Filling the store with high-quality ideal products is only half of the battle. In addition, shoppers need a way to easily find the products you sell. Fortunately, you can go to the search engine results page (SERP) and potentially rank first in Google. Applying search engine optimization (SEO) technology to online stores can improve visibility and sales. This post will discuss what SEO is and why SEO is important in all online stores. Then introduce the basic information of SEO website. Let’s go! What is SEO and why is it important? SEO is the process of improving website visibility in search engines when people are actively looking for what you need to provide.
This includes fine tuning the site’s navigation performance and security. Page optimization is also required. The first step is to identify the words and phrases to be sorted as \
Successfully fine tuning the website can increase traffic. This may lead to more sales. Research shows that 39% of online purchases are affected by relevant searches. In addition, more than 40% of the sales of most stores are based on organic traffic. And perhaps the best news is: In order to achieve organic ranking, you can do a lot of things yourself without a continuous advertising budget. If you want to increase sales with less budget, SEO is a good choice. How does SEO work? Search engines use a combination of scrollers, indexes and algorithms to determine the display location of content. The process starts with \
Whenever a robot finds new content, it adds it to a database called an index. Whenever someone performs a search, the engine searches the index of the content that matches this particular query. Then, the search engine sorts these contents to solve the searcher’s query as efficiently as possible. This process is called grading. When determining the ranking of content, search engines will consider various factors, including user experience. As part of this process, check important measurement items, such as deviation rate and click through rate (CTR). Google recently launched core web vitals and refocused on performance. The project measures how users perceive the speed, responsiveness and visual stability of web pages. Although it is difficult for search engines to accurately interpret the method of content ranking, it is best to pay special attention to the performance of stores.
Introduction to SEO terms introduces some of the most commonly heard terms related to SEO. Key words: words or phrases entered by potential visitors in search engines. If you sell handmade cat underwear, someone may want to display it when Google searches for this statement. Alternative text: the description used by the search engine to understand the image. Screen readers can also read alternative text through sound, so that people with visual impairment can understand the image. Meta Description: a short preview (usually 155-160 characters) displayed by Google under the page title of the result page. This is an opportunity to guide searchers to click on your page. Therefore, please include charming summaries, target keyword syntax and attractive click questions.
。 Remember: screen readers will read alternative text aloud to people with visual impairment, so we hope they can understand the image as well. For example, for the image above, you can use the following alternative text: A reflective glass table sitting on a white plate with a short white coffee cup filled with black coffee. Alternative text can be added to WordPress media library. After the image is included in the word or press editor, you can add this text. Simply select the image and click the block tab. Then click the image setting section to expand. You can now add alternate text. Text printing seo tool 1. WordPress, a yoast SEO plug-in, provides many SEO functions, but you can use tools such as yoast SEO to better control page optimization. Yoast adds a new section to the WordPress page and post editor. You can add target keywords here. The entire page of SEO can then be modified to locate the statement. This includes adding a custom meta description that features your keywords. Male this text is displayed in the SERP and should therefore also appeal to the target audience. Therefore, you can emphasize rewards, such as low prices or free delivery. Yoast SEO also provides suggestions to improve ranking and display keyword density. The number of times the focus key milling cutter appears on your copy compared to the total number of words. To get the best results, you must meet yoast’s recommended keyword density. 2. Jetpack plug-in jetpack plug-in provides powerful functions. This includes features that help optimize your site. As mentioned earlier, the speed of the site plays a great role in the ranking of search engines. Jetpack also provides CDN (content delivery network), which can deliver content on the server closest to the shopper’s geographical location. This can reduce the waiting time and reduce the page loading time. Search engine algorithms also hate spam. If the comment section is full of spam content, it may affect the ranking. The good news is that jetpack can review incoming comments and put suspicious spam in the approval queue. Finally, jetpack boost is a free feature that can immediately improve some technical aspects that affect the user experience. The importance of SEO best practices will continue to grow as Google further emphasizes this when deciding on rankings. Jetpack boost can optimize the CSS structure of the site, delay unnecessary JavaScript, delay loading images, etc. Basic SEO should do and should not do SEO is a huge cross domain theme. With this in mind, we have a quick guide to what important SEOs should and should not do. What you need to do: by regularly publishing highly relevant content and continuously publishing excellent content, you can build a unique information base to show that we are an authoritative Google on specific topics. Google’s goal is to provide searchers with the most useful results. If your website has the largest repository of cat themed clothing, Google is more likely to send people to your store when people search for it. In addition, a consistent release schedule shows that you regularly provide valuable and unique content to the web. This is another quality signal from Google. What to do: for speed, website optimization, Google has used website speed as the official ranking signal since 2010. You can use tools such as pagespeed insights to view the overall performance of the site. To improve site performance,
Multiple steps can be taken. This includes selecting a hosting provider with speed priority and installing caching plug-ins, such as WP super cache. For example, the functions of CDN and jetpack mentioned above can also be used. What to do: add SSL certificate. SSL (secure sockets layer) is a protocol used to encrypt the information exchanged between customer browsers and stores. This can prevent malicious third parties from stealing sensitive data, including payment information. As an online store, SSL certificate is necessary to protect customers. Most of the latest web browsers show locks when sites use SSL. This can encourage visitors to trust your store, which is conducive to the conversion rate. The ranking criteria may be difficult to interpret, but we confirm that HTTPS (Hypertext Transfer Protocol Secure) is a ranking signal generated by holding an SSL certificate. Many hosting providers use SSL certificates as part of their services. Alternatively, you can create a free let’s encrypt certificate and add it to your site using true simple SSL. What needs to be done: establish links, have external links to many respected third-party websites, and the authority, relevance and trust will be passed to the store. This can improve your position in SERP. The best way to get backlinks is to create attractive, shareable content such as videos, quizzes, and photos. You can also use the link intersect tool in link explorer to perform link interval analysis. Here, you will identify the domains connected to your competitors. You can then access these sites as part of your link building strategy. Internal links can also affect SEO. The logical internal connection structure makes it easy for customers to find relevant content. This can increase the session time and the number of pages visited per session. According to semrush, these two factors are the most important ranking factors. What not to do: keyword strings are a convention that uses keywords to load content to manipulate the ranking of stores. This can harm the customer’s experience, especially when these statements are used in an inconsistent manner or repeated in an unnatural manner. Most search engines use algorithms to scan websites that participate in technologies in this blocked list. If convicted, it is expected to be lower than the search engine ranking. Google can also completely delete you from SERP. If the keyword density is too high, yoast SEO will warn you. Then, you can take measures to solve this problem, such as replacing instances of the default keyword with synonyms. What not to do: too focused on robots, it is difficult to accurately find all the criteria used by search engines to rank content. They also tend to change the algorithm. Although you want to try to decode the code, you tend to get better results if you focus on the user experience. For example, reducing page load time improves core performance evaluation scores. Even if the improvement will not directly affect SEO, a good user experience can enable people to spend more time on the website. This will make a positive contribution to your position in the SERP. Should not: forget security, search engines want to protect the safety of users. Therefore, malicious activities or content may cancel all SEO victories. Fortunately, WordPress has many security tools, including jetpack, which can protect the site from hackers. The plug-in provides protection against indiscriminate intrusion attacks when malicious third parties attack hundreds of user name and password combinations on the login page
