Business owners and entrepreneurs sometimes mistakenly believe that people will buy products and be guided by fear only when they offer lower prices. But price is usually not the main reason why people buy products or services. If this is true, the cheapest house brand in the grocery store will continue to sell more than famous brands. Almost everyone buys coffee in cans instead of using local specialty stores that are 10 times more expensive. People always drive rather than fly. And cooking at home is much cheaper, so no one eats in a restaurant.
If you think about it carefully, you will find that consumers buy products and services for many reasons besides price. This plays an important role in the language used in marketing products. There will always be companies that charge less than you are willing to. Don’t get involved in competition that is absolutely invincible. Just take away your profit margin. Let’s look at 10 reasons to buy products that people can use to overcome price resistance. 1. They are of high quality, and most people like to pay more for what lasts.
You can buy paint brushes at a hardware store for a few dollars. However, the steel formwork starts to fall off when it is used for the first time, especially the edges and edges are not smooth or difficult to paint. By default, this is a disposable brush, and using it once will make the operation more difficult. Alternatively, you can buy brushes at a paint shop for 10 times the price. But it can be reused dozens of times and works beautifully even within reach. Quality has higher price value. Male heymat emphasizes the quality and ideas behind all products. Emphasizing product quality, customers are willing to pay higher prices.
2. They go beyond food and water to meet their needs. Health products, home repair products, clothing – we need a lot. Moreover, do we want the products with the lowest cost or the products that meet the demand most effectively? Like water. Most parts of the United States have tap water to drink. Basically free to drink. If people buy only by price, few people will buy mineral water. But it’s a huge industry. Your task is to focus on the requirements your product meets, the problems it solves, the solutions it provides, and how better, easier, stronger, faster, happier and simpler you will make people’s lives if their requirements are met. The customer will pay more for this.
3. Their investment, especially B2B products and services. Because the products are investment, many buyers buy them. Online courses meet this category. Few people need to take online courses. However, the knowledge they will acquire is valuable and worth paying part of the cost. That’s why people attend meetings and pay for books related to the industry. People can also invest in health. They can invest at home. They can invest in the future. Not all investments are financial.
If you sell a product that can be considered an investment, use it as a marketing language. 4. Contribute to personal identity. People buy products that show their identity. This can be based on their culture, language, religion or gender. It can be based on the club or group to which they belong. This may occur in the business or business group to which they belong. Identity is powerful. This is the occasional \
This means that it is part of identity. Once you do, when people buy from you, the price becomes less important.
5. Be consistent with people’s values. Value is different from identity, but the forces behind it are similar. Value comes from our faith and enthusiasm, that is, the way we look at the world and communicate with the world to create a better world. Aunt Fannie’s emphasizes product functions such as plant-based materials that meet the audience’s value and healthier lyrics. The common value of today’s marketing is environmental sustainability. Not everyone cares about it, but many people care about it and look for companies and products that match their value on this issue.
6. Convenience is one of the most powerful reasons for people to buy products and services. Life is depressing. Waste too much time. Too many things are much longer than we want. All products or services that can save time and energy need to be seriously considered. And if it can be provided in a large way, it is worth paying, and the price will not hinder us. This may be the best advantage provided by most software products and services. \
Because of convenience and sometimes need, people will pay more for urgently needed distribution. It is worth noting that smart marketers will find ways to activate multiple buyers’ motives for the same product. For example, it is more convenient to buy for quality. Because there is no need to waste time repairing or replacing the product someone just bought. In addition, if the demand is met and consistent with the value, it will bring great benefits to buyers. Price doesn’t really matter. 
7. Another reason that affects one’s social initiative and consumers buy is how the product looks to others. In this regard, I am afraid to miss fomo. Everyone else has this part, so I need it too.
But social status goes beyond mere fear. Some people think it is a statement of automobile manufacturing, so you can buy cars. People buy clothes that highlight themselves or convey the message they like. Therefore, social status may be consistent with identity and values. Many people eat and talk about it on social media. What’s up? They want to know the good food people have just bought, so they can eat it too. How many people take pictures of food and talk about prices? almost 8. It’s not just parents who prepare for children. It applies to grandparents, uncles, family and friends, friends who come to birthday parties, and even colleagues.
What motivates people to buy for their children? Price can be important. But more importantly, what role will this gift play in children’s life. The three main motives for purchasing children’s products are: Enjoy educational experience, enjoy educational toys and experience, make children’s minds developed, become smart, and improve their thinking and reasoning ability. You are building that child’s future with games, books, puzzles or tickets to the science museum. People want to give children a lifetime of memories, so they buy experience for children. They want their children to broaden their horizons, taste new food, see new places, try new things, take new risks and use their hands better. They want their children to remember and relate those memories. Because they give gifts. Then people buy things that children like. Children who are happy to receive gifts are good
Maintain strong profits and continue to grow. What we are really proud of is worth our efforts.
