If you are an e -commerce merchant, you are likely to experience one or two abandoned shopping carts. The abandoned shopping cart refers to the potential customer starts to order online but withdraw from the purchase.
Various studies have shown that the average shopping vehicle abandonment rate is 68.81%, and recent research shows 74.52%. This is a lot of abandoned shopping carts and missing sales, so how can you minimize this situation?
There may be leaks in various places in online sales conversion functions, but there are many ways to actively kill them in the bud state before the customer exits.
You can take the following steps to reduce the abandoned shopping cart:
Simplify your checkout process
By not required too much detailed information, Just ask the right content, you can save a lot of time for customers. The complex checkout process is a huge deterrent. Keep simple and related. For example, if you do not cooperate with the company, you do not need the company’s details. In addition, try not to ask too much personal information.
The following is the definition knot that you can modify or delete specific business and customer group unnecessary fields. Some methods of the account page. Fewer fields mean a faster and easier checkout process. This is a win -win situation for everyone, and it is also a reliable way to minimize the possibility of the customer’s disappearance.
Payment directly on your website
WooCommerce Payments can help you do this. The owner likes to seamlessly integrate, easy to use instrument panels and this specific extension process. You can securely accept credit cards, view transactions and deposits, information and management disputes.
In addition, each transaction is dealt with on -site, rather than redirect the customer to the third -party payment gateway. This can not only establish trust, but also eliminate chaos and speed up.
Let the return customers save their information
Let customers choose to save their information at the first purchase. Then, when they come back, they do not have to experience the time -consuming excavation card and the process of re -entered the detailed information. Woocommerce Payments allows users to save users’ financial details such as credit card information, billing address and card expiration date to their account. This can achieve fast checkout and greatly reduce their withdrawalThe possibility of exit sales before.
Enable social login
Allowing customers to automatically check out as guests will lead to faster What happens when these people want to buy again?
WooCommerce Social Local Households can use Facebook, PayPal, Twitter, Google and other platforms to log in to your website instead of creating a new new in your store account. In addition, they don’t have to enter the username and password all the time, because they are always in a login state, which is a simple, fast and secure process. Easy, speed and security are the best friends of online shoppers.
Following the customer
Maybe your customers have forgotten their shopping cart, or they are busy. Another possibility is that they only need to gently and say, \”Hey, buy me!\” This is where you politely invite them to return and complete the process. You can even use the abandoned shopping cart in Woocommerce to restore the follow -up operation automatically.
Abandoned Cart Recovery expansion allows you Essence It also allows you to include coupons and other incentive measures to encourage purchase. Your dashboard retains the list of abandoned shopping carts, recycling shopping carts, and listing of customer information to be processed, so you can personalize your follow -up and include relevant details.
Know the freight in advance and consider free delivery
According to the data of UPS, freight is the least popular among all costs related to online retail. Determine your fees in advance and consider providing free delivery services. Online shoppers
like
free delivery, 93% of them will buy larger when available. In fact, 58% of people will add more content to their shopping carts
,
to be qualified to buy. You can also consider counting the freight in your actual product price. Your client does not need to know that you increase the price to offset costs. For example, you can charge $ 40 for a product with a shipping cost of $ 5, but your customers may be more willing to pay $ 45 for the same product and get \”free\” delivery services. In this way, you will not lose any money, but the shopper is still glad not to pay the freight. If you do this, please pay attention to youProfit, otherwise you may eventually lose money. Have a strategic vision.
Make sure your website is quickly loaded Your bottom line is affected by the page loading speed of the page loading speed. A significant impact, and the slow website is indeed a bad news for e -commerce. Each time the page loading time is delayed, the conversion rate of the shopping cart will decrease by 7%. If the loading time of a website exceeds three seconds, 40% of visitors will give up according to Kissmetrics data. Remember, the speed is king! We recommend that you compress the file, adjust the size of the file, and make sure that the file is saved in the correct format before uploading. JPEGS is usually your best choice.
The image will be your heaviest file, so please shrink them. At the same time, don’t let them be too small to sacrifice quality. You can also achieve delay loading, which will delay the loading of images or graphics until the user actually rolled it. This is another good way to improve page performance. Finally, if you want to skip these steps, you can use the content delivery network (CDN) to process image optimization for you to easily complete.
Create a sense of urgency People are born to be afraid to miss, and scarcity and transaction Frequent strategies are reasonable strategies you can use in marketing. Different strategies, such as the last period of time, countdown, one -day limited time purchase, limited availability message and social proof to create a sense of urgency.
In addition, make sure you use this emergency news in the entire copy, especially in the subsequent e -mail of your abandoned shopping cart. However, don’t use it too much, otherwise it will start to be dishonest.
Transfer trust
One of the best ways to lead the abandoned shopping cart is to directly gain the trust of customers. This can be implemented in various ways. For example, you should always have an SSL certificate and consider adding any other industry certification and awards to your website.
Making a transparent and responsible business practice will help your customers feel more comfortable when shopping with you. result? They will stay and recommend their friends.
A chance to win The abandoned shopping cart provides you with visitors with visitors Establish an excellent opportunity for better relationships, especially those who are not customers. People who leave the shopping cartI have participated in your business by getting familiar with your products or services.Deeper, find out why they abandon the car from the beginning.You may be surprised by what you learn, and you may get some new customers in this process. Don’t leave an abandoned shopping cart!You can restore 30% or more sales through WooCommerce’s abandoned shopping carts.
In addition, each transaction is dealt with on -site, rather than redirect the customer to the third -party payment gateway. This can not only establish trust, but also eliminate chaos and speed up. 
