In all industries, about seven -tenth shoppers will give up their shopping cart. If this number looks shocking, then you will be disappointed that the proportion of mobile users to abandon the shopping cart is close to 86%. You can always try to win back these customers by giving up the e -mail of the shopping cart (you should do this), but first to prevent shopping cars from giving up, it should be the top priority.
There are many reasons for the shoppers to leave your store without the order. If your website is loaded slowly, does not optimize for mobile display, does not attract appropriate traffic or lacks high -quality product pictures and descriptions, then you will definitely want to work hard to improve these aspects.
But creating a smooth and easy checkout experience is even more important. No matter how amazing your website, or how irresistible your product is, if your checkout process is cumbersome or chaotic, you will lose sales.
Many issues of checkout user experience can be solved through some simple design changes, adding functions, or increased transparency. Here are the seven methods to improve the experience of checkout users:
Taxation and taxation and taxation and taxation and taxation Transparent transportation costs
In encountering accident costs, it is the first reason why customers jump in the process of checkout.
Just more than ten years ago, Americans were used to duty -free online shopping. In 2008, South Dakota V. Wayfair, a milestone, changed all of this, and gradually, one state and state began to adopt similar policies to require many online merchants to pay sales tax. By early 2017, Amazon decided to levy sales tax on all goods purchased from any state in the United States. This has prompted many major retailers to do this, and largely regulates online shopping sales tax.
However, some people may still be surprised by the sales tax, especially when buying from smaller stores. It is clearly stated that your price is not taxed on your product page (whether it is next to the price or in your brief explanation), which will help customers prepare for the additional cost at the checkout.
就像亚马逊这样的大公司让许多消费者期待销售税一样，他们也让人们Going to free delivery. In fact, a report in 2017 found that 75% of the US consumers in the United StatesHope to delivery for free -even if their order costs less than $ 50.
According to the way you allocate freight, you can adopt some methods to improve transparency:
Including freight in the product description
. If all your products have only one or two unified freights, this is a good solution.
Add the freight calculator to your product page
. If you charge different freight according to the location or method, you may need to add a freight calculator to the product page.
Just mention \”+freight
\”. This allows customers to expect transportation costs to be added to their total cost.
Allow visitors to checkout and single -point login (SSO)
Creating account may be annoying. Just when you are ready to check out, the system will ask you to enter the email address, wait for confirmation of emails and create a security password. This is enough to prevent 23% of website visitors from completing the order.
In WooCommerce, you can easily allow users Privacy Signed as a visitor:
If you have a product in your store (such as software with a license key or access limited access Wholesale products), you can use Woocommerce subscription and Wooocommerce member qualification to manage these products and users without hindering the checkout of everyone else.
However, you may still want to provide customers with the options for future use. In this case, please complete this operation as fast and easily as possible.
In your WOOCOMERCE settings, \”
allows customers to create accounts
\” option at the time of checkout. This makes the account creation process very simple, just click on the same page of their input payment information to select the style check box.
Account and Privacy
The following is an example, which shows that Badeloft USA is a unique high -end bathroom equipment online retailer. How to make the creation account a simples Choice. Customers can choose to create an account when entering the rest. The only added step is to check the \” creation account?\” box and adding a password.
badeloft usa Example of creating accounts in a simple and quickly creating account during the checkout process
. Another good choice is to enable single login (SSO) through a third -party account. Many consumers prefer this method so that: Avoid filling in the registry. Restricted the number and password they must remember.
Use the same identity on multiple platforms.
SSO example of all black
If you think SSO is very suitable for your store Wooocommerce Social login users can log in through their Facebook, Twitter, Google, Amazon, LinkedIn, PayPal, Disqus, Yahoo or VK account login.
Make your checkout process clear and simple
Long tables and visual interference are long tables and visual interference. Converted killers, so try to let customers focus on completing the transaction, instead of forcing them to skip too much circle. Set the expectations of clear prompts and prompts . It is very helpful to guide your customers to complete the order process, especially when you make a multi -page checkout. Using visual prompts, if you give the step number, you can help the visitors know what it will happen.
Eliminate visual confusion
. Delete navigation, foot menu, and other interference items from the checkout page so that customers will not lose their direction because they complete the order.
Multi -step accounting examples with numbers, no distracted menu, search bar, or
DR. Scholl Other links [ 123].
minimum checkout field. It is a good way to ask customers to enter their email address or other information multiple times, but this is also a good way to annoy users. According to a study, 30% of shoppers said that if they have to re -enter the detailed information, they will put itAbandoned purchase. Increase the conversion rate by limiting the fields that customers must complete to the absolute range.
