Hundreds of marketing methods, even if not thousands of brands, have become important in global marketing. Capturing the interests of consumers is now more difficult than ever. Content is a fantastic way to eliminate confusion, solve problems and provide the necessary training. But not all companies have succeeded with content. I tried some, but I didn’t see the result. Then, some enterprises have not even tried. This is mainly because you are not sure what type of content you want to produce or what customers want. To succeed in content marketing, we must adopt a unique approach suitable for the industry and potential customers. Although it sounds easy, just ask the right questions and look at a few useful examples to easily identify the types of content customers want, the requirements they can meet and the methods of the game. They play a greater role in life.
Today, we will look at several examples of content marketing in several popular industries and show how to guide the way to create laser centered content production methods. Are you ready to go? Please read on to understand why this form of marketing requires a unique approach. The reason why content marketing methods should be unique. Finally, whether offline or online, think about buying clothes in new stores. Maybe you think, \
In this case, the question you ask is very different from the answer you must seek. Applicable to other industries and product types. Customer needs vary by situation and industry. That’s why content marketing methods can’t \
Now that we have a better understanding of why content marketing plans should be inherent, let’s take a look at how to deal with our content requirements in some popular industries and what we can learn in various industries. Fashion and beauty brands: customers’ niZe clothing, fashion accessories and personal style brands are very suitable for content marketing. It’s easy to create methods and contents about such products, such as the method of wearing x, the reason why you must wear y, etc., but this means that the competition is more intense and the chance of your brand being found is reduced. In this industry, in order to truly succeed in content marketing, brands must go beyond these. They must find ways to meet the expressed and unexpressed needs of customers. Even if these requirements have nothing to do with the products sold.
Let’s look at a few obvious requirements first. Makeup manufacturer mablin has a complete \
Explain the method and topics popular men will focus on (e.g. dumplings, barbecue tips, the best rum for less than $30).
A birchbox article detailing how to complete a bedside hairstyle and links to products that may help get there. Like mebrin, this provides birchbox customers with the latest information on fashion trends. But it also plays a bigger role, providing men with useful content for other parts of life. This can happen even in areas that birchbox does not provide. Similarly, women’s fashion brand Anthropologie uses blogs rather than simply suggesting what clothes to buy. Their content includes modeling skills, fashionable cooking methods, interviews with designers and joking blog posts, such as \
There are many relevant reports unrelated to the product on the blog of Anthropologie. This type of content fragment may not sell products directly, but it is suitable for the life of brand target customers and helps to improve the value of birchbox or Anthropologie to buyers. As an extra bonus, this unique and well-designed content is likely to rank in Google search. Even if the search for cocktail formula begins, it can attract more customers to the store. Important: fashion and beauty brands will think about what the audience wants, such as tips on makeup methods or specific suggestions for hostess gifts. Even if you don’t promote yourself in the content, you can create lasting and valuable loyalty as long as you meet the needs of customers positively.
Home decoration and improvement: selling inspirational pillows or dry walls is different from telling customers what to do. Residential transformation and decoration companies have unique opportunities to let customers create amazing things with products and stand out. Many enterprises have done this well. For example, Lowe’s, a residential renovation chain, can easily advertise the sale of tools or various paints and hardware. However, we focus on content marketing, and the whole part of the website is called \
For example, one of the items shown is a platform bed made of plywood. The \
WAYFAIR, a home decoration supplier, also does many similar things. Because decorating a house can be difficult, we created the \
Male designer rooms with links to similar products. That’s the truth
Through the source code, WAYFAIR can master complex things. Even if you don’t buy products in the store, anyone can design a better house. Key points: the content marketing of residential transformation and decoration focuses on making complex or chaotic things possible. How to make complex work related to products look more challenging? What items can be implemented in the sales project and how to convey them in the store? Consumer and business technology: if you are in a technology industry focused on growth and success, customers know that their loyalty is as high as their experience. If they have good experience in your products, they will work with you. If they have something bad, they will be good to your competitors for a long time before you have a chance to help. This variability makes it difficult for many technology brands to find opportunities for long-term investment in customers. \
