition materials, but it is also directly related to the services provided.
InvestigationThe survey is very suitable for cultivating your existing email lists, and they are easy to create and send. A survey shows your customers that you care about their needs and pay attention to their opinions. In addition, it also allows you to subdivide the audience so that you can sell them more effectively in the future.
For example, assuming a financial adviser has a list of emails containing 10,000 customers, but little knows them. By sending a survey, the consultant can understand how close their retirement is, their scope of income, their age, how many children they have, and so on.
Then, the financial adviser can create special content for those who are about to retireAnd send it to only 55 to 65 years old. However, please pay attention to the information you collected, consider privacy and abide by the laws of your industry.
Test The test is a bit like a survey, but it is more suitable Potential customers). For example, a gardening company can create a test entitled \”What kind of yard is suitable for your personality?\” You can get a lot of fun through such a test, and people will accept them because they are under low pressure. All you have to do is to make an email to view the results, and then your list will increase. Network Security Company can send a test to ask \”How safe is your equipment?\” And use it to find potential customers who need better protection. Content of solving the problem based on niche
When you really start brainstorming, what you can create is unlimited.
Photo https://poppyfloral.com/
Poppy Floral Poppy Floral in Boston to introduce information about the arrangement arrangements.
Flower shop tells its potential customers how to arrange their own arrangements. It seems strange? It is not. This positions the company as an ally, and they know the best way to arrange beautiful bouquets. In addition, most of their websites do not want to do it by themselves. This is why they are looking for a design studio! But the content sells their professional knowledge and helpful.
Tax accountants can create how to know which type of tax declaration form is best for you. Similarly, this is a specific problem. This is not the cost of the fees they collect, but a trivial matter that potential customers need to help.
How to use service -based content After creating the content, there are at least three ways to use. 1. Send it
If you have an existing email list, please send it to the subscriber and attach the link to the video, blog or free guide login page. If you have a mailing address, please make postcards, leaflets or letters, and then mail free discounts. If it is used with special sales discounts, this may be more effective because direct mail is more expensive. Combining free content with paid services.
2. Put it in front of your website and center
Don’t bury your content and let the website visitIt’s hard to find. Conversely, show it on your homepage! You can add \”the nearest post\” or \”news\” part above the foot, including the \”operation method\” video with explanation, or the email capture of the free e -book .
Photo https://yourbeneFitStore.com/. ]
YourBeneFitStore.com contains a visual blog supply, which can check the contribution when you log in to his website for the first time. It attracts attention with eye -catching images and contains easy -to -view buttons to encourage people to read more content.
3. Use paid advertisements You can pay for advertising on social media, Google, personal websites and even printing publications. Instead of providing sales, but selling your content. The key is people who produce potential customers and help you solve the problem to find you. It allows them to enter your circle. All these techniques are put into practice and applied them to your specific niche market. You will attract more high -quality potential customers and customers. They will thank you for your help and choose when you are ready to buy. Your service -based business.
Motorcycle Tours Puerto Rico has a gallery with their travel videos. They are not too long -usually a few minutes -but very interesting. In addition, they are a good way to attract someone to buy their own travel.
Investigation
