Retailers will have 29% to 59% more customers during the vacation, which determines the season for you or your customers. The first thing to ask yourself is: Can your site handle traffic growth? As an instant wooexpert, we have seen the advantages, disadvantages and disadvantages of optimizing the site, and hope to help avoid the latter two. Although there is no medicine that can cure all diseases, now we have collected a list of 6 items that can improve the store immediately. The more people visit your website, the more obvious the effect of this optimization will be.
Let’s go. 1. The hosting environment is optimized, and the host of the store has the greatest impact on the performance of the store. Revenue can be significantly reduced if incoming traffic cannot be handled, planning memory is insufficient, or appropriate support cannot be obtained *. Changing the host is likely to be too late for the season. The best thing that can be done now is to improve the current plan and go to a better host at the end of the season if necessary. Consider this: are you on a shared server or dedicated- The higher the quality of the hosting environment, the better. Ask the host how to deal with the surge in traffic- If you need to test these, there is a list of services that can help you. Test whether the host can handle large queries, such as the my account page. Ensure CDN availability – this will reduce load time and provide faster response. If there is no built-in CDN on the host, please use cloudflare (free). Make sure the SSL certificate does not expire. There’s nothing worse than seeing an open lock icon. 2. Store database cleaning sometimes stores unnecessary data in the database. Spam \/ spam comments, post revisions, and logs may not be used.
WP optimize is an excellent plug-in for fast database cleanup. Run it and the store speed increases immediately. Does the store run slowly? Optimization. 3. Speed up mobile shopping is increasing sharply every year. On the last online Valentine’s day, almost half of the store traffic came from smartphones, accounting for almost 30% of sales. Male shoppers have no time or patience to wait, especially when loading stores on mobile phones. Speed up or miss opportunities. If the site is slow, people will be dialed back. Customers want mobile sites to work best. This means responsiveness across all screen sizes.
Here are some tools to help test store speed. If you are using the speed test for the first time, please use think with Google to understand the speed of the store and what can be improved for mobile users. For users with store optimization experience, Microsoft provides free website scanning, which may be helpful. For experts and developers, – gtmetrix provides in-depth performance reports on storage speed and detailed information on factors that slow down. Another tip: images (especially large images) can cause pages to load very slowly, especially on mobile devices. Compress all images and enable photon in jetpack for caching. Here is one of the easiest ways to speed up your site:
4. Jump into user testing user testing means browsing stores in the same way as customers. The following tests are recommended: Follow the purchase inflow path from product view to settlement. Account generation funnel. Password recovery funnel. Coupon code or other discount. The function of the new page (e.g. access page, temporary proposal page). New product features (e.g. bundling). All the other little things you can think of. This place is abandoned
