Everyone likes good sales! Whether it is a special occasion for your own store (maybe your annual anniversary celebration?) Or a large -scale event such as Friday/Internet Monday, there is no doubt that providing discounts for your customers will promote sales. Providing discounts can also increase customer loyalty and satisfaction -this is undoubtedly a victory for your store.
When to provide discounts and coupons
About discounts, there are two ideological genres. You can hold promotional activities in the busy time of the year to increase your increase in sales. Alternatively, you can use discounts in the off -season to increase the purchase volume, or help the product that performs poorly.
No matter what ways, there are many good time to provide sales to your customers. Consider creating a coupon code or discount for the following objects:
- Holiday. The biggest is the winter holiday (including Black Friday and the Internet on Monday) and other large gift holidays, such as Mother’s Day, Valentine’s Day and Wedding Season (think of the late spring and early autumn). Establishing a connection with a shopper who is already looking for gifts and may feel tight budget is a good way to establish contact with them and show that you understand their needs.
- New product is listed. Provide your latest and best products at a discount price to make them shine. Your client will be more likely to try new things. Once you set foot on the door, they will be ready to come back again.
- Sales low -slug and sluggish products. Want to clean up some space in the warehouse? Putting the slowdown of the products in the limited -time snap -up is a good way to create demand and launch them to the market. This may also help promote overall sales, because customers often buy when buying non -sales products.
- Shopper who abandoned the shopping cart. When the customer puts the goods in the shopping cart but does not complete the checkout process, they may need additional promotion to complete the purchase. Why not send benefits to them through emails to promote them in the right direction?
- Fans who have not bought anything recently. Pay attention to customers who have bought in the past but have not returned for a while. Provide them with discount code to help them re -join the market. Mailpoet is an excellent tool for achieving this goal.
How to set discounts and coupons in WooCommerce
Basic
WooCommerce nativeBuilt -in support. You can provide simple sales to your customers from the first day.
The first step.
Start with marketing → coupon in WordPress. From here, you can see the list of all coupons, and use the \” add a coupon \” button to create a new code.
Step 2.
Add your new coupon code -you want the string that the customer entered at the checkout. You can also add instructions for your own reference, customers will not see it.
Step 3.
In the coupon data , set the rules of this coupon. Inside:
- Conventional
- tab: Select your coupon is a percentage (percentage of total shopping carts), fixed shopping cart (set up the US dollar amount discount on the entire shopping cart ) Still a fixed product (set the US dollar amount discount for each product of a specific type), and then enter the digital amount. You can also use this tab to allow free delivery combined with this offer and set the date of date.
- tab: Setting rules for your coupon, including minimum and maximum consumption, product include and exclusion, and a list of specific customers that can be used to use this discount.
- tab: Limit the number of times the individual can use this coupon.
Use Limited
Use Limited
Step 4.
Save your coupon, and then you can promote it online. Release your coupon code string and any use restrictions in your social media platform, online advertising or current affairs communication, and publish it to your core audience.
Next level
Want Is it a matter? Expansion procedures such as Woocommerce Smart Coupon add flexibility and functions to your sales. You will be able to:
Set the coupon for automatic application at the time of checkout, even if you do not enter the code.
Finic transportation rules and exemptions related to each coupon.
- Provide a custom automatic generating code after each purchase.
- Create a \”gift card\” type of coupon with a fixed discount value and can be used multiple times.
- Create coupons and provide free gifts when buying.
- Create a position -based coupon.
- Create coupons for the first buyer.
The more possibilities you can provide for customers, the more they feel that they are valued, and you will generate more sales. Consider making full use of all options and trying different discounts and time combinations to find the most suitable way for your audience.
What about flash purchase? Sometimes you may want a permanent sales price, such as the lazy products you do not intend to replenish. But in general, sales are limited time activities, usually limited. The more limited time and quantity, the more the purchase impulse it generates.
When planning flash purchase, please remember the following key rules: [ 123]
Provide a bigger discount than usual.
Limited time -limited purchase involves larger sales to prove that their short -term sales are reasonable, so please make sure your coupon prices meet customer expectations.
- Reduce your dedication. Limited time -limited purchase is suitable for only a small number of specific types or categories.
- Make sure you have a lot of inventory. Although most of the time -limited purchase involves \”limited quantity\” additional terms, you don’t want to promote your sales, it will only make your audience disappoint. Choosing you have a lot of items -it is ideal for the off -season items or poorly sold.
- Simplify things. Make your coupon code easy to remember and use, and the cost saved is clear and easy to understand.
- Publicity, publicity, publicity. Publicity on all your marketing channels: think about social media, online advertising, emails, and cooperation with your preferred influencer.
- Limited time -limited purchase can greatly promote your online store, so please consider incorporating them into your overall discount and sales strategy.
Other powerful discount tools Discounts do not need to be coupon code. It is also a way to build a special discount to establish a special discount to getting discounts from your online store and increasing sales from your online store.
For example, you can provide:
Provide automatic discounts for the lost shoppers. Use powerful automateWooExpansion towards an automatic email that is automatically generated by abandoning the shopping cart, a customer who has not purchased it for a period of time or does not buy or allows subscribed to the failure to send a discount code.
BOGO transaction. When the customer uses the Woocommerce Bogo extension program to purchase items of the same value, a free item is given.
- Purchasing free gifts. Allows users to use Woocommerce free gift expansion procedures to select their own free gifts and linked to the number of shopping carts.
- Coupons, discounts and sales are the key part of your overall growth strategy. Don’t be afraid of trying different strategies and finding a strategy that is best for your own audience. Although this seems to violate intuition, providing discounts can actually bring more sales and healthier online stores -so discount and start sales!
Free shipping. Use this machine WooCommerce coupon code function to create code to provide free delivery services for certain shopping vehicles.
birthday password. Send a unique coupon code to the loyal customers who use their birthday only when using AutomateWoo’s birthday additional components.
Loyalty points and rewards. Encourage the return of your point system and obtain their own discounts through WooCommerce points and rewards.
