Offer discounts to discarded shopping cart emails in your way, but if you offer too many discounts, your revenue will be reduced and your brand will be weakened. If the shopping basket is used as bonus patent points to compensate customers who restore the shopping basket, we will strive to build brand loyalty. This enables one-time customers to become repeat customers. Male correct product goal: customers can give up shopping baskets filled with more than 10 items, but not all products actually want them. Highlight the products you think are most likely to buy in your email. This may be the highest rated product, or it may be the most suitable product to buy persona. You can also use their past activities on the site to decide what projects to promote. The next time the customer visits again and finds that they have abandoned their shopping basket, a short follow-up email will be sent to remind them to complete the purchase.
2. If the original buyer, onboding, buys something in the store, please send an email after the purchase to ask the customer to join the patent program. If you join in the next few hours, you can also provide bonus points to improve the conversion through scarcity. Spirithoods, a clothing maker inspired by animals, followed this tactic and successfully increased the warmth retention rate to 60% in a month. Patent scheme is one of the most effective ways for e-commerce companies to encourage repeat customers. However, simply allocating compensation points is not effective. You will want to develop a strong loyalty campaign that not only gives customers the return they want, but also attracts customers’ attention.
If the customer joins the patent program, please send an email notification: The points you have now. The points you need to unlock the reward level next time. When will these be issued? It is recommended that you automate the notification email in advance to send the following important time-based triggers: When discarding goods in the shopping basket, if they have not been purchased for more than 4 weeks, at an important time (e.g. patent project anniversary or birthday) 3. Buy one and provide a free transaction for specific goods. Believe it or not, buy one and provide a free transaction (BOGO), which saves more expenses than discount. Free is more fun than discounts, and customers may get used to discounts (don’t want to buy at cost).
In short, BOGO perfectly promotes sales and matches after-sales activities. After purchase, you can send an email to the customer, buy one, and get a free transaction. The simple way to do this is to provide BOGO as a specific product for making good gifts. For example, when a customer purchases a product as part of a BOGO activity, the following automatic follow-up email can be sent: Does anyone like this gift this holiday? One for a limited time and two for a limited price! \
4. Commodity review request we have discussed the power of social evidence. About 90% of customers use it to decide whether to buy products. If you haven’t collected post use notes and comments yet, please use email to get feedback from customers after sales. About 90% of customers use customer reviews to decide whether to buy products. Through the product review email, you can: Learn more about customers’ likes and dislikes of your products, marketing activities and website. Using this information, you can improve the weaknesses of your business strategy and enhance your brand image. Through the feedback email, customers will find that you attach great importance to their opinions. Build brand loyalty
It is an ideal choice to strengthen the relationship between important customers and stores. When collecting feedback, it is important to remember that both positive and negative comments are important. Another area they need to improve is to tell potential buyers.
Moreover, there is no better time to hear Frank comments than during holidays when people are busy buying gifts. Customers tend to write candid comments when buying gifts rather than buying for themselves. 5. Where possible, ordinary customers who make up sales hope to make the most of their value. Moreover, unless there is a strict budget, if many customers know they are making a good deal, they are willing to spend a little more money. But how to make up sales in after-sales email? It’s not as hard as you think. Send an automated email asking the customer whether to upgrade the purchase before the product is shipped. The way you choose to sell up depends on the products provided by the company. If you sell computer products, you can ask for additional ram or faster processors. For health and health products, please buy an advanced version of the same product, such as well-known brand supplements, rather than brand X. If selling Christmas baskets, please provide an upgrade of the contents included (e.g. more expensive chocolate, decorative cookies or premium cheese). Your goal should be to shift them to similar products with higher costs. But remember, time is the most important. I don’t want to leave too much time between the up sell attempt and the product delivery date, because customers will think it will lead to unnecessary delay. 6. Send follow-up emails containing cross selling suggestions. Cross selling has the same function as up selling, but it is not to let customers upgrade their products, but to supplement the original purchase. This works well during the holidays because it saves the trouble of finding the perfect gift for the people on the list. Several examples of cross selling e-mail include: Recommend after shake or lotion to customers who have recently purchased perfume or cologne. Sell the case or case to customers who buy smart phones. You can also send cross selling recommendations based on the shopper’s purchase history. This type of after-sales email does not require immediate follow-up purchase. Instead, you can send it to the customer as needed. However, you may need to wait for the end of the holiday before sending a cross selling email instead of immediately following the customer’s purchase. What’s up? Because many people don’t buy luxury goods for themselves during budget tight holidays… And what do they expect from the holidays. 7. Provide a catalogue of popular gift ideas. Some people are talented in buying the perfect gift, while others fight alone to find what friends and family like. Sending a list of popular gifts by email is a good way to get close to shoppers who don’t know what to buy. Sending a list of popular gifts by email is a good way to get close to shoppers who don’t know what to buy. In addition to highlighting various quick delivery options, you can also suggest a list of popular gift ideas and assign them to shoppers at the last minute. This is also a good opportunity to remind customers that they also sell gift cards. This is suitable for shoppers who are really late to buy gifts. 8. Standard audit email not all emails you create should be sent to promote sales. One way to build a long-term relationship with customers is to tell them that they appreciate their support. The cornerstone of a successful marketing campaign is participation, whether it’s email participation or social media communication. Send short follow-up review information to the customer
