Since the era of mail order directory, fascinating and well -executing images have always been a key sales driving force. Customers should be able to view your products, check details, compare color and size options from multiple angles, and check the product in a real environment -so your online store is imitated as much as possible to the face of the shopping experience.
It is crucial that your photos are sufficient and composition to display the product as clear and accurate as possible, and also reflect your brand style. For some companies, the best solution is to hire professional photographers. But if your budget is very tight, you only need to take high -quality product photos for your own basic knowledge of relatively cheap equipment and photography principles.
The device you need
- Digital SLR (DSLR) camera or smartphone with at least 12 mega pixel resolution
- White Paper Sweep Sweep
- Triangle
- It is used to set the surface of the product (platform, table, human model, etc.)
- Natural light source
- You can use it for shooting specifically for shooting The room or room area
- Blind, pipeline or lighting tape
- White foam core or card paper
- Photo editing software or smartphone application
Understand your camera
Take time to understand the function and settings of the camera. Whether you use smartphones or digital SLR cameras, you want to know the functions of your tools and how to maximize its functions.
Time to understand exposure, focus and color balance. If you are using a smartphone, an application that allows you to control these settings manually to create more consistent images. Familiar with your camera function and learning how to use the type of photo type that is suitable for you can not only help you make better images, but also speed up your process and make you work more efficiently.
Select the appropriate lens for the job
If you are using a digital SLR camera, you need at least one standard 35mm lens and a 100mm macro macro Take the shot to shoot details. There are also third -party manufacturers to make lens accessories for smartphones. According to your needs, you can add micro -pitch, far -long, wide -angle and deformation lens to smartphones to help improve image quality.
Capture as much files as possible
You can always reduce the size of the photo, but if you shoot at low resolution, you will not be able to improve its clarity and quality. You may want to use photos as printed marketing materials or main pictures on the website. These images require higher resolution to display well in these environments, so it is best to start from the largest file size and create a smaller version as needed.
If you have a digital SLR camera, please shoot in RAW format and save the edited copy of the copy as the edited copy to the edited copy to be preserved as a edited copy. jpg. If you are using a smartphone, use a rear camera to capture the highest quality image and make sure your settings set to the maximum file size.
Use a tripod
No one likes blurred photos. The tripod will keep your camera completely static, so your image is more likely and clear. For every angle you shoot, set your tripod in a consistent position. Mark your tripod position so that you can set it exactly the same time. A consistent angle and shooting distance on all your products will help your customers compare and provide a more seamless process when browsing your website.
Shooting on white paper
If you are not familiar with scanning, it is a seamless background, which can provide a clean and complete background for your product photography. Putting the product on the background with a hard angle (horizontal and vertical intersect) will generate dispersion lines and shadows. Sweeping this problem solved this problem. Although you can use various materials to create scanning, a large piece of white card paper or white paper roll will be the most economical choice.
For small products, you can simply stick one end of the paper on the wall, the other end sticky On the floor or desktop, make sure that the paper is a gradient curve. Make sure your paper is large enough, you can build your product in the white space, and there is almost no external background in the photos. When the situation is inevitable (such as shooting large furniture), you can always cut a small number of backgrounds that appear in the framework, but minimizing the additional background in the image will make future editors easier.
Scan can be a variety of colors, but most product photos are taken on the white background, because:
They focus on the product [123
- ]. The clean white background eliminates visual interference and focuses customers’ attention on your product function.
- You can cut and paste easily
- They maintain the consistency of color
- The size of their minimum documents
. They make the object easier from the backgroundCut out and move around or synthesize with other images.
. The use of the same white scan for all products will keep your color consistent. Color scanning will project their hue to the shooting objects. Although they may be interesting, they may not be able to accurately describe the actual color of your product.
. Although you can optimize it before adding all photos to your website, the white background also helps keep the files smaller.
Photo https://godinguitars.com/\u003d3] White. In most cases, your background will appear as light gray to medium gray (depending on your lighting and exposure), and shadow attenuation will appear at the edge of the image. If you want pure white, you can use picture editing software to select and remove the background.
Avoid mixed lighting Whether you choose to use natural light or artificial light, you should have it, you should have it, you should have it. Choose one and keep it consistent. The light source has different color temperature and can project different hue on your theme. If you use a cold LED lamp on one side of the object and using a warm incandescent bulb on the other side, you will get an inaccurate color result that is difficult to correct. If you need to reflect the extra light on the object, consider using the reflection card. Turn off your flash If you use it properly, the top flash can produce excellent effects for certain types of photography. However, if you are a novice of photography, it is best to turn off the camera flash and use the spare light source that you can easily control. Using the top flash may cause various problems:
Unnecessary glare and reflection
Hard shadow
Long -distance work difficulty
The problem of hybrid lighting
- Battery life is shorter
Instead of using the vehicle flashlight, it is better to manually adjust the aperture, ISO and shutter speed, or use auto focus, automatic exposure and automatic white white balance. Automatic settings may not be more accurate or consistent as manual adjustment, but if you are not satisfied with manual settings, they are your next best choice.