Implement a page of checkout
. Using WoCommerce One Page Checkout to implement a simple short code will add a checkout form to any page. This allows customers to focus on the goods in front of them and simplify the checkout.
Let customers pay in a convenient way Accept your favorite payment method. This may mean providing a variety of options to meet the needs of everyone, including:
Credit card
. This may be the most well -known payment method on the e -commerce website, but not everyone will carry a credit card with them when shopping. Or maybe they have no credit card.
Bank Trade (ACH)
. Some visitors may prefer to use their check accounts directly. For the owner, another advantage is that ACH payment usually has lower merchant costs.
Digital wallet
. Digital wallet storage can access the payment information across multiple devices. They are more popular than you think -e -commerce transactions using mobile wallets are twice the credit card. And this gap will only get bigger and bigger. Apple Pay, PayPal and Amazon Pay are some popular examples.
installment payment . If you have a high price in your store or you find that customers like it, you may need to provide installment payment. PayPal provides installment payment solutions, or you can use Woocommerce deposits to create your own custom plan.
There is no option for the ideal quantity that a given store should provide. This depends entirely on what is the most suitable for your company and conforms to your audience’s preference. No matter which payment method you choose, you need to make sure you clearly display them so as not to make customers overwhelmed.
From
DRYFT
A simple payment option form with a wind piano function. When the user is selected, it will display other fields or detailed information related to each payment method. Provide safetyThe checkout experience
If some shoppers feel that their information is not safe, they may give up buying. As mentioned above, providing a variety of payment methods can help people be more confident to buy, but you can also take other measures to help: Use the SSL certificate . The SSL certificate can be encrypted and protects the data collected on the website, including credit card data, addresses, emails, etc. From a security point of view, this is not only necessary, but also has a long way to go in terms of increasing customer awareness. Why? Because, using the SSL certificate, your website will display a lock symbol in the browser URL column, and if not, it will be displayed as \”unsafe\”. Highlight security functions. On your checkout page, you contain reassuring badges and words, including Safety checkout
and other terms, and add badges to the payment method you accept.
Let users stay on your website during the entire checkout process.
Some payment methods will guide customers from your website to their own portals to complete the checkout. This may be a discordant experience and leads to their loss of trust in your business. Payment solutions such as Woocommerce Payments can allow customers to stay on your website.
Including product guarantee and authenticity statement
. If your product may be affected by a high return rate or counterfeiting, consider adding a reassuring icon or text to the checkout page. Remind visitors your return policy or product guarantee is genuine.
A good example, showing GDY
icons and words that convey security and product authenticity
Essence
Implementing a worry -free return policy
You should not only create a cost -effective return policy for your business, but also it should be easy for your customers. Problems such as Returning Authorization (RMA), multiple return regulations, and buyers’ payment of return freight will have a negative impact on your conversion rate.
Find out a policy that is easy to understand and cater to customers. By listing it in the product page detailed information tab, add a link to your website footnote, and contain a short summary on your checkout page, you can easily find it.
Provide an additional delivery option
Another one that the customer expectsThings are lightning -like fast transportation. But most of the smaller online retailers do not have the ability to deliver as quickly as a large enterprise group. At best, you may see delivery within three working days, unless you use expensive transportation methods like Next Day Air.
You may think that because customers are now required to deliver free delivery, they may not want to pay for other delivery methods. However, if they need products (birthdays or other special occasions) within a certain time range, they may be willing to pay additional fees to quickly get orders. Providing emergency transportation can help you convert those who cannot wait for more than two days to get Father’s Day gifts. They
must not forget to order until the last moment .
Make sure your checkout is indeed effective
The owner is sometimes busy, no no, no no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no. Develop daily habits of checking website functions. Maybe your recent plug -in update causes conflict with your theme or Woocommerce itself. Maybe the server of the payment gateway has been closed (it happened!).
Even if your checkout is still valid, you may find that the website update occasionally causes accidents to change the form, which may make the ordering process more embarrassing. Create your website backup before updating, and then test your checkout process later to ensure that everything is displayed in the correct format and runs smoothly. These suggestions for improving the user experience may make people feel that they need to digest a lot, but only some of the suggestions can have a huge impact on your conversion rate. Starting from the fastest and easiest to execute for you, see how these changes have a positive impact on your customer experience and your sales.
However, you may still want to provide customers with the options for future use. In this case, please complete this operation as fast and easily as possible. 
creation account?\”
If you think SSO is very suitable for your store Wooocommerce Social login users can log in through their Facebook, Twitter, Google, Amazon, LinkedIn, PayPal, Disqus, Yahoo or VK account login.
