Visiting the page is an excellent tool to promote sales at any time of the year, but especially during holidays. During the gift giving season, shoppers will find themselves filled with hundreds of suggestions and will endlessly scroll through the catalogue of online stores in order to find the right gift. The landing page of a product or gift bag can be a good way to attract customers’ attention and purchase. What is a landing page? The access page is a single page that focuses on the customer’s conversion of a specific proposal. It can be used to generate leads, collect e-mail addresses of press releases, collect market research information, and directly capture the sales of goods and services.
The core elements of the access page are to eliminate interfering navigation, visual confusion and competitive proposals, and provide fast and smooth checkout for the access page focusing on product sales, so as to eliminate the conversion obstacles to the greatest extent. How is the visit page different from the product page? The product page is part of a broader catalog on the site. Product pages are dynamic and can be sorted and filtered. It usually includes various interactive options, such as \
The access page is static, does not use header or footer navigation, and there is no sidebar to promote other products. In most cases, the access page will focus on a single proposal, but can include limited up sales during the checkout process or provide \
The most difficult part of creating a converted vacation access page is creating the first one. When finished, you can use it as a template for future pages. Even if the content changes completely from one access page to another, the basic principles of good design remain the same. The following tips give you the best chance to create an access page correctly for the first time. Keep the access page simple and easy to browse, and remove interference factors from the access page. Delete titles and footnotes, navigation menus, sidebars, fixed sharing buttons, related products and other content unrelated to the recommendations being promoted.
Make information easy to follow on desktop and mobile devices. Consider hiding some information blocks on mobile devices that may be less important to reduce the amount of scrolling. The layout is dominated by charming images and charming click guide copywriting (CTA). For shoppers who don’t need to buy persuasively, include the \
Please. The access page must be loaded within 2 seconds. If the loading speed is slightly slow, please optimize the access page to make time to speed up the loading speed.
Not only do you want to place a strong CTA at the top of the attractive CTA creation access page, you must also add attractive CTAs and send various information to different types of buyers. The first CTA may be a fairly common practice that focuses on price or creates a sense of urgency with a sales deadline. Secondary CTAs can focus on special product functions or establish more emotional relationships with buyers. For example, if you want to promote the suggestion of hand soap and body care package, you can configure CTA as follows: Best CTA: \
Second CTA: \
But be careful not to overwhelm visitors with too many photos. Focus on the most important images to convey the information required by the product. Consider putting additional images into the optional carler unit, and you can choose to let shoppers navigate. If you think pictures and text, including video, are not suitable for conveying products or suggestions, it is recommended to use video. Short videos of 30 seconds to 1 minute can better explain products or suggestions, enhance emotional ties with customers, and help create more excitement or emergencies.
The access page of AeroPress contains a demonstration video of the travel coffee machine. In addition, the Vimeo for woocommerce extension can easily convert product photos into attractive video without any experience. Just click the button, Vimeo can automatically import the content into the video that can be published immediately and include it in the product page or other important pages of the site. (limited) provide additional functions, upgrades and cross selling to replace the products currently seen, or provide suggestions for other products worthy of additional attention to help shoppers find the gifts they want.
Additional functions. By extending the additional functions of woocommerce products, customers can choose gift wrapping, personalized mail or other additional functions. You can charge a small additional fee to provide these functions for free or increase the average value of your order. Upgrade. Use woocommerce’s extended one click up sales funnel to provide customers with more expensive gift bags or variants of major products on the shopping cart page or checkout. Cross selling. Use woocommerce’s order bump extension to propose attachments or supplementary products at the time of payment. A brief introduction to copying. The landing page provides an opportunity to elaborate on the features and benefits of the product, but be careful not to over elaborate. Shoppers can only concentrate, especially during holidays. Keep your copy as short and readable as possible
Proper use helps shoppers have a gift giving (and buying) mentality. At the beginning of the holiday theme graphic A \/ B test and data analysis login page of bloomscape website, you may not want to overwhelm the marketing work list with various variants. Although you can see how to do it from the beginning, creating a \/ B tests can better read the effectiveness of suggestions and page design. For a \/ B tests, create two different access pages and change only one variable at a time. You may want to test pricing suggestions or delivery options. For longer access pages, you may want to test shorter access pages. Changing one variable at a time helps to accurately identify good and bad projects. Using the same advertising campaign and potential customers, send the same amount of traffic on two pages to ensure that the advertiser has no variables that affect the conversion. According to what you have learned, if you have time, please modify the access page during the discount period at the end of the year and the beginning of the year. If the sales time is very short, you can at least publicize next year’s activities through learning. Let the page shine. Visiting the page provides all the information shoppers need and eliminates distractions, so it is a good way to guide sales at the beginning of the year. However, it is important to clearly convey suggestions at the end of the day, keep it simple for customers and enjoy the fun of the holiday. Did you make this year’s celebration landing page? Please share in the message!
