Are you ready for your virgin show?Product release list that is not missed

Regardless Product release. Although there is no list of all situations, the list you will see is very concerned about the core issues-

launched Your product.

If you are considering publishing your product, it means that you already have the idea of \u200b\u200bdevelopment. This also means that you have sufficient evidence that this is what your target audience wants or needs, because it solves the problem that they need help.

A successful product release is

Create a connection with its target group and generate a favorable reaction.

14 points product release list

The first seven items in this list are related to planning, development and customer service. The eighth and subsequent projects are related to your product marketing.

1. Select the release date

This seems obvious, but it is often ignored before you plan in depth. But almost everything you do, especially the things that need to be coordinated with other people or suppliers depends on the \”expiration date\”.

If the situation needs, you can transfer it at any time. But first consider the date of the target release.

2. Make sure your product is effective

If it is software, please perform some beta tests. If it is food, make sure it tastes good. If it is a toy, make sure it works normally and will not be damaged after using it once. The functions and quality of the product to ensure that it meets your promises.

3. Create demonstrations and tutorials as needed

You may not need to demonstrate a cup of yogurt. But even so, you can make videos and written materials for your manufacturing process, how to ensure the safety of the product, the benefits of health, and the ingredients you use.

Each product can benefit from the explanation, operation guide, the video generated by the user, and other similar types of guiding content.

If you do well, teaching is sales.

Aeropress

4. Prepare your logistics For some products, such as luxury goods And private planes, a small part of it has achieved great success. But for most products, you want to sell a lot, which means you need to prepare. Your transportation, packaging and manufacturing processes need to be started at any time. You don’t want to receive a bunch of orders, and then you have to tell the customer that you are out of stock. However, you don’t want to get a lot of inventory that will never be sold in the end.

5. Consider legal issues

Almost every product needs some legal considerations. This may be the terms and conditions, the language of the contract, the guarantee, or the product label. Make sure you have protected yourself and cover all the legal basis. This

is not

What you should do without professional help, or it did not leave until the last moment.

6. Authorized your support team

Your customer service representative and service desk personnel need time to be familiar with your new product so that they can truly provide help. Customers will call for questions, and your team should prepare them for them.

shows them your tutorials and marketing. Draw your logistics process and show them to them. If possible, let them become a member of your product test team so that they know the ins and out. If it is a toy, let them play. If it is a tool, let them use it. If it is food, let them eat. 7. Prediction delay and problem Earlier, we mentioned the release date. Because you can’t control, you may need to delay the release date. For example, the beginning of COVID-19 is not an ideal timing of launching new airline functions or publishing movies. Sometimes the cultural and social atmosphere of your community and other places will affect the release of your products. You may also encounter logistics, development or testing problems, and the product is not ready on time. You may also receive negative news from irrelevant issues, and you don’t want your new products to release it because of this.

predicting such conditions and formulating a backup plan.

8. Pay full attention to your pricing strategy The entire book is about pricing strategy. Consider it carefully. Consider your target audience and your competitors. Why is your product different from them? If it is so different and do a better thing in doing valuable things for customers, then the price is higher. You can also consider various types of transactions, such as buying items or batch purchases. Subscribe to or buy at one time. Pack it up with other products or bundle sales. Match it with the service. Considering the different versions of the same product, the price depends on the price that people are willing to pay.

Your pricing depends on your audience. It affects the way you sell to them.

9. Create a great login or product page