Store owners are likely to focus on growth, of course. Increase product selection, increase audience, increase employees Naming and operation. But have you considered increasing traffic? In the last post on ensuring more traffic, we accurately described how more traffic can bring more benefits to online stores. Today, we will explain in detail how to expand traffic from the initial stage to the growth stage, and why we should avoid treating growth in a unified way. (tip: there are many relationships with customers.)
First, let’s start with a brief summary of why your radar should exist and see how to find the most appropriate way to improve site traffic. Expanding traffic can bring more revenue. Shopkeepers often have little free time. So, \
There are many things to do. We will look for the best way to increase traffic without consuming all our time. A conversion rate of 5% may mean selling from 100 visitors five times a day, but if you can double the traffic of 200 visitors, it is 10 times. As you will see in the post, especially in the initial stage, doubling traffic is not so difficult, expensive or time-consuming. Applying multiple marketing methods at one time, simply adding products or updating stores does not mean that sales will not increase. I’m afraid so. However, if only a small amount of time is available, you can get the maximum results with the least effort by increasing traffic through one or two highly targeted methods.
Let’s start by identifying the most appropriate method and see how to access the traffic expansion process. First consider the audience, products and resources. Before finding a way to increase traffic, consider the following: Every store is different. Some stores work well and others may not work at all. For each method of investigation, the suitability of the target, the products being sold and the available resources should be considered. This helps to save money and time in the long run. It will also allow you to confirm that you have only done what is likely to succeed. I don’t just throw things on the wall to see which is right.
For example, I heard that there is an online store selling bathroom products, and social media is a good way to increase traffic. But how often do target customers talk about buying new toilets on twitter? Is the picture of the bathtub and surrounding \
It leads us to our first tip: follow the path with the least resistance. Minimum resistance path: if you set Google Analytics as the best traffic source, or access similar data sources, please check the traffic sources. (in GA, click get, and then click overview to start.) At present, most
. pay per click (PPC) advertising will be introduced in more detail below. Where the audience goes to talk about you, you look for passive opportunities for growth along the path with the least resistance. Now it’s time to find the audience.
Your target customers will go somewhere to talk about your product or brand. It’s up to you to figure out where it is. This gives you the opportunity to potentially participate in these conversations and send more traffic to the store. Twitter is usually a place where you can see this conversation happening. Search for certain keywords of brand name, product or industry and view the results. Do you have the opportunity to answer questions or help customers find solutions? Of course, you can also browse other social media channels, such as online forums, Facebook and pinterest, or blogs for these conversations. If you have identified where these conversations most often occur, it is recommended that you do the following: Please create an account. So that others can confirm that you are true. Monitor brand, product or theme references. On twitter, it’s as easy as finding @ content. For blogs, you can set up free Google notifications and receive email after uploading the name. Jump in if you need to. Plan to participate when notified or appropriate. This may mean answering questions, thanking bloggers for their positive feedback, or just reading reviews of products. You don’t always have to agree, so don’t think any reference to the industry needs your opinion. Only when you say something meaningful or are directly mentioned in time should you aim to contribute. By participating regularly, you can help, contribute, or just listen to feedback. All these will give people the impression that the company cares for customers, which will attract more visitors to your store with your presence. In order to increase the per click advertising, please consider how to increase the per click advertising in this stage. Use Google AdWords. PPC advertising is usually economical. It can enable the target customers to display multiple keywords or phrases that have been searched by paying a small amount of click (excluding browsing). You can also run multiple advertisements at the same time. This allows you to experiment and try various methods to determine which keywords bring the most benefits. Although we need to pay for PPC advertising, it can provide huge traffic and revenue for growing stores. With more space and growth in the marketing budget, PPC provides an ideal way to quickly increase traffic without doing too much work. Look at what works and what doesn’t work. Be careful not to target too wide a range of keywords. For example, you can use keywords such as \
I hope so. Don’t hesitate to tell me if you have any questions. We are always eager to explain more clearly for you, so please comment!