Use natural light and reflector to shoot indoors
For youThe simplest and cheapest choice of product lighting is to use natural light and reflection card -made of white foam core or card paper. Spend more money, you can buy folding reflectors. They are easy to store, portable, and some (such as 5 -in -1 reflectors) with multiple lids, which can be shot or reflect light in different ways. There are several advantages to shoot the natural light ratio in the room through the window. Although shooting can produce more uniform light on cloudy days, it can better control the strength and direction of the light indoors. You can reduce the glare and create a soft and natural shadow by adjusting the distance between the windows and the product and using the transparent white curtains, thereby scattering more dazzling light. In addition, you don’t have to worry about whether it is windy or rainy. Because this type of lighting will be one -way, what is important is that your object will project shadows on the opposite side. According to your ability to filter light, you may get a heavier shadow than you want on the other side of the shooting object.
This is the role of a reflector. Put the reflector on the other side of the product, facing the light source. This will reflect the light back to the product and create more uniform lighting. You can use the positioning of the reflector to get the effect you want, and then mark the location of your reflector card so that you can use the same positioning for each product.
Buy cheap lighting kit If natural lighting is not your choice, or it is not suitable for your brand style, you can buy cheap lighting kits at any time. For small products, there are many desktop light box designed for product photography, with the price between $ 20-150. For larger products, you may want to invest in simple and cheap studio lighting settings, including lamp racks, soft boxes, background racks and sweeping lights with continuous lights. Basic settings run around $ 150-200. Check the clarity, color and exposure of the image Before taking hundreds of photos and uploading them to the computer, check the definition of the image at any time. Check them carefully on your camera and make sure your product has clear and clear. Check your exposure and white balance to ensure that your image is not excessive or insufficient, and their color balance is even.
from multiple angles from https://manuatelier.com/ Photo
Shot from multiple angles Show your product from multiple angles will help customers understand betterit. In physical stores, you can pick up items and check the front, back, top, bottom, and inside. In your online store, you should try to provide the same experience for visitors. Take a detail photo of the details or use a macro lens
Do not rely on cutting photos to display the detailed information of the product. As a result, at best, it will only be a bit out of focus. If you need to zoom in very small details, such as fabric weaving, you may eventually get very vague images.
If you use a smartphone without additional lens, you only need to get as close to your product as much as possible, and you can still create a clear focus. If you use a macro lens, you may not be able to get the same detail as the use of a macro lens, but it is still much better than taking photos from a farther place and trying to enlarge with editing software.If you are using a digital SLR camera or you can choose to add a lens on a smartphone, please select Macro lens to obtain the clearest image with the best details.
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For isolated products and life Pay attention to your composition in the photo. For your white scanning product photos, make sure your theme is in the center of the frame to obtain most photos that show the entire product. For some products that may be cut into the details outside the screen, please use a photo combination on the left, middle and right side of the screen. If you place text on the image, this provides you with a variety of text placement options. Use photo editing software or application No matter how perfect your photos are, you almost always want to edit some type of type. Even if it is just to remove a piece of dust on the product, create a completely white background, or remove a strange hair on the model.
There are many different photo editing procedures, from free to paid. Adobe Photoshop, Photoshop Elements and Lightroom are the most well -known photo editing products. You can buy it by adob E Creative Cloud. GIMP is a free open source image editor and is also widely used. Another good choice is PIXLR, which is based on browsers, including applications suitable for Android and iPhone.
Consider taking life photos
Product photos on the white background are very suitable for clear and information, but lifestyle photos can also sell your products. They show their functions and help consumers imagine how they use it in their own lives. Lifetime pictures can also tell your brand story and establish emotional connections.
The picture shows the shown / Products in context
Consider how to use your image before setting shooting, but there are some general experience rules here:
Avoid the busy background to avoid busy background
. With a large number of visual confusion and complex, high -contrast patterns, the background may damage your product and limit any text location you may want to use on the image. Capture multiple directions . Take your lifestyle images vertically and horizontally, and capture products placed on the right, middle and left. This will provide you with better photo choices for different situations.
Use the environment to provide context
Once the lighting style, camera location, product angle, and the overall appearance and feeling of photography are determined, please take time to record the details of the process. Mark your tripod, light source, table and reflector card for each type of shooting. If you do not have too many different settings, you can use color tape, shielded tape or GAFF adhesive to bring a mark. If you have more than three or four settings, consider creating lighting pictures on the square paper.
- Use these charts and other detailed information about each settings to create a process guide for you to work more effectively and produce consistent results. This will also help you entrust the task of product photography to other employees. If possible, take a picture for your settings for visual reference to include in your process guide.
- Research and Practice
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The best way to obtain high -quality product photos is to use the correct equipment, research skills and techniques, and practice, practice, and practice. If you do not get the results you want, check the YouTube Tutorial (B \u0026 AMP; H has a series of free product photography beginners tutorial videos) or register online courses from highly praised electronic learning resources.
